The third issue of "Entrepreneurship University" --- Dialogue with Jiang Zhiqiang, founder and CEO of Gululu
If the online time of a child's smart water cup exceeds the time the child spends on the iPAD, will its commercial potential have more room for imagination?
That’s right, Gululu, a smart interactive water cup priced at $129, has been sold out in various countries around the world. Jiang Zhiqiang, the founder and CEO of Gululu, visited the Shanghai Yunqi Conference and Alibaba Innovation and Entrepreneurship Forum in June, and shared " The story of "A Water Cup" and "Tao Fu Comes True".
A "veteran" with a "childish innocence"
The 46-year-old Jiang Zhiqiang still looks like a young man, with a big back and well-dressed fashion. Arrive early before the meeting to check the ppt playback of the speech. Before deciding to start a business two years ago, he had been working in the Internet industry for nearly 20 years, successively serving as Vice President of Marketing at NetEase, Vice President of Alibaba Group, and Chief Marketing Officer of Renren, and participated in the listing of Renren on the New York Stock Exchange. It is such a "successful" "veteran" who chose to shed all his gorgeous feathers at the age of 44 and become an ordinary entrepreneur from a cup.
Jiang Zhiqiang's courage and determination are obvious, and this "cup" named Gululu is also very promising. The initial start-up capital of nearly two million US dollars is all from the founding team's own funds, and then the angel round: Former Xiaomi Technology CFO Yu Mingduo and former Renren CFO Huang Hui have become Gululu's "angels", Li Qianling (former CEO of WPP Group China) invested by Withinlink Beixi, and Hu Shengzhong (former Hollywood director and gold-winning special effects expert) from Duobaoshu Film Technology. In early 2017, Gululu received a multi-million-dollar Pre-A round of investment from a fund company established by former Alibaba Group CEO Lu Zhaoxi.
a "water cup"
In fact, if you have used Gululu, you will find it difficult to describe it as a "water glass", as if it is a living and multi-intelligent companion. Because after entering the child's age, weight and other information in the water cup APP, Gululu will automatically calculate the scientific drinking water goal.
它内部含有多种传感器，可以测孩子的饮水量和时间；它具备“触摸”感，小朋友可以跟宠物“玩耍”；它引导孩子必须准时喝水，这样水杯上的“小宠物”才能进化，如果喝水不够或者忘记喝水，宠物就会“悲伤”，得不到高分；它还能交友，如果是两个Gululu水杯在一起“碰一碰”，就能立刻加入对方的宠物，成为“好友”，继而比拼分数——好友之间的宠物还可以比拼成长速度，当然这要看哪个宠物的主人表现得最好。
此外它还可以无线充电、防撞等功能，据说装满水从0.9米的高度自然坠落到大理石板会毫发无损……当然，它还有一个必须的、重要的功能，就是通过wifi将孩子的喝水情况“报告”给他的父母。
一个儿童世界
如果说微信连接的是成年人、QQ是青少年的社交工具，那么必须说，Gululu可能会成为一个孩子从幼儿园起就开始用的社交产品。
据悉，Gululu的下一代产品不排除有通信功能。全球有好几个电信运营商在Gululu众筹期间就已经主动找上江志强——台湾的FarEastone与香港的HK Telecom已经合作起来，日本的SoftBank、法国的Orange Telecom、澳大利亚的 Brightstar与KDD 也在谈比较深入的合作——这样的功能在儿童智能手表上早有先例。
当Gululu遇上“淘富成真”
视频中，江志强透露他是2015年接触到的“淘富成真”项目，成为第四十一期学员。期间江志强对接到的资源是他无法预估的，比如阿里巴巴的电商赋能、富 士康的硬件生产能力等等。那么“淘富成真”到底是个怎样的项目呢？
由富 士康与阿里巴巴联手打造的淘富成真，是一个硬件创新一站式赋能平台，利用双方在技术、制造等多领域的优势，整合创业者创业所需的全链路资源与服务，扶持、帮助草根创新企业。像这样整合了多家供应链的平台，非常稀缺。
硬件创业者对产业态势的了解程度，往往决定着企业的事业和布局。不少创业者的长项突出但是短板也很明显，很难面面俱到。比如，有些创业者花着一流的成本，用着二流芯片；由于信息不对称，找不到合适的传感器；有原型但无法量产；有销路但无启动资金等等问题。
因此，淘富成真平台就是要用利用阿里巴巴、富士 康以及各种资源为硬件创业者解决难题，具体提供以下六大服务：
智能。依托阿里科技能力、阿里云等提供芯片、传感器、IOT套件、SDS等。
硬件。依托富士 康等伙伴，解决打样、检测、生产制造难题，实现高精尖量产；
产品。依托洛客众创、硬功馆等平台，提供工业设计、产品方案、供应链解决方案，实现0到1原型生产。
商品。依托阿里电商能力，通过淘宝众筹、阿里智能、淘富成真官网等平台，帮商品找销路，实现从产品到商品再到爆品的转变。
融资。精准推送相关行业、阶段的投资机构。
空间。通过云栖小镇等场地，实现产业聚集，提供场地与政策支持。
如何加入“淘富成真”
任何硬件创业项目都可以与淘富成真平台对接，并无任何费用。但淘富成真看重的是创业者一定要用匠人精神，踏踏实实做产品。淘富成真会基于自身资源帮助他们，特别是在抬头看方向和市场销售引入方面，Gululu智能“水杯”无疑是最好的案例之一。（点击“阅读原文”加入“淘富成真”）
