As the voice of the applet fades away, the APP shows its irreplaceable status with facts, and in this fierce market, the life and death that is happening every day stimulates the desire of the majority of APP developers to survive. In the face of the increasingly strict market screening and the gradual improvement of user requirements, the hurdle in front of the mobile market has been continuously raised. If you want to cross it smoothly, developers have gradually begun to think rationally. Among them, there are two points that can be lived. key factor down.
No sentimentality, no abuse
This is an era of no shortage of content, and it is precisely the era of lack of content. If in the early stage of market formation, when users are ignorant, even thin content can attract some people's onlookers. This is a process of starting from nothing, which itself has curiosity. With the cleaning of the market and the heightened interests of users themselves, many shoddy content has been gradually eliminated, and the way out for this type of APP has begun to be infinitely compressed. In order to survive, many manufacturers have begun to play with feelings. This is a very wonderful thing, often without the need for a long discussion, just a picture, a slogan, and a reappearance of a previous behavior may cause an explosion.Up to now, these things appear too frequently, and the numbness has repeatedly improved the content and feelings itself. Without a deep foundation, it is difficult to make the so-called content pay for the user. Then, it would be even more difficult to blindly seek the prominence of the explosive point. It can be said that for ordinary developers, flooding content has almost become a dead end. After all, it is only the small group of leaders who can fool users. Let's not play this difficult routine.
APP testing has gradually become a rigid need
Looking back on quality, it is not difficult to see that this is a sign that the market is gradually maturing and returning to its essence. Compared with the chaos and impetuousness of the market at the beginning, the current developers are obviously a lot more rational and calm.First of all, we understand that in this era, the quality of the application is directly linked to the brand image, and the brand image is an important indicator for users to select products. In the era of large-scale production of APPs, it is not surprising that applications have mutual shadows, so when making choices, users are often more likely to focus on word of mouth and initial experience.
And mass is a confinement spell, you can't break free of it, but you may be stretched tighter and tighter by it, and you may eventually die. For the user's initial experience, in addition to the first sense, the most important thing is the quality issue. As far as my own experience is concerned, if it crashes every time and the black screen is frequently stuck, then this APP cannot survive on my mobile phone. one day.
From the perspective of long-term use, each iteration of the APP will bury more or less hidden dangers for it. If the potential problems cannot be tested in time, the user will still leave after the patience is exhausted. At this time, the voice of the user's negative comments will definitely be mixed with the departure. Don't believe that bad things will spread thousands of miles. A good brand image needs to be built over time, and it only takes a moment to destroy.
Because of this, APP testing has gradually begun to be paid attention to by many manufacturers. APP testing itself is a technical activity, and it is difficult for ordinary development teams to support its large consumption. Testing is just a step to ensure the quality of the app, improve the user experience, and avoid user loss after going online, but testing is a systematic and complex project. , In order to ensure the quality of the app after it goes online, and at the same time minimize the cost, APP companies cannot ignore the testing link, and in this era, we have to say: APP testing has indeed gradually become a rigid need for the majority of enterprises.
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