The cultural tourism industry is one of the fastest growing industries in the world today, and the integration of culture and tourism has become the development trend of the cultural tourism industry. As we all know, cultural tourism resources are the precious wealth of our country. Cultural heritage and tourist attractions are all national treasure-level cultural tourism resources. From ancient cultural heritage to modern tourist attractions, they all reflect Chinese history, culture and values. It integrates the history and essence of culture, the leisure and entertainment of tourism, and brings new experiences and feelings to consumers. It can play a huge role in the fields of culture, tourism, leisure, entertainment, sports and so on. How to effectively utilize these cultural tourism resources to achieve a win-win situation of economic and social benefits is an important issue for the development of the domestic cultural tourism industry, and it is also a question that major investors and enterprises need to think about.
1. Revitalize and develop cultural and tourism resources
1. To fully explore and protect cultural tourism resources
At present, China has many scenic spots and cultural heritages with a long history and unique culture, so the protection of these resources should be strengthened. At the same time, it is necessary to strengthen the development and utilization of cultural tourism resources, and make optimized plans for different regions and resources to improve the efficiency of resource utilization. The most valuable thing is to let more people understand, experience and enjoy cultural tourism resources.
2. Strengthen the combination of cultural tourism industry and technological innovation
Intelligence is the trend of the future. In this digital age, all industries are accelerating the development of intelligence, and the cultural and tourism industry is no exception. For cultural tourism resources, we should consider how to transform and improve them through scientific and technological means, such as using AR/VR technology, robot guides, digital display, etc., to achieve multi-dimensional interactions such as listening, viewing, and touching, and improve the freshness and fashion of cultural tourism resources. sense and attract more young people to visit.
3. To establish a good cultural and tourism product ecosystem
The market needs cultural and tourism products that meet people's needs. Establishing a sound product ecosystem and providing tourists with high-quality and all-round services is an effective way to revitalize cultural and tourism resources. At the same time, in the process of developing cultural tourism products, it is also necessary to pay attention to creativity and differentiation, keep up with changes in culture and the market, and continue to innovate and improve, so that cultural tourism resources can truly become a reason to attract tourists and enhance the core competition of the cultural tourism industry force.
4. To create a good cultural and tourism atmosphere
Vigorously developing and utilizing cultural tourism resources can not only increase local economic income and create employment opportunities, but also provide cultural tourism consumers with a pleasant experience rich in cultural connotations. Therefore, it is necessary to spread the image and values of cultural tourism products through professional marketing strategies, so that the cultural tourism industry can receive more attention and recognition in the market.
2. Cross-border integration of cultural tourism resources
1. The cross-border integration of cultural tourism resources can create more business opportunities
By integrating cultural tourism resources, cultural elements and business models, more ideas and brands can be created. For example, in China, the combination of tourism and sports industry is relatively successful. More and more tourist attractions combine natural scenery and sports experience, such as promoting romantic weddings in island tourist areas, which also increases the independent brand of scenic spots. value.
2. The cross-border integration of cultural tourism resources can create more cultural value. From history and culture, art culture to ecological environment, etc., cultural tourism resources have rich and colorful cultural connotations that span time and space. The integration of cultural and tourism resources in different fields can create more diversified and influential cultural products, making them more adaptable to changing consumer needs.
3. The cross-border integration of cultural tourism resources can improve the overall efficiency of the industry. Cross-border integration can not only increase income and employment opportunities, but also create more intangible wealth, such as positive impact on cities, culture, and society. The cross-border integration of the cultural tourism industry can enhance the stability and resilience of the industry and help the overall development of the industry.
4. The cross-border integration of cultural and tourism resources requires the cooperation of all parties in the industry chain. In all links of the industrial chain, industries such as culture, tourism, logistics, urban planning, and design play an important role. This also requires the close cooperation of all parties, broadening the scope of cooperation, giving full play to their respective professional advantages and capabilities, and jointly improving cultural tourism. Product quality and market competitiveness.
3. Effective use of cultural tourism resources
1. To strengthen the development and management of cultural tourism resources
Effective development and management of cultural tourism resources is a prerequisite for improving efficiency and economic value. For cultural heritage and historical attractions, protection and repair work should be strengthened, and cultural experience activities should be carried out at the same time, so that more people can understand and experience Chinese culture. For tourist attractions, the construction of service facilities should be strengthened to improve the experience of tourists, and at the same time develop more tourist products and special tourist routes.
2. To promote the brand value of cultural tourism resources
Cultural tourism resources usually have rich cultural connotations and historical values, which can become important features and selling points of cultural tourism products and increase marketing competitiveness for enterprises. Promoting the brand value of cultural tourism resources requires multi-party cooperation, such as cultural institutions, tourism companies, local governments, etc., to work together to promote cultural tourism products and cultural tourism brands.
3. Make full use of modern information technology means such as the Internet
Improve the digitalization and intelligence level of cultural tourism resources. With the increasing trend of digitalization and intelligence, cultural tourism resources also need to combine modern technology, give full play to the advantages of digital technology means such as the Internet, VR, and AR, improve the informatization level of cultural tourism resources, and provide tourists with more convenient and rich , personalized service experience.
4. To realize the sharing and utilization of cultural tourism resources
Cultural tourism resources focus on individual tourist attractions and professional tourism markets, and there are many high-quality cultural tourism resources in many small towns and rural areas. Therefore, a sharing economy approach should be adopted to improve the utilization rate of cultural and tourism resources, so that more people have the opportunity to enjoy China's excellent cultural and tourism resources.
Cultural and tourism resources are an intangible wealth. Actively mobilizing, discovering and mining cultural and tourism resources to achieve sustainable development of the cultural and tourism industry requires the joint efforts of the whole society. Cross-border integration of the cultural and tourism industry is an inevitable trend. Cross-border integration can To create more business opportunities, its economic and cultural value cannot be ignored. Xinqidian Cultural Tourism Technology believes that by effectively developing and managing cultural tourism resources, promoting the brand value of cultural tourism resources, strengthening the application of modern information technology, and realizing the sharing and utilization of cultural tourism resources, cultural traditions can also be inherited and promoted. Bring new lifestyles and experiences to cities, societies, and people.