01. The live broadcast market is developing rapidly
Enterprise-enterprise master management system came into being
In recent years, live streaming has quickly gained a place on the Internet by virtue of its immediacy, interactivity, and diversity. The "live streaming +" model has continued to expand, and live streaming e-commerce has emerged as the times require.
Driven by the dual drive of technological development and market demand, China's live broadcast market has entered a period of deep cultivation and development. Countless brands are gaining new business growth through talent live broadcasts, and more and more consumers are learning about products and purchasing products through live broadcast e-commerce. The live broadcast e-commerce market continues to flourish, with an annual growth rate of 197.0% in 2020 and 81% in 2021. The market will continue to grow rapidly in the future. It is estimated that my country's live broadcast e-commerce market will reach 4.92 trillion yuan in 2023.
According to the data of relevant third-party organizations, as of now, there are only 2 million creators who can accept orders on the huge star map single platform. Douyin has more than 10 million talent resources, a "no talent, no marketing" The time has come. In the process of the rapid development of talent marketing, many e-commerce brands and MCN organizations are in trouble:
■ There are all kinds of talents, and it is difficult to accurately select suitable talents;
■ Talent management is difficult, and the cost of reaching and communicating with talents is high;
■ It is impossible to manage the whole process of the talent's live broadcast business;
■ Experts span multiple platforms, and centralized data management is difficult......
In order to better manage talent, increase brand exposure, and increase corporate profits, Qiqitong officially launched the talent management system, providing one-stop talent screening, talent management, data analysis and other functions for brands and MCN organizations. Help them improve the operational capabilities of live broadcast e-commerce sales, and provide a complete closed-loop live broadcast e-commerce procurement supply chain solution.
02. One-stop selection and process management
Help talent marketing improve efficiency and speed up
The talent management system is dedicated to solving the problem of talent marketing. It is created by the professional digital team of Qiqitong. It helps companies manage talent efficiently, accurately reach people, automatically analyze talent data, and increase brand product sales.
● Integrate multi-platform data and gather massive talent resources
As a one-stop talent selection and management platform, the enterprise management system integrates platform data such as Douyin, Kuaishou, Zhihu, Bilibili, Xiaohongshu, Weibo , etc. On the one hand, the e-commerce industry information database has more complete data and involves more channels.
The talent information database collects talent data from multiple platforms, which can realize multi-dimensional search for high-quality talent; the product information database covers commodity information in different industries, and can directly see the strategy of competing products; the organization information database can cooperate with MCN institutions, investment promotion Team leaders cooperate to help brands improve; the store information database can help brands manage multiple stores, monitor the operation and sales data of multiple stores in real time, review the ROI conversion of multiple stores in a timely manner, and achieve rapid marketing for the brand.
● The selection function of the scientific system can efficiently reach the talents
In the enterprise master management system, you can also have a panoramic view of the detailed information of a large number of masters, and you can choose flexibly according to the needs of the enterprise. Through talent selection, enterprises can perform personalized screening according to "number of fans, industry classification, number of promoted products, number of cooperative stores, live broadcast GPM, average live sales per game, video playback volume, platform reputation, and talent coverage area", etc. Quickly and accurately reach the target.
At the same time, through the homepage interface of the talent, you can also view the data of similar talents, and compare the number of fans, main promotion categories, live viewing numbers, sales, etc. of different talents horizontally, so as to see the advantages and disadvantages of different talents more intuitively. The scientific and systematic selection function brings twice the result with half the effort for enterprises to select suitable talents.
● The whole process of talent management is monitored to improve management efficiency
In the enterprise-enterprise master management system, everything is available from demand to determination of masters, samples to delivery, contracts to reconciliation .
In terms of talent access cooperation management, enterprises can directly connect with talent, understand the wishes of the talent, negotiate with the talent, sign a contract and realize the access of the talent; in terms of sample management, there are sample delivery documents, sample logistics , sample receiving and sample return; in terms of live broadcast management, the whole process of live broadcast business has been covered greatly, from the release of delivery task list, acceptance and confirmation of talents, data supervision of live delivery delivery data, and performance statistics of talent live broadcast. Improve talent management efficiency.
● Data integration and analysis to achieve "small input, large output"
In addition to the functions of searching, screening, and managing live streaming experts, the Enterprise Master Management System can also conduct basic analysis, live broadcast analysis, video analysis, delivery analysis, fan analysis and other dimensional analysis of the talent. Its data Fast updates, accurate analysis, and complete collection. It can not only accurately monitor the effect of talent live streaming, understand the live broadcast schedule in real time, but also conduct detailed analysis of a single live broadcast, helping companies grasp trends, accurately evaluate talent, and sell goods. quantity.
In every link link of "selecting the right talent - using the right talent - real-time monitoring - effect evaluation", the enterprise master management system uses technology and data to help brand advertisers, MCN organizations, and e-commerce companies improve their scale. The ROI of human cooperation has significantly improved efficiency while reducing manpower and management costs, so as to truly realize the "small input and large output" of matrix talent marketing.
03. Talent delivery is becoming more and more large-scale
Daren + Streaming Media + Logistics Channels Usher in a Dividend Era
Now talent has become an indispensable part of marketing, and its assistance to brands will be more diverse and in-depth. Talent marketing has also become an important strategy for brands to achieve their marketing goals. With the further expansion of the video market, the value of talent marketing will be further highlighted, becoming a new blue ocean full of opportunities.
Under such circumstances, the talent marketing market will move toward refinement, specialization, diversification, and scale. Building a talent live broadcast sales model through Qiqitong’s Daren Tong will help companies obtain better quality talent Resources, more comprehensive talent data, more efficient talent management, etc., help companies increase revenue and brand awareness more quickly.
As an industry-leading provider of supplier information management and supply chain empowerment product development, Qiqitong has been committed to realizing interconnection among enterprises. The talent management system launched this time can also combine the data of the talent management system with the data of the supplier management system SRM of Qiqitong to help enterprises realize one-stop from front-end talent live broadcast sales to back-end procurement business manage.
The talent management system is interconnected with SRM, and the sales quantity is converted into the purchase quantity through BOM, which supports SRM to place an order for purchase, and the quantity received by the purchase order is sent back to the talent management system for inventory changes and inventory warnings. One-stop solution from procurement to sales, realizing the full service process of the procurement link business of "Talent Purchasing".
"Those who get the talent win the customer", in the new traffic era where the marketing value of the talent continues to rise, the emergence of the management system of the master of the enterprise will become the "best weapon" for the brand to set sail.
In the future, Qiqitong will continue to make efforts to enhance the competitiveness of enterprises with digital marketing solutions, and help brands achieve better results and higher growth in talent marketing!