Hongwei International
On December 3, 2021, with the theme of "Cultural and Tourism Integration Deep Access", it was jointly organized by Guangzhou Xinqidian Cultural Tourism Technology Co., Ltd., Guangdong Hongwei International Exhibition Group Co., Ltd., and Guangdong Hongwei Digital Vision Exhibition Co., Ltd. The "2021 China Cultural Tourism Multi-format Integration Exchange Conference" was successfully held at the headquarters of Xinqidian.
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This exchange meeting invites associations or enterprises from Guangzhou, Shenzhen, Dongguan, Jiangmen, Wuhan, Shanghai and other places in cultural tourism, lighting, content production, engineering, etc. to participate. Focusing on hot topics such as integration of cultural and tourism industries, multimedia technology applications, immersive cultural and tourism performances, etc., the creation of digital cultural and tourism projects and scene innovation are discussed from multiple angles, providing a platform for industry insiders to communicate, share and cooperate.
Xinqidian Exhibition Hall
Xinqidian Exhibition Hall
Director of Business Planning Department Zhou Xinrong
"Struggle for a new start, a beautiful new era." Zhou Xinrong, director of the business planning department of Guangzhou Xinqidian Cultural Tourism Technology Co., Ltd., believes that in the current general environment, cultural tourism companies need to hold together more than ever to keep warm. At the same time, I also hope that by taking advantage of this multi-business integration exchange meeting, we can reach some consensus with the senior management of participating companies on cross-border cooperation, and more new thinking, new ideas and ways of playing will emerge during the exchange.
Yang Lei, Director of Brand Operation Center
Teacher Yang Lei introduced the various business segments of Xinqidian with the introduction of "He Zun", a bronze ware in Baoji, Shaanxi, and shared with us how to evaluate a successful cultural tourism project. Teacher Yang Lei believes that the core competitiveness of Chuangyi Cultural Tourism is to occupy cultural space, create a foothold, scene is king, technology integration, and operation escort.
We need to find out the local cultural DNA of the project, display it in a symbolic way, implement the cultural theme in every detail and form a regional cultural platform, quickly spread and improve, create corresponding commercial value while focusing on the heart, and quickly empower cities and scenic spots.
Copywriting Creative Director Gao Yuduo
"Script show is the future." Starting from immersive exhibitions, dramas, escape rooms, large-scale night tours, script killings, etc., Gao Yuduo explained to us that by exploring local culture, writing and telling cultural stories well, we can experience its unique charm, and at the same time combine measures with local conditions. The innovative and immersive consumption scene of the integration and innovation of optoelectronic technology will ignite a new engine for the development of the industry and meet the new needs of consumption.
Zhang Hua, Director of Investment and Financing Department
Mr. Zhang Hua, Director of the Investment and Financing Department of Xinqidian, cut in from the perspectives of structure, settlement, income structure, business, and value through case explanations, and sorted out cultural tourism companies and governments, suppliers, operators, etc. for us. The transaction structure in all aspects of cultural tourism project creation and implementation.
Han Guanyan, Project Director of Digital Cultural Tourism Expo
New era, new demands, new formats. Han Guanyanjie, director of Asia Digital Cultural Tourism and Performing Arts Industry Expo, said that creating immersive cultural tourism or performing arts products through technological means and redefining the sensory experience of tourists is bound to be the general trend of the industry.
She said that the Asia Digital Cultural Tourism and Performing Arts Industry Expo, which will be held at the Guangzhou China Import and Export Fair Complex from May 10 to 12, 2022, is an opportunity for Hongwei International Exhibition Group to adapt to the changing trend of the cultural tourism industry and unite various industry organizations, An international platform for cultural and tourism industry exchanges and cooperation, procurement and trade jointly created by enterprises. It aims to gather national and even global cultural tourism enterprises to participate in the exhibition and participate in the exhibition, jointly plan high-level cooperation in the field of digital cultural tourism, bring broader possibilities for cultural tourism technology and digital cultural tourism industry, and help enterprises create more excellent cultural tourism project. Provide exhibitors with opportunities to open up new markets; find high-quality supply channels for distributors and agents; provide the best procurement platform for government cultural and tourism projects, industry integrators, industry practitioners, and operators.
- Site Atlas -
- In-depth communication after the meeting -
- Industry Exchange Dinner -
Build a circle of cooperation and exchange in the digital cultural tourism industry to gain insight into the future of the industry. The 2021 China Cultural Tourism Multi-Form Integration Exchange Meeting, which gathered experts, ended with a joyful dinner. In the future, Hongwei International will join hands with more associations or enterprises to hold industry exchange salons, integrate various resources, and with the collective efforts of industry colleagues, promote cultural tourism technology, digital cultural tourism, and night tour industries to achieve innovative, high-quality, high-speed, and direction. Good development.