1. Fundamentals of project stakeholder management
Project stakeholder management refers to the process of identifying the needs, hopes and expectations of project stakeholders, and meeting their needs and solving their problems through communication management.
Every project has stakeholders who are positively or negatively affected by the project, or exert positive or negative influence on the project. Project stakeholders are not only project managers and executive teams, but also many other organizations, such as customers (Party A), project sponsors, public media, and even the family members of project members may become project stakeholders. In general, any organization or individual that has a direct or indirect relationship with the project is a project stakeholder .
Stakeholders have limited or significant influence. The project manager correctly identifies and manages project stakeholders correctly. The quality of stakeholder management directly determines the success or failure of the project. Because the success of the project is inseparable from the participation and support of stakeholders, the ultimate goal of the project is to satisfy the interests of stakeholders.
Project stakeholders should be involved in the project throughout the life cycle of the project, which requires the project manager to mobilize the enthusiasm of stakeholders in various ways. Good stakeholder management results in