As we all know, small and medium-sized enterprises are usually flexible, efficient and agile, have a keen sense of smell, look forward, dare to go against the wind, and have the courage to innovate. They have always been the key driving force for China's economic development. The data also shows that by the end of 2021, SMEs accounted for more than 99% of the national enterprises, contributing more than 50% of my country's tax revenue, more than 60% of GDP, more than 70% of technological innovation and more than 80% of employment opportunities. , its importance is self-evident.
But we must also see that under the interweaving of the century-old changes and the century-old epidemic, whether it is the tense external environment or the lingering new crown epidemic, they have put forward higher requirements for the business continuity and growth of China's small and medium-sized enterprises. test.
In this context, in order to help small and medium-sized enterprises innovate and develop, on August 28, Huawei joined forces with 30,000 ecological partners to jointly launch the country's first 828 B2B Enterprise Festival based on digital empowerment. With the theme of "becoming a good enterprise", it aims to build an innovative development platform for small and medium-sized enterprises.
It is worth mentioning that, as an important platform and carrier for the empowerment of small and medium-sized enterprises during the 828 B2B Enterprise Festival, the HUAWEI CLOUD store can not only bring "e-commerce-style" shopping experience and "one-stop" procurement to small and medium-sized enterprises. Rich cloud services can fully meet the needs of small and medium-sized enterprises to quickly go to the cloud and quickly develop business; at the same time, it can also help ecological partners to realize rapid commercialization of solutions and products, and help ecological partners to participate more in the cooperation of the whole value chain Among them, it can be said that this has extremely important value and significance for accelerating the "gap" of digital transformation for small and medium-sized enterprises.
Objectively speaking, at the critical moment when small and medium-sized enterprises are continuously affected by the external environment and the epidemic, and are still constrained by factors such as technology, capital, and talents on the road to digital transformation, HUAWEI CLOUD, through cooperation with 30,000 ecological partners, And empowering small and medium-sized enterprises with the "platform" innovation of cloud stores, it is believed that more small and medium-sized enterprises will enter the "fast lane" of digital transformation, and while writing a new chapter in China's digital economy, it will also further promote China's high-quality economic development.
New Challenges of Digital Transformation for SMEs
In fact, in the past few years, the development of small and medium-sized enterprises has been facing many pressures such as environmental protection, raw materials, rising labor costs, homogeneous competition, and accelerated external changes. In addition, they have also encountered the continuous impact of the sudden epidemic situation, which makes the pressure on this group serious. highlight.
The key reason behind this is due to the industry characteristics and small scale of small and medium-sized enterprises, but more critically, most small and medium-sized enterprises do not invest enough in digitalization, resulting in a serious lag in decision-making response, which in turn misses the best window to avoid risks. From this perspective, if SMEs want to strengthen their resistance to unpredictable survival risks and achieve sustainable development in the future, they must firmly move towards digital transformation.
But at the same time, because the technologies and solutions currently available on the market are often far from the actual needs of small and medium-sized enterprises, and cannot well meet the needs of digital transformation of small and medium-sized enterprises, the transformation of most small and medium-sized enterprises still remains in the The stages of "can't transfer" and "dare not transfer", specifically:
On the one hand, the entire market currently lacks "full-link" solutions for small and medium-sized enterprises. For small and medium-sized enterprises, there are too many digital paths, but too few feasible paths, that is, the market often targets large and medium-sized enterprises. There are too many digital methods of design, but these "tall" technologies and solutions make it "difficult to swallow" for small and medium-sized enterprises. In addition, the scattered and complex needs of small and medium-sized enterprises have also led to the fragmentation of products and solutions in the entire market , The lack of a complete and full-link solution makes it difficult for small and medium-sized enterprises to complete digital transformation quickly.
On the other hand, as China's economic development has entered a new stage of innovation-driven high-quality development, low-carbon development, high-quality development, specialization and innovation, and enterprise cloud upgrades have become an inevitable choice for the development of Chinese enterprises in the digital economy era. IDC's survey also found that the current digital transformation of domestic SMEs mainly focuses on five aspects: "intelligent office, new technology application, data management, intelligent operation, and intelligent management". In other words, how to match the brand-new needs of these small and medium-sized enterprises and enable the full life cycle management of small and medium-sized enterprises has also become a difficult problem for the entire industry.
The bigger challenge lies in that due to objective reasons such as small size, weak market resistance ability, relatively backward management level, and weak digital capabilities of small and medium-sized enterprises, small and medium-sized enterprises not only seriously lack relevant experience in digital transformation, but also have many The lack of capabilities of enterprises in human resources, enterprise management, capital, etc. also makes many small and medium-sized enterprises only "passively move forward" in the process of digital transformation. Therefore, providing small and medium-sized enterprises with a service model covering the entire process of technology, solutions, procurement, operation and operation and maintenance, solving the high-cost and low-efficiency service methods in the traditional model, and continuously increasing the market competitiveness of small and medium-sized enterprises is not only The future trend is also "imminent".
It is precisely because of this change that, on August 28, the first 828 B2B Enterprise Festival based on digital empowerment was officially launched. Talent development and other corporate value actions are carried out to empower small and medium-sized enterprises to achieve innovation and development, hoping to "achieve good business and become a good enterprise".
In this process, Huawei Cloud Store has played a "key role". For small and medium-sized enterprises, the HUAWEI CLOUD store can deeply meet the cloud service needs of enterprises in different life cycles and different application scenarios, thereby accelerating their digital transformation; for ecological partners, the HUAWEI CLOUD store also builds business And the platform of technological innovation can maximize the help of ecological partners' solutions to more industries.
It can be seen that it is "imperative" for small and medium-sized enterprises to seek business development, strengthen their own viability, and upgrade their business models under digital transformation. Only in this way can they better build their own high resilience to cope with rapid changes The "new normal" of Huawei's cloud store, which empowers small and medium-sized enterprises with new platforms, new models and new ecology, is not only an attitude that it has long attached importance to the small and medium-sized enterprises market, but also a concrete landing action.
Empowering small and medium-sized enterprises to enter the fast lane of growth
So, as an important carrier and platform that empowers the growth of small and medium-sized enterprises, what are the advantages of Huawei Cloud Store? We can observe from three dimensions:
First of all, from the perspective of product richness, we know that in the face of the continuous emergence of new technologies and the "continuous emergence" of various digital solutions, many small and medium-sized enterprises often have a lot of confusion in the choice of how to achieve digital transformation. Choosing the solution that best meets your needs has become the primary problem.
To this end, the HUAWEI CLOUD Store has launched the entry, transaction and delivery of 9 major categories of products including SaaS, License, hardware, mirroring, manual services, API, containers, assets, and content. Currently, 9000+ products from 6400+ partners have been launched. More than 60,000+SKU options. In addition, for the scenario-based applications of different SMEs, HUAWEI CLOUD Store also provides solutions such as "Start-up Family Bucket", "Marketing Family Bucket", and "Management Family Bucket" to maximize the satisfaction of various scenarios in the digital transformation of SMEs need.
On this basis, the HUAWEI CLOUD Store continues to integrate high-quality products and services from upstream partners, integrates and co-creates multi-scenario solutions through an innovative "joint operation model" to meet the diverse needs of users on the cloud, and leverages the joint transportation provided by the Cloud Store Kit, ecological partners only need one integration to realize the docking of tenant management, authority management, billing, operation and maintenance and other aspects of capabilities. While improving the efficiency of product listing, it can also allow small and medium-sized enterprise users to enjoy a consistent SaaS experience .
Secondly, from the perspective of procurement methods and experience, many small and medium-sized enterprises now prefer efficient and convenient online procurement methods, but there are also problems such as difficult to find products and solutions online, difficult to guarantee services, and slow response speed. Providing an "e-commerce-style" shopping experience and a "one-stop" procurement method can make the procurement process easier and more convenient for small and medium-sized enterprises. This "one-click order" method can be said to maximize the Be able to quickly catch up with business opportunities and avoid falling behind in the competition.
For example, through intelligent search experience, optimized sorting, knowing what you need, and supporting shopping cart functions, etc., small and medium-sized enterprises can use an "e-commerce-style" shopping experience to make users feel more assured when buying. At the same time, cloud stores can also be based on different scenarios, Demand, provide "one-stop" procurement services, help small and medium-sized enterprises to better deal with the challenges of multiple scenarios, and make digital transformation "save money and worry".
Finally, from the perspective of the innovation level of the landing model, in the process of digital transformation, due to the different scales and demands of small and medium-sized enterprises, the degree of acceptance of digitalization is also different. In addition, the application scenarios and needs of different industries are quite different. Each industry has a unique industry "Know How". It can be said that no company can understand all industries. Only by "knowing the industry" can it truly grasp the pain points of industry customers. It is precisely because of this that leveraging the power of partners and developers to form complementary advantages can also bring more targeted and scenario-based industry cloud services.
In this regard, the HUAWEI CLOUD Store inherits the technical advantages of HUAWEI CLOUD. Through Kaitian aPaaS, Huawei and its ecological partners have accumulated years of experience in cooperation and innovation with various industries around the world and digital transformation on the cloud platform, making it callable. API services are open to industry developers, so that developers do not have to repeat the "wheel-making", enable industry-scenario-based innovation, meet more industry needs, and support the realization of business results. This "experience-as-a-service" model innovation can be It is said that it has also promoted the innovation of SME cloud business and the pace of digital transformation to the greatest extent.
It is not difficult to see that the HUAWEI CLOUD store not only has "good products" but also "good companies". It combines the technical advantages of HUAWEI CLOUD and the capabilities of HUAWEI CLOUD ecological partners, not only enabling small and medium-sized enterprises to quickly "link" to HUAWEI CLOUD The ecology also enables small and medium-sized enterprises to purchase products and services required for digital transformation and upgrading in a "one-stop" manner, and empowers more developers with the innovative method of "experience as a service", thereby enabling small and medium-sized enterprises to accelerate Upgrade digital transformation, reduce the cost of digital transformation, ultimately improve the success rate of digital transformation, and help more small and medium-sized enterprises enter the "fast lane" of digital transformation.
Interpretation of the three new values behind the cloud store
Undoubtedly, under the general environment where the external environment and the continuous epidemic have seriously affected enterprises, the survival of small and medium-sized enterprises determines the future direction of China's economy. The launch of the Enterprise Festival, and the HUAWEI CLOUD store through technological innovation and gathering the energy of ecological partners, can be said to have really helped tens of millions of small and medium-sized enterprises to accelerate the pace of digital transformation, and at the same time explored a brand-new in the small and medium-sized enterprise service market. The empowerment path undoubtedly has important value and significance behind it.
One is platform-based innovation. In the past few years, with the acceleration of digital transformation, more and more companies have identified digital survivability, digital development capabilities, and digital collaboration capabilities as their core competitiveness, hoping to form a new business model that integrates online and offline. This not only promotes the rapid development of the global public cloud market, but also drives the rapid growth of the SaaS market. Data show that the global SaaS market will reach US$152.2 billion in 2021, a year-on-year increase of 26.1%. It is expected that with the continuous advancement and application of SaaS, the scale of global SaaS will further increase.
Similarly, the SaaS industry in China is also bursting with new vitality "from the inside out". In 2020, the scale of China's SaaS market has reached 53.8 billion yuan, and it is expected to expand at a compound growth rate of 34% in the next three years. This also shows the huge potential of China's SaaS market. Because of this, the HUAWEI CLOUD Store serves SMEs in a "platform-based" innovative way. It not only truly builds a "super entrance" for the service needs of SMEs, but also maximizes the depth of satisfaction for SMEs in different life cycles and different application scenarios. Under the service demand, it will also greatly promote the rapid growth of China's enterprise-level SaaS market in the future.
The second is the empowerment of inclusiveness. At present, small and medium-sized enterprises are not only affected by the external environment and the continuous impact of the epidemic, but also the prevailing status quo is "fewer people, more work, less money, more rules", which means that small and medium-sized enterprises hope to concentrate their strength on business In terms of innovation, to minimize the various "burdens" brought about by transformation, and the Huawei Cloud Store empowers small and medium-sized enterprises with an "e-commerce-style" shopping experience and a "one-stop" procurement method, which also allows only The cutting-edge digital technology dividends that large and medium-sized enterprises can obtain can be "inclusive" to a large group of small and medium-sized enterprises in a new way, thereby driving small and medium-sized enterprises to complete digital transformation and upgrading. This is not only forward-looking, but also innovative. sexual.
It can be said that the HUAWEI CLOUD store has made "purchase cloud services, go to the cloud store" a reality that can be implemented. Therefore, for small and medium-sized enterprises, this "inclusive" empowerment method and "one-stop" procurement The method has important value. It can not only help small and medium-sized enterprises to save all kinds of trifles and drag, reduce the cost of procurement, so as to put more energy on the operation and development of the enterprise, truly complete the digital transformation and upgrade, and move towards business success.
The third is the cohesion of ecology. In the past, in the process of serving small and medium-sized enterprises, many service providers often chose the "single-handed" model. By gathering the power of ecological partners, HUAWEI CLOUD store launched a series of specific measures, from business opportunities, technology, capital, brand It empowers small and medium-sized enterprises in various aspects such as management, talent, etc., and also explores a new path of empowerment and landing in the small and medium-sized enterprise service market.
The resulting value is that the HUAWEI CLOUD store can better display the resources, knowledge and experience accumulated by partners over the years, allowing more vertical or field applications with distinctive industry characteristics to continue to increase, while the HUAWEI CLOUD store It can also provide more diverse and rich cloud services for small and medium-sized enterprises, and promote the comprehensive digital transformation of small and medium-sized enterprises; for partners, with the help of the Huawei Cloud Store platform, it also brings new markets for the growth of ecological partners Chance.
For example, as early as 2019, Fanruan cooperated with Huawei Cloud in multiple aspects including ecology, projects, and products. The data governance solution jointly created by the two parties has currently served nearly 200 manufacturing customers. Among them, in the Xinyi Glass project, Fanruan integrated various IT system data and production equipment and production process data of more than hundreds of thousands of points through Huawei Cloud's data management production line to carry out efficient data processing and established an enterprise-level The data directory helps Xinyi Glass achieve visual, analyzable, predictable, and early warning of business data, reducing the time for generating business reports from the past week to one hour. At the same time, through the visualization of energy consumption and process data, the production line can Consumption has been greatly improved, saving tens of millions of RMB per year.
Fanruan is just a microcosm of it. The data shows that since Huawei Cloud launched the Fertile Cloud Creation Plan last year, as of May this year, 1,900+ companies have joined the Fertile Cloud Creation Plan, completed 1,200+ application constructions, and completed 600+ Fertile Field technology certifications. There are 120,000+ developers who have completed developer professional certification. It can be said that the HUAWEI CLOUD store provides more comprehensive and rich services for small and medium-sized enterprises through "co-success" with ecological partners, and effectively promotes the high-quality development of small and medium-sized enterprises.
In general, the launch of the 828 B2B Enterprise Festival, and the HUAWEI CLOUD Store through platform innovation and aggregation of ecological partners, have truly realized the "inclusive" empowerment of the full-link digitalization of small and medium-sized enterprises, which not only reduces the cost of small and medium-sized enterprises The threshold of digital transformation also solves the efficiency and financial pressure of small and medium-sized enterprises. A good enterprise", its value can be said to be "not limited to the present, but also related to the future."
Shenyao's Science and Technology Observation was founded by Shenji, a self-media person who crosses the border between technology and automobiles. With 19 years of experience in enterprise-level technology media work, he has long focused on the observation and thinking of enterprise digitalization, industrial intelligence, ICT infrastructure, and automotive technology content.
