On July 18, 13 departments including the Ministry of Commerce jointly issued the "Notice on Several Measures to Promote Home Consumption" (hereinafter referred to as the "Notice"). Artificial intelligence and other technologies, focusing on accelerating the research and development of home products such as smart home appliances, smart security, smart lighting, smart sleep, smart health care, and smart audio-visual entertainment. Promote the interconnection of smart home devices, establish a sound standard system, and promote the development of single-product intelligence to whole-house intelligence.
For the smart home market, this is undoubtedly a "boosting shot". At the same time, the demand for smart home products continues to grow. In February 2023, there will be 265 million smart home-related app users, a year-on-year increase of 29.2%. At the same time, according to Accenture data, the part that consumers are most looking forward to for the implementation of artificial intelligence is the smart home field, and its proportion is as high as 55%. Under the dual benefits of policies and consumer intentions, the imagination of the smart home market is steadily expanding.
However, not every entrant can get a winning number plate. Problems such as high technical cost, serious homogeneity, and inability to communicate between different ecologies lie in front of many smart home brands. Cooperating with Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer platform, to create more differentiated, scenario-based and cost-effective products and solutions, which has become the "favorite" of many smart home brands.
At the beginning of its establishment, Tuya Smart took smart home as one of its major layout areas. So far, Tuya has built smart home solutions covering multiple categories and scenarios, which can empower customers in all aspects from the production end, platform services, and market channels, and create a "people-oriented" smart and green home experience for consumers. , promote the smart upgrade of the home furnishing industry, and release greater consumption potential in the field of smart home furnishing.
The fundamentals of smart home development: Tuya with an open and neutral ecology
Create a new experience of non-perceived and immersive home interconnection
The "Notice" mentioned that it is necessary to promote the interconnection of smart home devices, establish a sound standard system, and promote the development of single-product intelligence to whole-house intelligence.
It is not difficult to see that interconnection is a major prerequisite for realizing the whole house intelligence, but the problems that need to be solved behind it are very complicated. It involves the linkage of different brands and categories of products in the home scene, the connection of different communication protocols, and the long period and high cost of intelligent implementation of traditional hardware products. If a traditional enterprise wants to create an Internet-connected home environment for consumers by going it alone, it needs to pay a high time cost and economic cost behind it.
To this end, Tuya Smart has built an IoT developer platform that can quickly launch smart home products based on its continuous deep cultivation in the field of IoT applications. As of the second quarter of this year, the Tuya IoT developer platform has registered more than 782,000 developers, empowering nearly 2,700 smart product categories. Whether it is a brand manufacturer, a distributor, an agent or other customers, they can find the products they need from Tuya's huge smart home hardware ecosystem, and rely on Tuya's complete solutions to create branded smart home devices that meet market demand.
In terms of connection capabilities, Tuya Smart not only supports multiple communication protocols such as Bluetooth, Wi-Fi, Zigbee, Thread, Sub-1GHz, NFC, UWB, etc., but also empowers customers to bring consumers high transmission rate, fast response and stable operation. Smart home seamless experience; also launched a full-stack solution that supports Matter, realizing four main categories of electrician, lighting, gateway, and sensor in product categories, and more than 100 official certifications of the connection standard alliance, supporting customers to rely on Tuya for development The developer platform quickly builds branded Matter devices and realizes interconnection with mainstream ecosystems such as Amazon, Google, Apple, and Samsung SmartThings. At the same time, customers can rely on the Tuya developer platform to create brand-specific apps and small programs, so that users can enjoy more convenient management and control of smart homes and home appliances.
These capabilities mean that customers rely on the Tuya IoT developer platform to create products of different brands and categories, not only can achieve fast and convenient linkage, but also realize multi-ecological collaboration. For example, TVs of brand A, speakers of brand B, and sweeping robots of brand C can all be managed and controlled through terminals such as a brand App or small program, truly empowering customers to realize the seamless full-scale "thinking of what users think" house intelligent interactive experience.
It is worth mentioning that Tuya has always been in the forefront of the industry with insight into the cutting-edge trends of the market. "Promoting the development of single product intelligence to whole house intelligence" emphasized in the "Notice", Tuya has achieved innovative breakthroughs "from single product to whole house" and "from whole house to community". Relying on the Tuya whole house & real estate solution platform, customers in property and real estate industries can create practical solutions according to their own needs through the modular construction method of integrating software and hardware. For example, in the cold winter, there is no central heating in the south. Industrial customers can choose modules such as vehicle management, energy management, and HVAC management to combine into exclusive solutions. In this way, when the residents drive back to the garage, the garage gate will be opened simultaneously. The warm air in the residents' homes is preheated to create an immersive and intimate life experience for the residents.
Smart home research and development password: Tuya empowers customers to break through limitations
Achieve brand strength with differentiated products
The "Notice" also mentioned that it is necessary to give full play to the role of big data on consumer platforms and support enterprises to carry out reverse customization, personalized design and flexible production of household products. Guide enterprises to improve the quality and level of household consumption supply, and provide more high-quality, personalized and customized household products.
In other words, brand manufacturers need to continuously develop and launch personalized smart home products that better meet consumer needs. However, in the past, the cost and time for brand manufacturers to develop smart products was high and it was difficult to focus on personalized development. With the release of Tuya PaaS2.0, there is a better solution to meet individualized and differentiated development needs.
Tuya's PaaS2.0 consists of "one platform + four major development services". Among them, "one platform" is the developer platform, which carries the four major development services of TuyaOS, Tuya IoT Core, Tuya App SDK, and Tuya Mini App. Based on PaaS2.0 development, customers can enjoy richer hardware solutions, open tools and API-first architecture.
Among them, TuyaOS is a distributed cross-platform operating system for full connection and all scenarios, which can effectively solve problems such as poor development experience, long cycle, and technology fragmentation, so that customers can focus more on product innovation and personalized function creation; Tuya IoT Core helps customers realize independent controllability of data and differentiated functions; Tuya App SDK supports customers to flexibly develop various smart home and vertical industry Apps on demand to achieve differentiation in style, function and business model; Tuya Mini App provides rich The application development framework, components and API help develop applications comparable to the native App experience, and realize the perfect interaction between the client and smart home products.
Today, in the expansion of the upstream and downstream industrial chains, Tuya Smart has begun to empower manufacturers from the production side, connecting brands, OEM manufacturers, retailers and other customers' intelligent needs, and based on the Tuya developer platform, the IoT Smart App can be completed in one minute Software interface development; mass production of smart devices will be achieved within 15 days, which further implements the "Notice" mentioned, to speed up the research and development of smart home appliances, smart security, smart lighting and other household products.
Under the empowerment of Tuya, customers no longer need to worry about the long development process and technology fragmentation, and will better focus on the product needs of consumers. Customers can choose the hardware product category they need from the rich smart home scene solutions created by Tuya, such as lighting, security, environment, entertainment, health, etc., equipped with personalized App functions, to create more comfortable, green and safe for consumers. , a convenient living environment, and promote the smart home industry to enter the fast track of healthy development.
Smart home "for everyone": Tuya helps customers use product matrix
Realize full scene coverage of multiple age groups
As we all know, the other side of the living environment moving from "single product intelligence" to "whole house intelligence" is from "house" as the center to "people" as the center. People-oriented is the general trend of future smart home development. The key to realizing "people-oriented" not only requires brand manufacturers to have insight into consumer market trends, but also to be able to create differentiated products to meet the needs of all parties.
In this context, smart homes need to meet the scene needs of different age groups, such as security needs, health needs, elderly care needs, sports needs, and so on. The smart home solutions created by Tuya cover a variety of scenarios, and can work with customers to provide practical solutions for users of different ages, ensuring that users enjoy a smarter, safer and more convenient home life experience.
First of all, in terms of smart scene planning, Tuya has created smart lighting, smart security, smart sleep, smart sports and other solutions that can meet the needs of users in various smart scenes of "clothing-food-housing-travel".
Secondly, Tuya has also launched differentiated smart home solutions for user groups of different age groups targeted at customers. For example, for children, Tuya Smart meets the intelligent needs of children in learning, sports and other scenarios by empowering learning desk and chair sets, scooters, sports equipment, and smart sensing solutions, and protects children more scientifically. health and safety of
For young and middle-aged groups, based on its core IoT development strength, Tuya has created smart health product solutions for the full exercise cycle, such as smart skipping ropes, smart hula hoop products, and smart body fat scales, which are widely applicable to children and young and middle-aged people. The application can improve the user's sports experience in an all-round way, and realize the efficiency and convenience of sports and health.
It is worth noting that as the population aging trend accelerates, it is particularly important to meet the needs of the elderly in smart scenarios. In the "Notice" released this time, it is particularly emphasized to improve the aging level of the home and support the installation of video care for the elderly . System, equipped with home health monitoring equipment such as oximeter, blood pressure meter, blood glucose meter, etc. Tuya Smart is aimed at the elderly, and has specially launched smart health care and wearable device solutions. For example, when the elderly are alone at home, the fall detection sensor empowered by Tuya can use millimeter wave sensing to detect the human body movement posture in the bathroom, bedroom, toilet, etc. to judge the state of the fall, and give graded alarms according to the severity. Emergency agencies, etc. quickly intervene. In addition, the smart finder, smart medicine box, massage chair and other products empowered by Tuya can also create a more comfortable, healthy and safe aging-friendly smart home life for the elderly in a more efficient and intuitive way.
Future trend of smart home: Tuya empowers customers
Starting from household energy management, leading the green smart wind
The "Notice" also emphasizes that it is necessary to support home furnishing companies to carry out green manufacturing, encourage qualified regions to introduce targeted policies and measures for green manufacturing demonstration enterprises, and promote enterprises to increase research and development of green home furnishing products. At the same time, support residents to replace or purchase new green smart home products.
In fact, Tuya has been deeply involved in the field of green intelligence for many years. In view of the large variety of smart home products and the difficulty of grasping their power consumption, the energy-saving management of high-energy-consuming household appliances such as air conditioners, and the three major scenarios of peak-shifting power consumption, Tuya actively explored and launched smart energy management solutions to empower customers , to open a "1+1>2" smart + energy-saving new life mode for the family.
Based on Tuya's smart energy solutions, customers can achieve "energy saving and cost reduction" for household electricity consumption. Customers can upload Tuya-enabled electricity metering products, such as metering sockets, switches, circuit breakers, etc. to the cloud, and build a whole-house smart home appliance network to help families accurately count the electricity consumption of appliances. In addition, the energy-saving and low-carbon applet launched by Tuya has embedded energy-saving strategies, which can help customers and allow home users to more intuitively grasp the power consumption of high-energy-consuming appliances such as air conditioners. Users can also join the "Peak Shaving and Valley Filling Plan" to greatly reduce electricity bills by taking advantage of peak-shifting power consumption, or join the "Energy Saving Plan" to share bills and attract More people join the ranks of building "energy-saving smart home".
At the same time, Tuya has also launched a household photovoltaic energy storage solution, which can not only manage the electricity consumption and energy consumption of traditional household appliances, but also visualize the entire energy data of solar power generation, storage, distribution, electricity consumption, and electric vehicle charging in real time. , to display the data of electric energy generated, consumed, stored and saved by households every day, and optimize energy usage strategies based on the data analysis results, and cooperate with household storage channel providers and other customers to help households achieve efficient management of household energy.
Work with global customers
Promote the widespread application of smart homes and build a virtuous development cycle
The ever-changing demand of the consumer market has put forward higher requirements for the development of the smart home industry, which will promote the development of smart home equipment products in the direction of lower consumption, more humanization, and lower cost of use. Based on its deep market accumulation and experience accumulation, Tuya Smart always has insight into the pain points in all aspects of IoT scenarios and applications, and explores the key to solving problems, and continues to empower customers to jointly promote the convenient and efficient realization of green and intelligent transformation in various industries.
It is reported that Tuya has reached cooperation with many well-known companies such as Philips, ABB, Haier, Midea, etc., and has launched a variety of differentiated intelligent solutions to enhance product market competitiveness and brand influence in various industries.
The frequent support of favorable policies undoubtedly provides a clearer and broader market development guideline for the smart home industry. Next, the smart home industry may enter another round of growth cycle, and Tuya Smart will continue to join hands with global customers to build a green, efficient and convenient smart home ecosystem.