On April 18, the highly anticipated 20th Shanghai International Automobile Industry Exhibition in 2023 (hereinafter referred to as "Auto Shanghai 2023") kicked off. This 10-day domestic first A-level auto show attracted global More than a thousand enterprises from the upstream and downstream of the automobile industry chain and consumers have paid close attention to and actively participated in it. As the world's leading provider of in-vehicle display and smart cockpit solutions, BOE (BOE) cooperates with BYD, BAIC, Changan, Toyota, GAC, Geely, Ideal, Chery, SAIC, NIO, Xiaopeng, FAW and other domestic and foreign first-tier auto brands It made a big debut at this exhibition, and with a refreshing new driving experience, it brilliantly interpreted the development trend of large-screen, high-definition, intelligent, and low-carbon smart cockpits in the automotive industry. At the same time, it also demonstrates the confidence and determination of BOE (BOE), which is 30 years old, to accelerate the empowerment of auto partners with the concept of "Powered by BOE", and work together to create a new ecology of smart mobility.
Launched the first large-size convex central control flexible OLED product in China, leading the application of automotive flexible displays
The leading domestic new energy force in the new energy era has attracted much attention at the 2023 Shanghai Auto Show. At this exhibition, BYD officially released its high-end car brands Yang Wang U8, U9, Denza N7, as well as the newly released Dolphin and Seagull series models, all equipped with BOE (BOE) in-vehicle display solutions. Among them, BYD's million-level off-road vehicle Yangwang U8 adopts BOE's 12.8-inch large-size flexible OLED curved surface display central control screen. The 104% ultra-high color gamut greatly restores the most realistic colors of the picture, and the extreme ultra-high-definition display allows users to experience an immersive driving experience in the car, bringing infinite possibilities for the technologicalization of the smart cockpit.
In addition, the smart cockpit designs of the EC7 and ES8 newly released by NIO are also unique. The BOE (BOE) 12.8-inch flexible OLED display has a million-level ultra-high contrast ratio, 100% ultra-high color gamut and 180 °The ultra-wide viewing angle allows the driver and passengers to see the fullest and most realistic picture at any angle, truly realizes viewing without dead angles, and greatly improves the safety and reliability of vehicle driving.
Innovative realization of the first large-size oxide Incell solution in China, promoting the trend of low-carbon display in vehicles
In the field of large-size oxide vehicle displays, the Hyper GT model released by GAC Aion at this exhibition is equipped with the first domestic 14.6-inch oxide Incell vehicle-mounted wide display provided by BOE (BOE). Its automotive-grade oxide products have reached the leading level in terms of high-resolution, narrow frame, low power consumption and other automotive display technologies. It is worth mentioning that BOE's Oxide oxide technology has fully passed the verification of vehicle reliability. It not only has performance advantages such as narrow frame, high transmittance, and low power consumption, but also can further reduce power consumption. Realize the leading advantage of lower carbon and environmental protection; in terms of process, Oxide technology has better preparation uniformity, can produce full-size panels, and realize large-scale vehicle-mounted displays. The cooperation between BOE (BOE) and GAC Aion on Oxide has further pushed the innovation of in-vehicle display technology to a climax, creating a precedent for the mass production of large-size oxide in-vehicle display products.
Large-screen, ultra-high-definition vehicle display solutions have become a new trend
Not only that, a variety of cooperative models empowered by BOE's cutting-edge in-vehicle display technology also debuted at this Shanghai Auto Show. Large-screen, intelligent, and ultra-high-definition smart cockpit solutions have gradually become a trend. Many "black technologies" "The application brings users a new and more immersive driving experience. At the exhibition, the innovative wood-grain smart surface display cooperated by BOE (BOE) and DENSO was displayed in the concept cockpit on site. The hidden display was integrated with the wood-grain interior of the cockpit, which greatly endowed the cockpit with a sense of beauty and technology. In addition, the audience can also enjoy the CMS (electronic exterior mirror) in the cockpit provided by BOE (BOE) at the auto show. This innovative technology not only reduces the blind spot of the driver's vision, but also alleviates the impact of extreme weather on the driver. It is gradually being sought after by major car manufacturers.
In addition, Xiaopeng Motors, a new force in car manufacturing, made its debut at the Shanghai Auto Show with the G6 super smart coupe SUV. It is equipped with a BOE (BOE) 10.2-inch instrument panel and a 14.96-inch central control system assembly, realizing a high-definition central control panel + The system-level integrated display solution for the co-pilot entertainment screen; the 17.6-inch central control screen and 10.25-inch instrument screen of the Nezha GT sports car, and the 15.7-inch central control and co-pilot dual screen of the Ideal L7 also highlight BOE's large-scale in-vehicle display In terms of advantages; Changan Automobile’s joint venture brand Mazda CX-50 and Ford Edge L, Chery’s self-owned high-end brand model Xingtu E03, FAW’s Hongqi H6, and Pentium M9/T90 are all equipped with BOE’s medium and large-size LCD high-end The display screen continues to lead the new trend of large-screen display in vehicles. In addition, Geely smart Phantom 3 equipped with BOE (BOE) 9.2-inch instrument panel and 12.8-inch central control panel also debuted at the Shanghai Auto Show.
At present, the car cockpit is rapidly entering the era of intelligent interactive display from the traditional LCD instrument display. The large-screen and intelligent interior space of the car has become the main battlefield for the differentiated competition of car companies. As the world's leading IoT innovation company, BOE (BOE) has been empowering more than a hundred well-known auto brands around the world with leading innovative display technologies and products for many years. Rearview mirrors and other vehicle-mounted display subdivision applications, launched a variety of representative cutting-edge technology products such as flexible AMOLED, flexible multi-screen, curved surface display, full-fit display, BD Cell, Mini LED, super-large-size display, etc. , and provide an overall solution for the smart cockpit. According to data from the global market research organization Omdia, in 2022, BOE (BOE) will rank first in the world in terms of shipment volume and shipment area of in-vehicle displays.
At this year's Shanghai Auto Show, BOE's cutting-edge in-vehicle display technology and industry empowerment leadership under the guidance of the "Internet of Screens" strategy shined brilliantly, becoming the "biggest winner". In the future, BOE (BOE) will give full play to the leading role of leading enterprises in the industry, integrate "screens" with more functions, derive more forms, and embed more scenarios, and continuously promote product innovation in the field of vehicle display and interaction, providing a Intelligent upgrading provides one-stop products and services, and continues to create a new ecology of smart travel with global partners, bringing consumers a convenient and comfortable driving experience integrating ultra-high-definition display and human-computer interaction, and embracing the driving touch New Era!