With the advent of the digital age, full-network marketing has become the preferred marketing method for many companies. Whole-network marketing has the advantages of low cost, wide coverage, and good interactivity, and can help companies increase brand awareness and sales. However, different industries need to adopt different marketing strategies when conducting full-network marketing. In this article, the editor of One Second Push will give eight industry cases to analyze the characteristics of each industry and the corresponding network-wide marketing strategies.
1. E-commerce
The e-commerce industry is the leader in online marketing. The marketing goals of e-commerce companies are mainly to increase sales and improve customer satisfaction. In terms of network-wide marketing, e-commerce companies can adopt the following strategies:
- Develop marketing strategies that suit your own characteristics and launch diversified preferential activities for users;
- Pay attention to and respond to user reviews in a timely manner, strengthen after-sales service, and improve user experience;
- Take into account both online and offline marketing channels, open nationwide chain stores, and provide value-added services such as offline experience and social services to enhance user stickiness.
2. Finance
Whole-network marketing in the financial industry mainly aims at brand building and business promotion. Financial companies need to provide professional publishing, consulting, and interactive marketing platforms to display services such as online account opening, investment and financial management, and credit cards. The financial industry can adopt the following strategies:
- Create a professional content publishing platform to convey financial knowledge and improve users’ trust in the brand;
- Introduce big data and artificial intelligence technology to provide users with accurate recommendation services and increase user stickiness;
- Promote and promote your own financial business through social media to let more users know you and accelerate the business development process.
3. Medical treatment
The whole network marketing in the medical industry is mainly to improve the visibility and reputation of the hospital. The healthcare industry can adopt the following strategies:
- Provide a full range of medical and health care knowledge and free clinic activities, enhance social responsibility, and establish a professional and good image;
- Create convenient and fast medical appointment channels to provide users with a better experience and improve user satisfaction;
- Actively leverage the celebrity effect of professional doctors, use social media to promote personal or team brands, and enhance professional brand image.
4. Hotel
The whole network marketing in the hotel industry is mainly to improve hotel visibility and customer satisfaction. The hotel industry can adopt the following strategies:
- Strengthen cooperation with OTA platforms to increase the hotel’s online exposure and increase the hotel’s reach opportunities;
- Strengthen the optimization of its own website, improve hotel search engine rankings, and attract more potential customers;
- Regularly post about the hotel's unique events and actively participate in social media to increase brand awareness and attract more online reviews and ratings.
5. Education
Internet-wide marketing in the education industry is mainly to increase the school's visibility and enrollment rate, and enhance the value of graduates. The education industry can adopt the following strategies:
- Produce high-quality promotional videos to increase the school’s visibility and improve the recognition of the school’s educational level;
- Focus on maintaining famous teachers and teaching process, industry-related WeChat groups, QQ groups, Weibo, Bilibili and other social media platforms to improve online real-time Q&A capabilities;
- Use the power of the community or media to hold competitions at or above the county level to showcase student works and bring more opportunities to the school.
6. FMCG
Internet-wide marketing in the FMCG industry is mainly to increase brand awareness and increase sales. The FMCG industry can adopt the following strategies:
- Establish a professional e-commerce platform to improve user purchasing efficiency and purchasing experience;
- Use various social media platforms to popularize brands and products among young users, improve users’ understanding of their products, and achieve product sales;
- Customize your own brand interpretation activities to make the brand image deeply rooted in people's hearts and make your own brand a high-quality brand in its category.
7. Real estate
Online marketing in the real estate industry is mainly about increasing brand awareness and attracting customers. The real estate industry can adopt the following strategies:
- Provide a comprehensive, clean and professional camp service community to provide owners with fast and efficient house-hunting information;
- Establish a professional and transparent trading platform to provide various real estate sales, public services, financial services and professional investment consulting, etc.;
- Create large-scale housing exhibitions, open days or free academic lectures to strengthen the credibility of the brand and expand knowledge dissemination and learning experience to users.
8. Cars
The purpose of full-network marketing in the automotive industry is mainly to increase brand awareness and increase domestic sales. The automotive industry can adopt the following strategies:
- Establish a professional community, display brand stories and high-end products, communicate with consumers in English, and strengthen young user groups;
- Strengthen quality and fair trade, and increase consumers' purchasing desire through perceptual experience through online simulated car test drive activities.
- Make use of media publicity, increase the volume, and spread the sales information throughout the entire network. It is convenient to compare vehicles of different brands and shorten the time of car purchase, which is convenient and fast.
The cases of the above eight industries not only demonstrate their respective characteristics, but also provide applicable strategies for network-wide marketing to achieve goals and achieve benefits. In the whole network marketing process, enterprises need to analyze their own characteristics and market environment in depth, carefully plan marketing strategies, and adjust strategies in a timely manner to maximize goals and benefits.
In addition, no matter which industry you are conducting full-network marketing in, you need to pay attention to the following points:
1. Develop clear goals and strategies
Before conducting full-network marketing, companies need to formulate clear goals and strategies. The goals should be clear and specific, such as increasing brand awareness, increasing sales, etc. The strategy should match the goal and be implemented in detail.
2. Optimize websites and mobile apps
As an enterprise's website and mobile application, it is an important platform for the enterprise to display in the whole network marketing. Therefore, enterprises need to provide professional websites and mobile applications, and through various optimizations in design, content, user experience, etc., to attract users to stay and join the purchase queue.
3. Pay attention to user experience
The ultimate goal of network-wide marketing is to improve user experience and satisfaction. Therefore, enterprises should pay attention to user experience in network-wide marketing and make timely improvements based on user feedback.
4. Make full use of social media platforms
Social media is the most effective platform for interaction. Enterprises should use social media platforms to publish various information, products and services about the enterprise, strengthen interaction and communication with customers, and increase understanding and trust of users.
5. Strengthen data analysis and monitoring
Whole-network marketing requires full reliance on data analysis and monitoring. Through data analysis and monitoring, companies can understand users' interests, behaviors and reactions, and adjust marketing strategies in a targeted manner to make marketing activities more targeted and effective.
6. Diversified full-network marketing
When conducting full-network marketing, companies should pay attention to diversification. By integrating various online and offline marketing channels, we can promote products and services to more audiences, and properly adjust and update marketing strategies at regular intervals to prevent marketing activities from becoming obsolete.