With the development of the times and the boost of the Metaverse, naked-eye 3D publicity methods gradually appeared in front of the public. The 3D effect of digital human IP attracts public attention, allowing them to stop and take photos, record videos and share them on social platforms, bringing high-frequency communication value to corporate brands.
Recently, Guangzhou's "Five Sheep" urban cultural IP naked-eye 3D advertising video was unveiled at the Joy Plaza Commercial Complex in Huangpu, Guangzhou. The highly impactful visual effects feasted the eyes of passing citizens and tourists, giving the city a sense of modernity and creating a fashionable urban commercial complex. Atmosphere helps spread the city’s image.
How is this virtual human three-dimensional animation promotional video produced?
Guangzhou Virtual Power digital human IP promotional video production services, from digital human texture drawing, expression pinching, bone binding, model carving, to animation data recording, to animation motion capture data refinement, publicity and post-production, etc. A fully closed-loop digital human film production process has been formed.
In the recording of animated motion capture data, Guangzhou Virtual Power can provide technical services such as inertial motion capture, optical motion capture, finger capture, and expression capture according to enterprise needs, and is committed to making digital people smoother, more realistic, more stable, and more secure. The detailed motion capture effect makes the virtual human 3D animated promotional video more attractive, shocking, visual impact and infectious when broadcast on the naked-eye 3D large screen.
In any era, new marketing creative methods will continue to be derived. In the future, virtual human three-dimensional animated promotional videos will become a new marketing development trend. With unique digital human IP and vivid digital human content expressions, It can be combined with naked-eye 3D creativity to effectively attract the audience's attention and achieve strong communication for the brand. Guangzhou Virtual Power will continue to provide solid and professional virtual human 3D animation promotional video production services for more industry brands.