How to Design a Good Logo

LOGO should have a representative meaning, and a good LOGO should have colors that can express the characteristics of the company. Font selection and design are also a very large part in the design and production of LOGO, whether it is a LOGO with characters as the main shape, Or a LOGO whose font is auxiliary graphics.

　　1．The LOGO should have a representative meaning. I don’t need to talk too much about the classic aspects of the Bank of

　　China ’s LOGO. Let’s take a look at the meaning it contains:

　　(1) First of all, since it is Bank of China, the middle of its graphic part is actually It is a Chinese character for "Zhong";

　　(2) Secondly, the shape of the outer circle and the square represents the ancient coins of China, expressing the characteristics of the bank;

　　(3) Thirdly, the round appearance refers to the face of the Bank of China. Global, focus on the world.

　　2. The color of LOGO

　　A good LOGO should have colors that can express the characteristics of the

　　company. The LOGOs of two famous companies in the United States are both LOGOs based on a large number of letters, but they give the viewer a completely different feeling. This kind of feeling, the use of color plays a very important role

　　Microsoft , heavy color, to convey to the user is calm/depth/professional rigor and other information. Coca-Cola, bright colors with lively and flowing fonts, the feeling of youth/vigor is vivid on the paper.

　　In an era where color plays an increasingly important role, a large number of high-quality LOGOs with rich and gorgeous colors have emerged today. A well-coordinated combination of multiple colors can give viewers a stronger thinking memory and visual memory. However, if you don't have a certain ability to control color, it will only make the picture look messy and irritable

　　. 3. Font selection for LOGO

　　Font selection and design are also a very large part of LOGO design and production. Whether it is a LOGO with words as the main shape or a LOGO with fonts as auxiliary graphics, fonts occupy a very important position in the entire LOGO design company. Importantly, let’s first take a look at the performance of fonts in plain text LOGO: 　　Microsoft

’s bold boldface gives the viewer a feeling of maturity, stability, and rigor. With the clear company name and a little font deformation and design, it is a calm and elegant atmosphere.

The temperament of the sense of security is revealed.

　　Coca-Cola is

　　elegant , round, active, beating, and cleverly interspersed. These elements of font design make the Coca-Cola LOGO eye-catching and reflect the product features and other functions.

　　4. The integrity

　　of LOGO is the most important The basic integrity must be guaranteed, it should not be too scattered visually, and there should be connections between each other, giving the viewer a sense of unity and unity, and not easily disturbed by other elements.

　　In terms of graphics, it is completely within the scope of a standard square, and it is impossible to disperse if you want

　　. The shapes of the letters are similar and neatly arranged to enhance the overall sense

　　of stability; 5. LOGO application

　　LOGO should be easy to apply, so as to be easier to spread. Therefore, in order to better apply LOGO in various fields, ink drafts and white drafts are essential. Even if your LOGO has a strong three-dimensional effect or color changes, it must be taken into account. Monochromatic conversion and application aspects.