How to become an excellent community operation expert? Here to share with you 8 super practical dry goods skills!
1. Analyze needs and locate groups
Any product is based on the needs of the target group. As community operators, we must fully understand this and know who may become members of the community. Only in this way can there be a clearer target group.
Many community operators are eager to succeed and pull people into the community everywhere, but they don’t know that finding the right target group is the most important thing. Only by pushing community information to those who have common hobbies, common values, and common lifestyles can they get together faster.
2. Increase exposure
More and more community operators want to get rid of the mystery and walk from behind the scenes to the stage. Some people even appear in front of the public in the form of "self-hacking", so that the atmosphere when interacting with community members can be rendered to the extreme.
In fact, the more generous you are, the closer you can get to community members and enhance your interaction. Wechat account: Sharing in the classroom can not only satisfy the wishes of community members, but also effectively bring them together.
3. Organize activities to ensure creativity
Everyone must remember that the development of the community is inseparable from a variety of online and offline activities. For any community, being active is essential. Attracting the attention of community members through some creative activities is a good way to increase enthusiasm. Generally speaking, the more the community can create motivation, the more it can gather and retain the community. Therefore, we must learn to build momentum for our community through community activities in order to gather and retain community members.
4. Exchange and guide, strengthen interaction
For a community operator, in addition to creating opportunities for communication between community members, it is also necessary to provide appropriate guidance. Guide them to attract friends to join the community, and then use good products and services to keep friends, and continue to inject fresh blood into the community.
5. Collect feedback and make improvements
One of the purposes of establishing a community is to provide better services to community members. If you want to achieve this goal, you should encourage community members to speak out their feedback on the product, collect their feedback, and then modify and upgrade the product in time based on these feedback.
It should be noted here that for members of the community, participating in product development and design will be a good experience. For example, you can organize a product creativity contest, solicit ideas from netizens online, and carry out award-winning creative activities. This will not only increase the attractiveness of the product, but also stimulate the enthusiasm and enthusiasm of members. You can learn from Xiaomi in this regard.
6. Learn to share and communicate effectively
For community operators, in addition to integrating various elements into the community, community members must also have stories, knowledge, and content to watch. Therefore, we must strengthen exchanges and communication with community members. We can tell more interesting and embarrassing things that have happened to ourselves, and share some experience of growing up and starting a business. In this way, community members can better understand you and have stronger feelings for you.
7. Subdivide communities and build circles
With the continuous development of the community, there will be more and more community members. Public account: Lankemo classroom sharing In this case, the community will gradually be subdivided into tribes. Just like the interest tribe established by QQ, although the members are not in the same community, they can find their own small circle in a short time. You can choose a tribe leader for each tribe and let them manage and operate these tribes. On the one hand, it can increase the participation of community members, and on the other hand, it can allow community members to find a certain sense of belonging in the community.
8. Give appropriate rewards to mobilize enthusiasm
Since the emergence of the popular and effective weapon of "grabbing red envelopes", most community operators have been using this effective weapon. It can be seen that it is indeed a very good choice to attract and gather community members with tangible benefits.
As community operators, we should give community members certain rewards and give them more benefits, so as to stimulate their enthusiasm and enthusiasm. For example, you can prepare some vouchers for community members, and then send them to the community to grab them. Of course, you can also send red envelopes directly to grab them. In addition to material rewards, it is also necessary to provide spiritual rewards to community members to enhance their sense of belonging.
After you understand the eight methods of gathering fans, you must apply these methods to actual operations. Only in this way can community members be gathered and the size of the community can be expanded.