The 13th China Digital Marketing and E-commerce Innovation Summit 2023 will be held in Shanghai from July 6th to 7th .
This summit will help brand owners break through model capabilities through seven hot topics, return to the original intention, intensive cultivation, and achieve sustainable growth; enhance product capabilities to achieve sustainable long-term growth; optimize marketing capabilities, concentrate media firepower, and change user behavior; integrate channels capabilities, and achieve global growth, so as to stand out in the turbulent year of 2023.
hot topic
- Under the new economic cycle and consumption recovery, how can brand owners gain new momentum for growth
- Focus on consumers and practice "authentic retail"
- How can brand owners work with the platform to achieve global new growth
- In the digital age, how to effectively deal with the challenges of digital marketing activities brought about by "hidden" consumer data?
- Global interest e-commerce, creating a new frontier for luxury product marketing
- ChatGPT and AIGC empower metaverse marketing "new field"
- How to increase the flow and expand the brand e-commerce
- How Mature Brands Use DTC to Directly Connect with Consumers
- Create an entertaining consumption model to help localize cross-border brands
Speakers announced (partial)
Previous wonderful review
Participating website: click to jump