What is Douyin Live Streaming Guild? How to join Douyin Guild?
What is Douyin Live Streaming Guild?
With the rise of webcasting, the guild, the organizing team responsible for livestreaming, has also entered the public eye. Maybe many people don't understand the role of the guild. In fact, the relationship between the anchor and the guild is very simple, just like the traditional cooperative relationship between stars and brokerage companies.
The platform saves operating costs by supporting the guild to manage the recruitment of anchors, and the guild draws a share through the training, packaging, and operation of the anchors to achieve mutual benefit and win-win cooperation among the guild, platform, and anchors. The more anchors the guild signs, the more income will be shared. At the same time, the unique attributes of the guild, such as packaging, publicity, signing negotiations, and attracting fans, can also allow the anchor to earn much more than himself alone, so the anchor is more willing to join the guild to keep warm and realize the reality with the guild. Both parties win.
Specifically, the rights and interests that the Douyin Live Broadcasting Association can obtain include:
1. The anchor can enjoy a higher dividend ratio than individual anchors by joining the live broadcast guild , so the anchor will be more inclined to sign a contract with the guild, and the guild's income will also increase accordingly.
2. The anchors under the guild can obtain referral positions, live broadcast squares and other traffic support rights , and have benefits such as live streaming, short video push streaming, and referral positions in live squares, and use the accurate recommendations of massive users to efficiently acquire high-quality fans.
3. The exclusive background can follow the broadcast in real time and conduct data analysis, helping the organization to refine its operation and assist the anchor to maintain the fan relationship.
4. Exclusive 1V1 operation matchmaking for high-quality institutions, online Q&A.
5. The Douyin Guild has just settled in for a one-month assessment period. After completing the basic broadcasting time and valid days, you can get a fixed share ratio.
Currently Douyin guilds have four levels: S, A, B, and C:
C-level, new guild, no resources
Grade B, slightly better than Grade C, with only a handful of resource slots
A-level, reaching A-level guilds is the level of guilds that can develop normally
S-level, the head guild, has a huge amount of resources to provide and cultivate, and at the same time, the competition between guilds is also quite fierce.
The rights and interests are good and the hierarchy is clear, but it is not easy to enter the Douyin Association, because if you want to enter the Douyin Association, you need to meet the following requirements:
1. Must have a business license and relevant company qualifications (network technology company, cultural media company, etc.)
2. Must be able to issue special value-added tax invoices for services (including but not limited to cultural service fees, brokerage agency service fees, design service fees-live broadcast planning service fees, modern technology service fees, etc.)
3. Possess rich experience in live broadcast business operations, professional operational capabilities, and high-quality anchors and content resources
4. Priority is given to those who have outstanding performance in the external station. The specific requirements are that the monthly business turnover is greater than 1 million yuan , and the number of external station anchors is greater than 50 .
Generally speaking, the success rate of applying to join the Douyin Guild is not high . Just preparing the materials alone will stump many people. Even old Douyin players may not be able to pass the application. The first audit is also very time-consuming and labor-intensive. Therefore, it is recommended that enterprises consult professional agencies and entrust , which can avoid many detours.