As a super APP with a daily turnover of more than 400 million yuan, Douyin is now the marketing battlefield of major brands. Even the big tech circles and celebrities have started live streaming on Douyin, which is truly popular. But for many friends, we don’t have fans, we are not big Vs, and we don’t have self-contained traffic like celebrities and big guys. There are amateurs like us who can easily enter a thousand battles every day, but we don’t even get started by ourselves. Can't you make money back?
Don’t panic if you encounter any problems, let’s take a look at our live streaming strategy! These 7 tricks will make your live streaming room break 10,000 minutes per minute!
To get the popularity of the live broadcast room, you must first know where the people watching your live broadcast come from! At present, the main sources of the audience in the Douyin live broadcast room are the following channels:
If you understand these channels, you can work on them:
1. Short video streaming
As for the anchor videos that are frequently accessed, the news of the live broadcast will be revealed at the end, and by the way, the preferential strength will be revealed. This is the live broadcast preheating of the broadcaster.
Short video assistance is an important part of the live broadcast. Chen He, who has 60 million fans, will also post videos before the live broadcast to attract fans' attention.
Regarding the pre-heating technique, the major anchor will post a preview video 3-5 days in advance to pre-heat the live broadcast. If your fan base is relatively low, you can continue to publish the video to the live streaming room three hours before the live broadcast and during the live broadcast.
2. Live broadcast square
The live broadcast relies on the click-through rate, viewing time, and the competition of the live broadcast at the same time. A good live broadcast cover, title and content will help us to increase the popularity of the live broadcast room in a timely manner.
How can the audience stay in the live broadcast room and attract more viewers? There are two key factors that affect the popularity of the live broadcast room:
1. Interaction rate in the live room, that is, the number of likes, comments, and reposts in the live room
2. Watching time, that is, the audience's retention time in the live broadcast room
Therefore, in view of these two points, what everyone has to do in the live broadcast is to interact with the audience more, guide fans to like more, speak in the comment area, and guide the audience to join the fan club for live broadcast.
Simultaneous competition requires the host to choose the start time according to his own situation to try whether it is suitable for him.
3. Same city
Remember to open the positioning during the live broadcast, so that the talents in the same city will click to enter your live broadcast room.
4. Follow
The last and most important point is to notify the fans in your fan base to start broadcasting immediately. Ask them to enter the live broadcast room to watch. So at this time, your live broadcast cover must be attractive. Will attract more people to enter your live broadcast room.
If it is a time when the number of people in the live broadcast room increases sharply, then it will take about 1-2 minutes to remind him to pay attention, and build a fan base for the next live broadcast.
5. Lianmai pk
Interspersed with each other's popularity can have a good drainage effect. Try to show your talents when you are in pk, it is definitely a nirvana to attract fans to pay attention to you.
6. Portal
It is a live broadcast gift that can increase popularity. You can accumulate a lot of popularity in the short video. Of course, you may also come for the red envelope. But as long as you are good enough, there will be many high-level audiences willing to stop for you.
The above is about the sharing of live broadcast skills and novice live broadcast operations. But now that more and more people are joining the track of Douyin live broadcast, it is not enough to just do the above points. If you want to stand out in Douyin live broadcast and get the bonus, you still have to think of other ways; want You can scan the QR code and add VX (dou123k) to learn more about the popular demand and business related to the popular on the Douyin short video and the popular on the live broadcast room.