How logo design can add added value

Nowadays, in the era of brand concept, logo and logo design play an important role in corporate companies. Logo is not only the communication of corporate brand, but also the communication of corporate culture and corporate philosophy. Therefore, corporate logo design is very important. Excellent company logo design can improve sales force, expand brand effect, and increase the added value of goods. What characteristics should a logo design company pay attention to ?
　　The power has transformed　　
   　from a decent, honest and strong image to an innovative, challenging and active modern company. The symbol of sophistication can no longer be the symbol of company management. How to express the modern demands on the symbol now requires strength and dynamism.

　　Suggestion Clarify the aspirational suggestions that

　　the company seeks, and then convert them into easy-to-understand graphics, and use the most suitable subject matter as the embodiment of creativity, which ultimately constitutes the company's unique value and culture.

　　Internationality

　　This refers to the starting point of the hometown, rather than the view of Europe, America and Japan as the appeal, so that people can feel the company or brand of our country at a glance, and gradually form a favorable image. In short, it takes the local civilization as the "meaning" and uses Western aesthetics as the "shape" to embody the composition, so as to usher in internationalization.

　　A good logo design should also have the following characteristics:

　　1. Good-looking (reasonable composition and beautiful colors)

　　The logo is first used to be seen by others. A good logo must look good first. This standard is based on the average aesthetics of the target audience (consumers, recipients of information).

　　2. Concise (concise and generous, eye-catching and easy to remember)

　　The simplicity of the logo is to make it easy for people to remember and easy to use.

　　3. Meaningful (meaning profound, resonating)

　　Meaningful, that is, a sign must have a certain meaning and statement. If it is said that all the above are the shell (exterior) of the logo, then the meaning is the soul (inner) of the logo. A thing without a soul is lifeless. Similarly, a sign without meaning is like dead wood. No matter how beautiful it is, it is just a beautiful vase.

　　4. Unique (unique, representative, and recognizable)

　　signs, also known as "logos", indicate their most important function - identification.

　　5. Easy to use (practical communication produces brand value)

　　The logo is to be shown to the public, because the final performance effect is what people really recognize. Even if it performs well on the renderings, if it is not ideal in actual use, it can only be regarded as a sign of failure.

　　6. With industry characteristics (typicality, directionality)

　　For those companies, institutions or departments that specialize in an industry, a good logo is to let people know that they belong to that industry as soon as they see the logo. To do this is not an easy task.


　　An excellent logo design must follow the following principles:

　　1. Concise

　　2. Display well in both black and white backgrounds

　　3. Display well in small size

　　4. Display well in many situations (such as on product packaging, Advertising, etc.)

　　5. Usually include the company's name

　　6. As the company's marketing and brand management, it can fully demonstrate the company's communication intentions.

　　The above is an introduction to the characteristics that need to be paid attention to in company logo design. A good logo design should be simple rather than complicated, otherwise it will reduce the recognition and readability of the logo.