The name and IP symbol collection of Yunchuang Golden Valley project commercial shopping center has started! ! Do you have any good ideas? Come and participate! !
Yunchuang Golden Valley is a representative masterpiece of urban renewal in Kuiwen District. It is located in the east of Wenhua Road, west of Xinhua Road, north of Beigong Street, and south of Wolong East Street. It is invested and constructed by Weifang Hengjian Group Co., Ltd. It covers an area of about 520 mu, of which the first phase covers an area of 68.8 mu, with a planned construction area of 240,000 square meters, building a new generation of urban commercial complex.
A commercial shopping center with a construction area of 190,000 square meters. Operated by Beijing Atmoor Commercial Development Co., Ltd., it is planned to open in early 2024. The project is a young fashion life shopping center with youth, fashion and ecology as the core, integrating food, drink, play, entertainment, travel, entertainment, shopping and learning, bringing ideas to Weifang urban renewal, entertainment consumption and lifestyle innovation. It mainly deals in international second-tier brands (some international first-tier brands and international well-known brands). A high-end landmark urban commercial complex.
A hotel and office complex with a construction area of 22,000 square meters and a youth fashion themed apartment with a construction area of 15,000 square meters will further enhance and improve the business, business travel and living facilities of this future city.
This is a shopping center for Weifang people, an urban living room at the door of Weifang people, and an ideal home that integrates Weifang people's own cultural attributes and characteristics. The completion of the first phase of the project is imminent, and the commercial shopping center is about to bloom gorgeously. From now on, the name and IP image of the commercial shopping center will be collected from the whole society. We look forward to your finishing touch for our common ideal city.
1. Collection Content
Global solicitation order - Ten Miles of Spring Breeze, waiting for your amazing "name". Solicit the name and IP image of the commercial shopping center.
2. Collection process
The first stage: Publicity of the name of the commercial shopping center and the collection of IP symbols, time: May 15-June 14, 2023.
The second stage: public voting, time: June 15-June 21, 2023.
The third stage: expert selection and announcement of the results, time: June 22-June 30, 2023.
3. Collection requirements
(1) Collection of names of commercial shopping centers
1. Number of words in the name: 3-8 Chinese characters or Arabic numerals or English letters.
2. The source and meaning of creative inspiration should be explained in the document. The submission must contain no more than 150 words of creative explanation and origin interpretation. If there is no comment or the name deviates from the theme, the submission will be considered invalid.
3. Highlight the urban positioning of the project: young, fashionable, modern, energetic, grand and full of connotations.
4. The name should be catchy, easy to remember, and easy to spread.
5. It must not violate the relevant provisions of laws and regulations on naming; it must not have the color of ethnic or religious discrimination.
6. The submitted works must be original, have not been published in any form before, and have not been known to the public in any way.
7. If there are duplicate names in the name solicitation plan, the first submission shall prevail according to the order of submission time.
(2) Requirements for the IP symbol set of commercial shopping centers
"Original works"
1. The IP image must be the original work of the author, which has not been publicly published at home and abroad, fully expresses the commercial theme, and the content conforms to relevant national laws, regulations, policies and regulations and socialist core values, and is suitable for production and use in various communication media and environments. Can be clearly displayed in different scale sizes.
2. The IP image can be a single image or a combined image. It should have rich cultural connotations, a distinctive image, and fully embody the characteristics of openness, fashion, and novelty.
3. Works should be positive, healthy, and uplifting, and must not contain any suspected ethnic discrimination, religious discrimination, or other content that is contrary to social morality and public order and good customs.
4. The IP image is beautiful and vivid, harmonious in color matching, novel in conception, fresh in creativity, easy to identify and disseminate on the whole, strong in artistic expression and visual impact, has the characteristics of affinity and friendliness, and is easy to be liked and accepted by the general public.
5. The name of the IP image should include the Chinese name and the corresponding English name. The name is marked in the appropriate position of the design draft. The name should be easy to pronounce and remember, without ambiguity.
6. The design drawings of original works should not be smaller than A4 format, resolution 300dpi, JPEG format, not smaller than 5MB. Vector files and PSD files can also be submitted; please pack the works into a unified folder format (can be made into a RAR compressed package) and send.
7. The pictures of original works should include at least three different angles: front, side and back (one or a group of mascots are acceptable; pictures from multiple angles can be submitted); keep the source files by yourself, so that you can call them after being shortlisted.
8. The IP image should be practical and derivable, easy to extend the image in the later stage, and suitable for in-depth design, promotion and application in network media, print media, cultural and creative products, printed materials, video exhibitions, promotional materials, emoticons, etc. .
9. Each original designer can submit multiple design proposals. The design draft should be accompanied by a creative explanation copy of no less than 600 words, explaining the source of creativity, themes, features and innovation points, and a design model can be provided together.
"Recommended Ideas"
If you do not have the design ability, you can recommend existing mature IP images as "recommended ideas", and every enthusiastic participant who meets the conditions can get a prize. Specific requirements are as follows:
1. The IP image is an existing mature IP work, which requires a high degree of matching between the image and project positioning. The categories include but are not limited to the following: literary IP, such as "Harry Potter", etc.; game IP, such as "Glory of the King" "League of Legends", etc.; film and television IP, such as "Spiderman", etc.; animation IP, such as "One Piece", "Peppa Pig", etc.; design IP, such as B.duck, Hello Kitty, etc.
2. IP image recommendation works can be a single image or a combined image, which has rich cultural connotations, distinctive images, and fully embodies the characteristics of openness, fashion, novelty, and vitality.
3. The name of the recommended work should include the Chinese name and the corresponding English name. The recommended work should be submitted in WORD or PPT format. The submission document must clearly describe the introduction of the recommended person, the reason for the recommendation, etc., and the number of words should not be less than 600 words.
4. The recommended works should be positive, healthy, and uplifting, and must not contain any suspected ethnic discrimination, religious discrimination, or other content that is contrary to social morality and public order and good customs.
5. The IP image is beautiful and vivid in shape, friendly and friendly, harmonious in color matching, novel in conception, fresh in creativity, easy to identify and disseminate on the whole, strong in artistic expression and visual impact, and easy to be liked and accepted by the general public .
6. If there are duplicates in the recommended IP image works, the first submitter shall prevail according to the order of submission time.
7. IP image "recommended creativity" only sets finalist awards and creative awards, not first and second prizes.
4. Selection method
1. Adhering to the principle of "openness, fairness and impartiality" in this call for names, the names and IP images of commercial shopping centers will be selected according to the requirements and the actual situation of the project, and 6-12 finalists will be selected and determined.
2. The shortlisted works will be released to the public after passing the legal review for online voting, and the voting results will be used as the basis for selection, and the final selection results will be evaluated.
3. Once the name solicitation plan is adopted, the corresponding copyright, use right and publication right in any media of the work belong to the activity party, and have the right to modify, combine and apply the work.
5. Award setting and award amount
First Prize: 1 for each. Among them, the reward for the name of the commercial shopping center is 8,888 yuan in cash + a super gift bag (3,000 yuan); the reward for the original work of the IP image of the commercial shopping center is 28,888 yuan in cash + a super gift bag (3,000 yuan).
Second Prize: 2 each. Among them, the reward for the name of the commercial shopping center is 2,888 yuan in cash; the reward for the original work of the IP image of the commercial shopping center is 8,888 yuan in cash.
Finalists: 3 each. One copy of branded digital products will be given respectively (1,000 yuan each).
Creativity Award: 30 each. According to the submission time, the top 30 contestants will be sorted out, and each will receive a beautiful opening gift (200 yuan each).
Anyone who participates in the competition will have the opportunity to get a commercial shopping center opening cash discount coupon, the face value of which is subject to issuance; if the submitted work does not meet the project requirements, or fails to reach the award selection level, the reward will be reduced or cancelled.
The cost of the entire award-winning solicitation activity shall be borne by Beijing Atmoor Business Development Co., Ltd.
Remarks: The individual income tax of the prize money of the winners shall be borne by themselves.
6. Submission method
1. Method of soliciting names and submitting papers: The subject of the email is "Name + Name + Contributor's Name + Contact Number", and at the same time, send "Name Explanation" to the official email address "[email protected]".
2. IP submission method: The subject of the email is "IP + work name + designer name + contact number", and at the same time, send "Contribution IP work and interpretation" to the official email address "[email protected]".
3. Activity contact: Ms. Sang
7. Event Promotion Channels
The award-winning name-calling activity is jointly sponsored by Weifang Hengjian Group Co., Ltd. and Beijing Atmoor Commercial Development Co., Ltd., and is publicized and released in the media.
Beijing Atmoor Business Development Co., Ltd. is responsible for the final interpretation right.
(Source of article: Weifang Hengjian Group Co., Ltd., Beijing Atmoor Business Development Co., Ltd.)