How important is color in logo design

Lighter shades are more effective in color schemes because they convey a stronger message. But at the same time, too bright colors should be avoided as much as possible, too high saturation will give people a dazzling feeling. Logos are not a stage for the use of contrasting colors. The importance of tone in logo design! Special attention is paid to logo design companies .
　　Neutral color schemes are more elegant, but they can also easily bore users. If such a color scheme is applied to the brand color scheme, it is easy to be gradually ignored by users in the long-term contact. Important information should be bold and clear in color to attract attention.
　　Long story short, color is the key to success. Color matching affects logo design and even the success or failure of subsequent product designs.
　　Be discreet - simple and straightforward designs are more acceptable. If you can't make sure the bold shape and shimmery sheen is a sensible design, keep it simple, neat and clean.
　　If you are going for a full branding design, then make sure you have a professional typography designer on your design team. If you are alone, be sure to learn as much as you can about typography.
　　Do a lot of research on your target market - if you know enough, you will gradually understand which fonts are the most used in the field, which are the best, and when they are suitable. Start your research with magazines and posters, which are great learning objects.
　　This article is more about providing you with some tips and pointing the direction of the design. What can really lead you to success is your creativity and your skillful coping with clients. The secret to it all is balance - bold and careful, creative and precise. It's not easy, but that's the "soul" of art and design.
　　A perfect logo should contain the various elements and characteristics of the brand, while keeping it simple and precise. Only skilled enough operation can make the design simple and consistent. There are three words that can sum up the characteristics of this designer: 3Ps - Efficiency, Patience, Precision (Productivity, Patience, Precision).
　　Unfortunately, there is no one-size-fits-all design rule for how to design a memorable logo, and no particularly effective advice. This simply depends on the quality, creativity and craftsmanship of the designers themselves. Of course, we can say that serifs may be better than sans-serifs in certain situations, etc., etc., but what really determines success or failure is the communication between you and the client, which is a matter of taste and experience.
　　Nothing is truly timeless, including what we call "timeless" good design, it's more about being remembered for a longer period of time.
　　The more effort you put into your logo design, the more likely users will remember it. You need to design a precise and minimal look for the logo, and then enrich it with its extension - how it will look when it appears on pens, envelopes, notebooks, T-shirts, documents.
　　When you have an idea in your head, make sure that the idea is consistent and unified with the characteristics of the brand and the needs of the customer. Also, make sure that this line of thinking is flexible and fits with your idea.
　　Creativity is limitless, don't be stingy with trying new ideas and bursts of creativity, and be willing to think outside the box. Courage is the most powerful tool you have.
　　Behind every successful designer is a unique set of ideas and procedures. But don't worry, this is not something mysterious and complicated, and many times you don't even need to understand the "scientific principles" in it. For you, it may just be your own set of ideas formed by the influence of different colors on your heart. The different elements form an easily identifiable and decision-making system in your mind.
　　Color, graphics and structure will involve a series of psychological changes. As designers, we should understand what kind of color and image will arouse people’s emotions and feelings. These rules are how you gain users’ trust and inspire them to choose products. route of.
　　Therefore, these choices are not accidental, and careful design can create practical results. That's why you need to learn from design experts who can precisely control every element, understand every type of user, and direct their target customers to specific brands with precise design.