With the continuous development and deepening of the global informatization process. E-commerce is becoming more and more popular, and the B2C model has begun to rise. More and more businesses are or plan to build their own online commerce channels. B2C electronic sites will spring up like mushrooms.
Relative to large e-commerce platforms. Vertically segmented B2C e-commerce sites also have their own advantages. In the context of specialization, vertically segmented e-commerce sites can provide consumers with more careful and specialized services. At the same time, independent sites are also more conducive to building their own e-commerce brands.
For an enterprise e-commerce site, an e-commerce platform is more than just a site where you can publish information and buy things. The simple publicity and information publishing functions of the original site are no longer suitable for the functional needs of modern society for business marketing. People seeking information and services on the Internet no longer stop at simple information acquisition, but many others need to realize a series of convenient, practical and interactive service functions on the Internet, and realize the purchase of products without leaving home. . Express your opinions, service needs and related complaints to the enterprise. And through the interactive operation of the site to consult the products to the enterprise and get the corresponding feedback and technical support services.
Therefore, in the design and development of B2C sites, more emphasis should be placed on personalized and professional service provision, high-speed, convenient, stable and safe performance. As well as the mining collection and statistical analysis of site visit and transaction data and user information, to make an integrated e-commerce solution.
Based on the above analysis. The following is a summary and sharing of the system structure diagram of small and medium-sized enterprises that are often used through practice. The e-commerce platform is not only a site, but a solution composed of multiple systems. I hope that people who don't know much about e-commerce have a preliminary understanding and understanding.
Summary of the main modules involved:
B2C official website: official website of
independent brands. Enhance brand image;
third-party e-commerce platform:
integrate social e-commerce platform. Broaden sales channels;
CPS alliance:
CPS network alliance and site alliance. Do a good job of distribution channels;
mobile terminal:
mobile apps and micro-stations improve shopping convenience and experience.
Customer service:
call center system, online instant messaging system, customer relationship management, to provide a full range of services for pre-sales, after-sales;
online payment:
integrated online payment, micro-payment and other payment systems, convenient payment;
warehouse logistics (WMS)
integrated warehousing The logistics system realizes standardized and process-based operation operations. Realize efficient and accurate warehouse management, high-speed sorting and delivery, and high-speed return and exchange systems;
financial management:
integrate financial systems to perform financial accounting;
operation management:
realize operation data monitoring system system, and timely detect system and IDC related abnormalities;
business intelligence:
large data analysis. To achieve precise economic marketing;
Marketing:
to achieve a full range of recommendation services for SMS, EDM, website messages, and App messages;
I hope the above sharing will be of some help to my friends, thank you!
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Author : Fu Yifang