Article directory
1. Public account positioning
(1) Functional positioning
(2) Brand value, product service value
for example:
(3) Competitor analysis
2. User portrait
(1) User portrait
Steps to build a user profile:
1. Divide user groups
2. Build a label framework
3. Verify tags
4. Judgment weight
For example: clothing public account user label
(2) Pain point analysis
Divide users into different groups:
User portrait case:
What needs (pain points) of users does Midnight Hair meet?
3. Content Planning
(1) Official account settings
(2) Content presentation
How did the late night hairpin meet the needs of users? (Content design)
The idea of increasing fans of the public account:
4. Data Analysis Tools
(1) User analysis
new media data sources
(2) Third-party data analysis tools
1. New list newrank.cn
2. Qingbo big data gsdata.cn
3. Watermelon data http://data.xiguaji.com/
4. Weiweibao: https://data.wxb.com/rank
5. Lingku: https://www.kolrank.com/
6. Platform data
- Baidu Index index.baidu.com
- Micro Public Opinion https://www.yqt365.com/
- Micro Hotspot http://www.wrd.cn/login.shtml
- Micro Index https://data.weibo.com/
WeChat operation planning table:
