At night in the city, most people think of the lights of buildings and the night scene of the constant flow of traffic. However, with the rise of cultural tourism night tours, people began to re-understand the night. Cultural tourism night tour is an innovative form that combines traditional culture and tourism experience. Through night tour, the travel time is extended, so that people can feel the unique beauty and mystery of night.
The scope of cultural tourism night tour is very wide, it can be the night opening of historical sites, or the theme area of night stroll. In China, many cities have launched their own cultural tourism night tour projects, such as the night view of the Forbidden City in Beijing, the night tour on the Bund in Shanghai, and the Pearl River night tour in Guangzhou. These projects not only meet the tourism needs of tourists, but also improve the popularity and image of the city. In addition, cultural tourism night tours not only bring new experiences to tourists, but also drive local tourism consumption and cultural heritage.
In addition to the city's cultural tourism night tour, the night economy is also a topic that cannot be ignored. With the upgrading of consumption and the increase of demand for night life, the night economy has shown explosive growth in China. Various forms of nighttime consumption, such as night markets, night scenes, food, music, literature and art, not only inject new vitality into the market, but also become an important part of urban life.
The Z-BOX "Tou Qi Favor" project is an integrated project of Xinqidian planning, creativity, research and development, design, and construction. Multiple cross-border resources have been introduced in this space. From the perspective of long-term project operation, resource sharing It is the key to achieve mutual benefit. In terms of operation, we achieve innovation and benefit through diversified marketing methods. The social experience project with undefined fun space fully meets the needs of the Z-generation consumer groups, and can better create a closed-loop industrial chain of trendy play areas.
The Z-BOX fun space integrates fashion bars, local delicacies, Internet celebrity light meals and entertainment performances and other formats. It is not only a scene space for performances, but also can hold various theme parties and art and cultural exchange salons. The Z-BOX Immersive Light and Shadow Play Experience Hall realizes evening performances, and provides a variety of event services during the day, and regularly holds small, flexible, exquisite, and fashionable social performances, such as stage performances, celebrity concerts, and themed fashion Weekly, personal art exhibition and other related activities can also be broadcast live simultaneously.
As a diverse and iconic space scene, the creation and innovation of content makes the immersive experience more three-dimensional and more vivid. N+ scene content switching, both contrasting and complementary, can attract consumers with different preferences and needs to stop here, take pictures and spread online instantly.
In general, cultural tourism night tour is an innovative form that can inject new vitality into the city at night. Through the combination of historical culture and tourism experience, as well as the development of night economy, cultural and tourism night tours have created a more colorful world at night in the city, bringing people a new way of life and consumption experience.