According to the data given by the analysis agency, the domestic TV box sales in the first half of this year fell below one million to 929,000 units, a year-on-year decline of 29%, and the enjoyment dropped by 32%, showing that no one bought TV boxes even if the price was greatly reduced. , causing consumers to stay away from TV is that the charges are too outrageous.
1. Fees for everything
Today's smart TVs are actually not smart. They are more likely to be born to carry more advertisements. Consumers turn on the TV to watch advertisements, and turn off the TV to watch advertisements. Anyway, it's just the insertion of advertisements every now and then, which annoys consumers.
If consumers don’t want to watch advertisements, they have to keep paying, and they have to pay for membership of TV companies. TV companies are free of start-up ads and shutdown ads; but they have to pay video companies to avoid TV show ads. Buy a membership, but this is still inevitable from the advertisements in the middle of the TV series.
In addition to the need to pay to avoid watching advertisements, Internet companies have now introduced advanced on-demand and multiple charging models. In short, consumers pay and think that they can avoid all kinds of troubles watching advertisements. The elites of various companies are smart, and the charges are still going on.
With so many members, they not only have to pay TV companies, but also Internet companies, and there are many Internet companies. Under such circumstances, consumers may pay more than 1,000 yuan a year after buying a TV. , far more than the original 360 yuan to watch cable TV.
What is particularly annoying is that there are various charging traps in smart TVs. Even young people can’t understand these traps, and children and the elderly are more likely to be caught. Therefore, in order to avoid troubles, consumers are now buying less TVs. , TV sales have plummeted; similar to smart TVs, smart TV boxes seem to be born for charging, and when connected to the TV box, various fees will follow, so smart TV boxes have also followed in the footsteps of TVs.
2. Consumers away from TV choose other ways of entertainment
With the decline of the TV industry, the short videos that are emerging today are taking up a lot of consumers' time. Analysis data shows that short videos take up consumers' time at an extremely fast rate, and are rapidly changing the Internet landscape. One of the important reasons for the rise of short videos One is that it offers a lot of free content.
Short video companies pay for content such as videos and music that consumers like to watch, so that consumers can easily obtain these contents from short video platforms. Consumer support.
In contrast, many original platforms such as long video and music now charge fees, and even the content that consumers have paid for will become invalid after a period of time, such as two days, which further dissatisfies consumers and turns to short-term Video platforms, the number of users of short video platforms has skyrocketed, and several well-known short video platforms in China have hundreds of millions of users at every turn, which shows that consumers favor short video platforms.
Changes in the industry are accelerating the decline of the TV industry. During the 618 period this year, the price of some TVs was even as low as 200 yuan, and no one cares about it. Accelerating the decline, it will be difficult to cut users as leeks for a long time. TV should return to its essence, so that consumers can really enjoy the fun of TV, instead of doing everything to make money.
In fact, this is also true for the mobile phone industry. Due to the increasing number of mobile phone advertisements, and even the advertisements have penetrated into consumers' bank text messages, consumers have doubts about domestic mobile phones, and the sales of domestic mobile phones have continued to decline for several years. The sales volume of mobile phones in the domestic market has fallen below 300 million units. In contrast, the sales volume of mobile phones in the domestic market reached a record of 470 million units in 2016.
After all, consumers will be rational when facing their wallets. They will be bored with all kinds of random charges. When they cannot say no to random charges, they can only vote with their feet, which will lead to the decline of the industry. Smart TVs, only Products such as TV boxes are worth thinking about in various industries.