There is a big gap between the development of cross-border e-commerce and the development of ordinary shopping malls. This article is mainly based on the development of existing shopping malls, and a discussion and summary of the differences in the development of cross-border/foreign trade types.
multi-language
It is very common for the front-end interface to have a language switching function, such as the simplest bilingual switching between Chinese, English, simplified and traditional, and Japanese, Russian, Thai, Vietnamese, etc. are also relatively common languages for domestic and foreign trade.
Generally, it is necessary to extract the text used in pages, scripts, interfaces, databases, generated pictures, etc. into independent language packs. For content that users can upload by themselves, such as product names, product descriptions and other language-related content, consider providing automatic translation and additional manual translation. Input box.
The front end generally uses third-party libraries such as i18n and vue-i18n to load and display different language packs.
multi-currency
Of course, as a shopping mall, it can be settled in RMB or US dollars uniformly, but considering the convenience of shopping for people from multiple countries, it is relatively common to switch between multiple currencies.
The idea is to fill in the base currency such as RMB, automatically display the currency with the symbol according to the exchange rate, and convert it to other currencies at will, such as US dollar, Japanese yen, Hong Kong dollar, Taiwan dollar, etc.
delivery information
Filling in the delivery address needs to include country, state, city selection, zip code, mobile phone number, landline, etc., and note that the number format needs to include the international area code, and the format can also be verified with the help of a third-party library.
International Phone Number Format Validation
International Zip Code Format Validation
payment method
Payment methods generally integrate PayPal and Stripe, and direct third-party credit card payment without a mall account is also very common. You can also find other banks that can sign cooperation contracts or merchants that support cross-border payment for cooperation.
Logistics receipt and delivery
Generally, it is docking with DHL, UPS, EMS, dedicated line, etc. This part can also be considered blank in the early stage of development, because it is often necessary to contact relevant logistics providers in advance to communicate and cooperate to open logistics interfaces and cooperation routes in order to fill vacancies and improve the process.
Synchronization management
This part is mainly for synchronous management with other international e-commerce platforms or ERP software, such as Shopify, AliExpress, etc.
Generally, the third party provides a synchronization interface, which can realize the push-pull timing synchronization of commodity orders and other data. It can also consider the form of a regular crawler to complete the data relocation at one time, and no additional development authorization is required.
Platform sharing
The general sharing in foreign countries is through social platforms such as Facebook, Twitter, and Line. In this regard, social software provides corresponding sharing methods, but there is no need to explain too much.
Regional differentiation
Regional differentiation is mainly used to deal with the language, currency, etc. to be used when entering the mall for the first time mentioned above, and due to the laws and logistics costs of different countries and regions, the types of goods that can be sold are also different, and even merchants It will also be specific to the case where a certain special offer is only available in a certain region.
Generally, it is judged and recorded based on the client IP address, and automatically switched. The recording methods are Asia-Pacific, Middle East, Europe, North America, and Latin America. It can also be specific to a country, depending on the depth of development.
Advertising
Generally, it is necessary to integrate Google and Facebook advertising, so that users can conveniently complete all operations in the mall.
other considerations
Product options, overlapping of similar specifications and packages, refer to McDonald's ordering or Jingdong after-sales service.
For example, when looking at a double-layer beef burger, you can choose whether you want a drink, or you can choose from Coke/Sprite/Milk Tea/Coffee, etc. After you choose, the price will change according to the different options, and then choose whether you want snacks, or not You can choose among chicken nuggets/french fries, etc., and the price will change after you choose, and you can place an order afterwards.
And this part can also be differentiated according to the above-mentioned regions.
display optimization
Nowadays, websites are generally made into a modern full-screen layout + responsive style, and the loading speed of static resources such as pictures, videos, font icons, etc. is optimized through CDN.
privacy treatment
International websites generally need to request permission for privacy records such as cookie storage when entering for the first time, and list each privacy data that needs to be obtained in detail when the user registers an account, and explain the use of user data. Provide a channel for user account cancellation.
message push
Compared with the common App Push and SMS notifications in China, foreign countries generally provide email subscription function. After the user directly submits the email number, the merchant can directly send daily pushes, scheduled pushes, and logistics notifications according to the provided email address, without requiring the user to register an account.
Combined with the above-mentioned characteristics that payment does not require registration of a mall account, users can browse, place orders, pay, fill in the delivery address, fill in the mailbox to receive logistics messages, and then wait for the delivery without registration.
The above are the relevant differences or characteristics summarized in the process of developing cross-border e-commerce/foreign trade malls, and today’s sharing ends here.