Transfer: http://www.moneyding.cn/post/1022.html
AIDAS originally proposed by Lewis (Lewis), the principle is used to illustrate the different roles of advertising on consumers, showing the five stages in a funnel form:
A of ATtention and (attention):
Can often cause concern among milli-seconds, so we generally by headline, adding a picture deputy attract the attention of visitors, webmasters have been put adsense or other ad networks also know that, in this way often It is the most effective click-through rate is the highest.
The I nterest (interest)
Tell consumers to buy the product and the benefits you can give benefits brought about, so that consumers will be happy to buy your product.
D esire (caused by desire to buy)
It can cause consumers to buy the products that consumers want; let consumers know that the product can solve his problems, to satisfy his desires.
A ction (promoting purchases)
When consumers intend to buy goods when, then you have to tell him how to buy, how to buy process. Provide clear and reliable Call on action ( here are explained), the registration process and interactive shopping site the most simplified as much as possible.
S atisfaction (get satisfaction)
Although satisfaction can not directly improve the conversion rate, but vital to your whole disk business. Get a new user cost is 2 to 6 times to maintain an old user cost, while gaining a good reputation, you can allow a user constantly looking back to buy your product, and that the user will recommend your product to his friends .
Here is a good use case AIDAS principle: http://www.missionbicycle.com/
1.Attention : a large image to attract enough attention from visitors
2.Interest : a headline telling visitors why you need the bike, the bike allows you to achieve what is expected.
3.Desire : production design furnishings recently introduced bike and advantages of stimulating consumer desire for a visitor clicks on the window.
4.Action : When visitors want to buy, and a prominent buy button is very important. When I do a game to promote the alliance, had deliberately highlight a "Register Now" button and this button do not protrude comparison, the difference between the conversion rate of more than 10%. Remind visitors, here is the buy button, lest others find waited a long time to pay can not be found, we lost customers.
5.Satisfaction: There are sites on the left side of the Feedback button (for easy shots, I moved the button), the user can feedback, advice, and then click feedback also allows visitors to see the recent customer rating of the product.
Note that the first step to achieve advertising appeals, advertising for staff, figure out how to pay attention to people, how to attract attention, there is great value. Similarly, e-commerce sites more necessary to follow AIDAS principle, allowing users to browse the course, from purchase to meet concerned, on the details of the design to achieve the increased strength of stimulus and increase appeal stimuli, thereby enhancing website conversion rates and customer loyalty.
Reference article: Increase Sales Conversions With AN Old Model and AIDAS principles , please indicate from money's blog, the original address: http://www.moneyding.cn/post/1022.html
Reproduced in: https: //www.cnblogs.com/think/archive/2010/07/06/1772329.html