On December 24, the Zhejiang Provincial People’s Government held a provincial cross-border e-commerce comprehensive pilot zone construction promotion meeting (and the ninth export class meeting). Zhu Congjiu, vice governor of the Zhejiang Provincial People’s Government The new development pattern in which the domestic big cycle is the main body and the domestic and international double cycles promote each other will cultivate new advantages for my country to participate in international cooperation and competition under the new situation."
Zhu Congjiu emphasized that it is necessary to persist in digital transformation and continuously consolidate the leading advantages of cross-border e-commerce in our province. By creating the world's best cross-border e-commerce ecosystem, establishing a "platform thinking", and vigorously developing platform-based enterprises with strong leading and radiation capabilities. Extend the industrial chain, serve the "Internet" of enterprises in the province, the whole country and even overseas, and transform the advantages of Zhejiang industrial clusters into cross-border e-commerce ecological advantages. The linkage of government, school and enterprise, echelon cultivation of cross-border talent teams, through the agglomeration of people, accelerate the agglomeration of cross-border e-commerce, and produce greater superposition and multiplier effects.
In this context, on December 27th, the China (Hangzhou) Digital Trade Ecological Summit and the Unveiling Ceremony of the Global Digital Marketing Innovation Center came to a close at the Conference Center on the 1st floor of Gujia Building with the strong support of the Zhejiang Provincial Department of Commerce (hereinafter referred to as the summit) . This summit was organized by the People’s Government of Jianggan District, China (Hangzhou) Cross-border E-commerce Comprehensive Trial Organization, Zhejiang E-Commerce Promotion Association, Jianggan District Committee Organization Department (Talent Office), Jianggan District Commerce Bureau, Pengbu Sub-district Office, Sponsored by Zhejiang International Trade Digital Technology Co., Ltd. and co-organized by Hangzhou Hub Business District Development Center.
The summit aims to promote the high-quality development of my country's digital trade, promote the formation of a new pattern of dual-cycle development, cultivate new economic growth points and new advantages in trade competition, and create a new situation in international trade featuring open cooperation, inclusiveness, and shared benefits. Guomao Digital focuses on discussing the application trends in the field of digital trade, and together with governments at all levels, industry associations, experts, university representatives, platform service providers and other partners, industry belt companies, media representatives and other people from all walks of life look forward to digital trade boosting industry evolution The next future.
01Gathering
wind and energy, the grand opening of the Global Digital Marketing Innovation Center
In recent years, a new round of technological revolution led by digital technologies such as big data, Internet of Things, and artificial intelligence is deeply affecting the global trade landscape. This year, since the impact of the new crown pneumonia epidemic, the trend of digital transformation of trade represented by cross-border e-commerce has become more obvious. The Zhejiang Provincial Party Committee and the Provincial Government attaches great importance to cross-border e-commerce. From January to November this year, Zhejiang Province achieved 91.16 billion yuan in cross-border online retail exports, a year-on-year increase of 28.9%.
Cheng Yan, director of the Department of E-commerce of the Zhejiang Provincial Department of Commerce, pointed out in his opening speech that digital trade can be understood as the use of digital technology to realize the digital transformation of trade, and cross-border e-commerce is an important part of it. At the same time, Cheng Yan called on companies to actively seize new opportunities for the development of digital trade, cross barriers, open up cycles, and continue to accumulate the "Zhejiang Plan" that precipitates digital trade.
Shi Huangkai, deputy director of the Hangzhou City Cross-border E-commerce Comprehensive Pilot Office, looks forward to the new models and trends of digital trade to promote the evolution of the industry. He said that since this year, a large number of new cross-border e-commerce sellers, manufacturers, and brands have emerged. Together they have witnessed the rapid development of Hangzhou's cross-border e-commerce, which has become a new driving force for the development of Hangzhou's foreign trade.
The construction of the Hangzhou cross-border e-commerce comprehensive pilot zone will focus on enabling free trade with numbers, accelerating digital upgrading, improving the comprehensive digital ecology of international trade, creating a new pilot zone for the development of trade creativity, with better services and a higher level of openness , Bringing greater opportunities to the development of cross-border trade in Hangzhou.
Hui Haitao, member of the Standing Committee of Jianggan District Committee and Secretary of the Party Working Committee of Pengbu Sub-district, said that Jianggan District, as a pioneer area of Hangzhou’s Yangtze River Delta integrated development strategy, has been actively promoting cross-border cross-border development based on its location advantages and industrial resources in recent years. Integrated development of e-commerce and traditional trade. Under the new development stage and new development pattern, Jianggan District focuses on the key areas of digital trade and stimulates momentum through digital empowerment to achieve an upward trend in foreign trade and maintain stable growth.
Hui Haitao sincerely hopes that the majority of entrepreneurs will join the global trade ecology wave, share opportunities and win the future together.
There are phoenix trees in the house. The government's strong policy support and a good living environment for cross-border e-commerce have brought Hangzhou the only global digital marketing innovation center in the province.
The Global Digital Marketing Innovation Center combines the advantages of Zhejiang International Trade Digital Technology’s "Kirin Plan" in cooperation with the top resources of global digital marketing. The brand is the core of the top-level marketing design, the data intelligence analysis is the driving force, the technological innovation is the underlying architecture that adapts to the times, and the talent innovation The direction of training is to research industry development trends through global e-commerce data, digital trade brains, and user profile data, and integrate resources to help companies explore overseas markets and establish international brands.
In the future, the Innovation Center will build three major laboratories: a Chinese brand laboratory, a machine learning laboratory, and an Internet technology laboratory to provide comprehensive innovative solutions. At the same time, the Innovation Center will work with more than a dozen colleges and universities across the country to create a digital trade practice center to cultivate global digital trade talents, and a global training organization to jointly create a global celebrity training factory, and jointly train domestic students, Belt and Road talents and global amateur anchors to become global Celebrities.
Cheng Yan, Director of the Department of E-commerce, Zhejiang Provincial Department of Commerce, Shi Huangkai, Deputy Director of Hangzhou Cross-border E-commerce Comprehensive Pilot Office, Hui Haitao, Member of the Standing Committee of the Jianggan District Committee and Secretary of the Party Working Committee of Pengbu Street, Member of the Party Leadership Group of the People's Government of Jianggan District, Deputy District Chairman Fan Chaohui, member of the Zhejiang Provincial Internet Industry Party Committee, Chairman of Zhejiang Electronic Commerce Promotion Association, and Chairman of Zhejiang International Trade Digital Technology Co., Ltd., Lu Chengnan, jointly participated in the opening ceremony. As the dry ice was slowly poured and white smoke, which symbolized fireworks, overflowed, the Global Digital Marketing Innovation Center was officially opened.
The Global Digital Marketing Innovation Center undertakes the mission of developing the cross-border ecology of Zhejiang Province. It will be committed to providing tailor-made digital marketing solutions for Chinese companies to accurately promote overseas markets, and continuously promote the globalization of markets, resources, culture and talents, and truly create global digital Marketing resources gather in the highlands.
02
To take a digital trade wind, riding potential ecological summit comes
The arrival of new global consumer trends, changes in global industries and industrial chains, and the development of new technologies, new channels, and new interactions are vigorously driving the transformation of export digital marketing. In September this year, General Secretary Xi Jinping pointed out at the Global Service Trade Summit of the China International Trade in Services Fair, “We must follow the development trend of digitalization, networking, and intelligence, and work together to eliminate the'digital divide' and promote the digitalization of service trade. ".
Wang Xiaoyi, director of the MBA Education Center of Zhejiang University, assistant to the dean of the School of Management, and professor, PhD supervisor, delivered a speech on "Digital Marketing Boosts the New Development of Digital Trade", pointing out that facing the current diversified challenges of cross-border digital marketing, companies need to quickly master the platform rules. Only by rooting in the user end, establishing a digital trade marketing system, understanding market rules, embracing new business formats, and building a system based on user services, can we occupy the pinnacle of cross-border digital trade in the future.
Enterprises are an important carrier for the development of the socialist market economy and an important force to promote the development of the socialist market economy. In this era of rapid development and change, traditional trade is no longer sufficient to support the development of enterprises in the digital economy era.
Lu Chengnan, Member of the Party Committee of Zhejiang Internet Industry, Chairman of Zhejiang Electronic Commerce Promotion Association, and Chairman of Zhejiang International Trade Digital Technology Co., Ltd., delivered a keynote speech on "Strongly Develop Digital Trade and Reshape Global Value Chain", explaining that digital trade breaks through traditional channel dependence and innovates brands Formation methods, accelerate the integration of products and services, and reshape the significance and role of the trade center value chain. Lu Chengnan suggested that enterprises fully implement national strategies and policy deployments, cultivate suitable talents in multiple dimensions, accelerate the construction of industrial support systems from all sectors of the industry, establish a standardized and reproducible comprehensive service system, and jointly promote the development of digital trade.
In response to the country’s vigorous development of the digital economy strategy, Zhejiang Guomao Digital Technology Co., Ltd., one of the organizers of this event, launched the "Kirin Plan", relying on the construction of "six systems", and is committed to creating cross-border e-commerce full-process services and integration Build high-quality business resources at home and abroad, build a cross-border e-commerce ecosystem, and better and faster promote the development of digital trade and industrial transformation.
Han Jie, chief operating officer of Zhejiang International Trade Digital Technology Co., Ltd. authoritatively released the "Kirin Plan" 2021 development plan, and from a diversified industry perspective, pointed out that the biggest opportunity to change traditional industries in the future lies in the combination of traditional industries and new technologies.
Zhu Chengfeng, founder of the YesWelder brand, described the successful experience of cross-border e-commerce and digital trade. From the earliest B2B transformation from Amazon's B2C model to DTC, the YesWelder welding machine brand completed the transformation and reshaping in just two years.
Zhu Chengfeng shared that the first step in the success of the YesWelder brand is to build its own independent station, and make the brand more warm through social media and content marketing. With the continuous establishment of brand awareness, the current brand has become famous in the overseas welding industry.
In the era of digital economy, digital trade is a new engine of economic growth. How to integrate production and education and continue to promote the training of a new generation of digital talents in higher vocational colleges has become a topic worthy of consideration.
Tan Lihong, Dean of the School of Business and Circulation of Zhejiang Economic Vocational and Technical College, said that colleges and universities have launched a "one-core, dual-element, and four-level" training model. Together with the "Kirin Project", they have introduced the talent training program of the "Kirin Talent Economic Class" to achieve " "Order form" cultivates new talents in digital trade and precise employment of talents. At the same time, the “school-in-enterprise” and “enterprise-in-school” models provide cross-border e-commerce talents to cities, counties and districts in Zhejiang Province, accumulate energy for industrial development, and create and improve the nation's leading cross-border e-commerce talent cultivation ecosystem.
03The
cross-border e-commerce hurricane hits, and the summit forum discusses new development directions
The development of digital trade has become a bright spot and key link in the process of high-quality opening up of service trade in the future. In the two round table meetings, representatives of seven cross-border e-commerce platforms and six service providers gathered to share their experience and wisdom in the fields of trade interconnection and digital economy.
First of all, Yu Chao, director of strategic development and service provider network for Amazon's global store opening in China, Zhou Yongjun, sales director of eBay East China, Fiona, director of VOVA investment promotion, Serena, director of Wish East China investment promotion, Alibaba senior expert AliExpress platform merchant operation director Jie Chen, shopline East China business Department General Manager Guo Xiaoqiao and Shopee East China Investment Director Lu Yu, on the theme of "From Cross-border E-commerce to Digital Trade, the Next Frontier of Future Business", launched the first in-depth round-table dialogue on cross-border platforms. Ye Tingyu, chairman of the Business Professional Committee, and cco of Zhejiang International Trade Digital Technology Co., Ltd.
The forum produced many wonderful views and a series of suggestions for companies, including insights on brand development, product selection trends, overseas warehouses, independent stations, potential markets, RCEP, etc. This year is a golden year for companies to go abroad. Companies in the vertical category and professional fields can deploy cross-border e-commerce as soon as possible and maintain the dividend in 2021. Since the epidemic, major platforms have continuously introduced relevant policies and increased support to help sellers cope with challenges and seize opportunities.
Immediately afterwards, with the title of "Opportunities and Challenges of Digital Trade Service Ecology", the second round table forum for service providers was organized by Jiang Wenting, Sales Director of East China Region of JD International Business Department, Liu Luping, General Manager of Zhejiang District of Di Sifang, and Tricor Deyong CEO Yanbin Gong, CEO Gao Jinjun of Kuazhitong, Xia Miaojie, director of cross-border e-commerce project of Bank of Wenzhou, and Deng Yahui, founder and CEO of Hangzhou Arcmi Technology Co., Ltd. held a intensive discussion, chaired by Du Qunyang, Secretary of the Party Committee of the School of Economics of Zhejiang University of Technology.
The forum put forward a point of view that brand building is a crucial breaking point, and only branding can ultimately make cross-border e-commerce bigger and stronger. Excellent service providers in various fields such as logistics, compliance, intellectual property rights, cross-border payment collection, and cross-border live broadcasting have shown their talents. They are linked with an open attitude to better build a service ecosystem for sellers and help China make goods globally.
04China
World Trade Center has moisturized things silently for two years, and many parties join hands to add wings
At 18:30 in the afternoon, China World Digital’s "Kirin Project" Appreciation Dinner was held at the West Lake Longjing Tea Room on the second floor of Zhonghao International Hotel. More than one hundred partners from all walks of life attended the scene.
Toasting speech, award ceremony and other links were set up at the dinner party, which added a lot to the dinner. During the dinner, I expressed my sincere gratitude with the rich layers of audiovisual senses.
Member of the Zhejiang Provincial Internet Industry Party Committee, Chairman of the Zhejiang E-Commerce Promotion Association, and Chairman of Zhejiang International Trade Digital Technology Co., Ltd. Lu Chengnan's care and guidance to government departments at all levels, the support of service providers and university partners, enterprises and friends Thank you for your strong support and the hard work of all members of the "Kirin Project". The achievements of the "Kirin Project" on the second anniversary are inseparable from everyone's efforts.
The dinner is for the best cooperative service provider of the "Kirin Plan" in 2020, the best cooperative university of the "Kirin Plan" in 2020 (the best professional co-construction cooperative college, the best talent training cooperative college, the best teaching and research cooperative college), the 2020 "Kirin plan" The best incubating enterprises (star enterprise units, progressive enterprise units) will be awarded.
After going through hardships, stay focused and make new breakthroughs in response to changes. With the strong support of all walks of life and relying on our country’s advantages in e-commerce and supply chain, Guomao Digital will seize opportunities, take advantage of the trend, and focus on the core of digital trade business, based on the goal of cross-border e-commerce ecological service platform construction, and make every effort to promote Business.
The "Kirin Project" of China World Trade Center has established Kirin Pavilions in nearly 40 counties (cities, districts) in Zhejiang Province, which will cover nearly 80% of the province's market with full-process service elements for cross-border e-commerce. At the same time, the "Kirin Cloud" will promote the service from online to nationwide. At present, more than 100,000 cross-border e-commerce companies have been covered by the "Kirin Plan" services, incubation and activities; successively established cross-border e-commerce majors with more than 60 universities and cultivated more than 3,000 cross-border e-commerce practical talents .
Technological innovation is like a sea of stars, and China's power continues to rise, and future development is full of infinite possibilities.
There are unicorns in the east, which rise in the wind. Take root in Zhejiang, go to the whole country, and look to the world. The “Kirin Plan” will implement the concept of “relying on hard-core technological innovation to enable enterprises to reach the top of the value chain, making the country more competitive and more autonomous”, continue to improve service capabilities, accelerate the construction of a cross-border e-commerce service ecosystem, and achieve "Make cross-border e-commerce easier", empowering more Chinese manufacturing to the top of the value chain!
END.
◎Editor: Ding Ning
◎Review: Wan Qinglai, Ye Zhaofu
◎Final Review : Chen Xia