1. Lifetime value
Users of any user group can be selected as the analysis object to analyze the life cycle value
2. Retention rate & follow-up payment
You can select a specified user group for analysis: active retention rate, follow-up recharge rate, follow-up recharge amount
3. Activation-registration-paid conversion rate
You can select a specified user group for analysis: Activation -> Registration -> Paid Conversion Rate Analysis
You can select any attribute for filtering and group comparison (for example, select "operator" in groups as shown in the figure, you can compare and analyze the conversion rate of each operator)
4. Paid Analysis
>Total payment amount,
>Number of paying users,
>Total number of payments,
>Average single payment amount,
>Payers as a percentage of active users
>ARPU
> ARPPU
>Paying user active retention rate
>Subsequent payment rate for paying users
5. Composition of weekly active users
1) Analyze the content
a) Absolute value display user composition
b) Proportional display of user composition
The categories are as follows:
>New users: New registered users this week
> This week's returning users: active this week, inactive users last week
> Active for 2 consecutive weeks
> Active for 3 consecutive weeks
> Active for 4 consecutive weeks
> 4+ consecutive weeks of active users: 4+ consecutive weeks of active users
6. User list
It can display a list of user attributes in any user group, and can be sorted by fields such as payment amount, which is convenient for mining whale users
You can select any attribute for filtering and grouping comparison
7. Other preset data models
>Total payment amount,
>Number of paying users,
>Total number of payments,
>Average single payment amount,
>Payers as a percentage of active users
>ARPU
> ARPPU
>Paying user active retention rate
>Subsequent payment rate for paying users
>Active/Added Users
> Active/Added roles
> User/role attribute distribution
> Paid user attribute distribution
>churned users
8. User/Role Analysis
>Total payment amount,
>Number of paying users,
>Total number of payments,
>Average single payment amount,
>Payers as a percentage of active users
>ARPU
> ARPPU
>Paying user active retention rate
>Subsequent payment rate for paying users
ShareSDK easily realizes social functions, and is well known and praised by developers for its powerful App social sharing functions;
SMSSDK can quickly integrate the SMS verification function to help developers get through the social circle of mobile phone address book friends;
MobLink breaks the app silo and realizes the seamless link between the web and the app. When a new user opens the app for the first time, the user conversion rate is greatly improved;
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MobPush quickly integrates push services to cope with diverse push scenarios;
BBSSDK is the mobile solution of Discuz forum, which synchronizes Discuz forum data to realize forum mobile;
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As of December 2017 , the Mob developer service platform covered more than 7.6 billion devices worldwide , the SDK downloaded more than 3.18 million times, and served more than 360,000 mobile applications.