How small programs impact the mobile app market

Impact on entrepreneurial choices In the

past , when people started an Internet business, they wanted to build a website; when they started a mobile Internet business, they wanted to build an app; when they started a business a few years ago, they wanted to do self-media. In the next period of time, there will be more people making small programs and fewer people making apps. This is bound to be a new trend for entrepreneurship in the future.

Impact on talent structure The

emergence of apps has triggered a large number of Android and IOS developers' learning boom, the emergence of we-media has driven a large number of media people to start their own businesses, and the emergence of WeChat mini-programs will inevitably lead to the learning of front-end HTML5 upsurge.

Impact

on era of apps, the cost of promotion and distribution accounts for a large part of the operating costs of apps. With the launch of mini programs, the app market is no longer the only distribution channel, and WeChat distribution is bound to become the next distribution boom.

The dominance of applets and apps depends on the user’s acceptance.

For users, they don’t care whether they are using applets or apps. They care more about which method is easier to operate and which application method is more difficult. Occupy the phone memory, which applications are more willing to open in WeChat, and which applications are more willing to open on the mobile phone desktop.

These require participants to consider which functions are more suitable for innovation in Mini Programs from the perspective of products, and which functions need to be realized through the App. Even developers need to invest more in applet and app testing to ensure user experience.

From another perspective, the degree of optimization of the Mini Program by the WeChat team determines whether the Mini Program can be comparable to the App in the future. If the Mini Program finally defined by the WeChat team meets the psychological expectations of users and solves many shortcomings of the App, Make the majority of users more willing to use small programs instead of using apps, so as to win the reputation of users, then the road to the replacement of small programs will not be too far away.

Therefore, whether the WeChat team can work with participants to create a mini-program ecosystem that meets users' psychological expectations is the key to determining the dominant position of mini-programs and apps in the future market.

The dominance of mini-programs and apps depends on whether WeChat can maximize its advantageous resources

. First , WeChat has the best user conditions in China, a platform with 846 million active users, which has gathered almost all the people in China, with an average of The number and duration of use cannot be exceeded.

WeChat is now not only the largest social networking platform in China, but also the largest media aggregation platform in China. These are platform advantages that are out of reach and difficult to surpass.

Secondly, the development trajectory of WeChat over the years, the first step is to attract all users, the second step is to attract all content distribution, the third step is to attract all services, such a close to perfect ecosystem, it is hard to imagine why participants would refuse such participation.

Therefore, if the WeChat team fully combines user advantages with content advantages and user stickiness, the enthusiasm of participants to embrace Mini Programs is bound to be high, and the competition between Mini Programs and Apps is not only slightly better, or at least evenly matched.

Whether the Mini Program can challenge the App depends on the Open Program of the Mini Program. The

App is a relatively mature application form that has been developed for 6 years, and the Mini Program is a new thing that has just been born. The App has been finalized, and the Mini Program is relatively the previous H5 application Or light application, it has more innovative thinking.

The WeChat applet is not the previous H5 application, but a local application embedded in WeChat. It does not seem to be installed. In fact, after the user adds it, it will be "localized" in WeChat, which will be on top of the Web App in terms of user experience. , under the native App.

More importantly, WeChat is more attractive to users and developers than any browser or even all major browsers combined. Users can complete social networking, reading, consumption, payment and many other things in one WeChat, and developers will In order for users to actively participate in the development of this ecosystem, a virtuous positive cycle is finally formed.

So WeChat has innovated in both thinking and technology. How will it evolve in the future? There is still no clear answer to this question. At least the current WeChat applet is not open enough. There are still many variables in the future. What interfaces will the WeChat team open in the future? How will it evolve in the future? We still need to give the WeChat team more It takes time to improve and upgrade. The openness of the WeChat team to the Mini Program determines the time course of its impact or even replacing the App.