As we all know, in the mobile era, the traffic portal in the first half was on Weibo and WeChat, but in the second half of the mobile era, the traffic dividend was shifting to short video. This is why many companies began to enter Douyin one after another.
But nowadays, "double micro-shake" has become the standard configuration of corporate operation propaganda.
But the little friends who are new to Douyin will start to have a headache:
1. Why did I post so many short videos still not popular?
2. Why does a short video come back to its original state after a sudden fire?
3. Is Douyin really unfriendly to you?
wrong! In fact, you haven't gotten the key points of the operation of Douyin.
As a new media editor, I am new to Douyin as well. After getting a general understanding of the mechanism of Douyin, I began to test the waters.
Because the boss has set a goal to post two videos a day, but after testing the waters for a week, I found that the account has not improved at all. At this time, about 14 videos have been posted.
Fortunately, during a week of groping, I also found some patterns, so I stopped the loss in time and reopened a number.
Now that the Douyin account is operated, it has increased by 10w+ fans in a month. Although not many, it is also a good start.
In fact, in order to play Douyin, apart from understanding the basic mechanism and avoiding minefields, there are also some tips. Next, I will share my own operating "Tik Tok experience" and "Tik Tok mechanism" with you.
1. Improve the homepage and clearly position
As soon as many colleagues have created a Douyin account, they will immediately go to what kind of video content they want to post. In fact, don't worry, the most important thing to do at this time is to improve the homepage. Don't think it is simple.
There are several parts to think about perfecting the homepage:
01. Tik Tok homepage banner design
02, avatar
03, profile copywriting
But if we want to improve the content of the homepage, including the later extension of the video content, we need to have a clear positioning of this account, that is, what is the account type and style.
But the key point is to find the scarcity of peer content. You can pay more attention to what the same type of accounts have in common and what is missing. This is likely to open a new corner of the industry.
for example:
As an account of food exploration shops, the most in Douyin now is that the little brothers and sisters take us to eat some creative dishes that are rarely seen in daily life. But if we want to open a new account, how can we stand out?
Can we consider finding the outlets of scarcity?
For example, everyone is working hard to grow grass for you. Can you position it as weeding, lightning protection, and saving money?
2. Before the Douyin account is operated, you must first raise the account
The positioning is clear, and don’t rush to post a video. Take a week or so to raise this account. You can follow some of your peers, collect some hot topics, bgm, and even copywriting.
It takes at least an hour or more every day to use this account to brush Douyin, give likes and comments to other users, and keep this account active.
In addition, it’s best to keep reviewing the video content related to your account, and you can simply delete the irrelevant video content.
In this way, the Douyin algorithm will continue to recommend relevant content to you, and you can better understand the hot content of this industry faster.
3. Do not neglect the video content
Remember, the first 3-5 release videos of the new account are very important, and will affect the weight of TikTok's recommendation for you later!
If the average play volume of the work is below 100, then you can only change the number. Normally, it must exceed 3000.
If you can't think of high-quality content or worry about stepping on thunder, you can imitate the hot content first, and you can usually get a wave of popularity.
It should be noted here that the first 3 seconds of the video content are very important. It must be ensured that it can attract users enough, otherwise it will only fall into the fate of being ruthlessly drawn away.
So, how can you attract attention in the first 3 seconds?
The first picture must be wonderful, which also requires you to choose what the main picture expresses when you make the video.
4. Publish the video, pay attention to three points
The distribution of new video traffic is mainly based on proximity and attention, and then intelligently distributed with user tags and content tags.
Only when the video comes out, with a high completion rate, high interaction rate, high likes, and high forwarding volume, can you get the next recommendation opportunity. Therefore, here are a few points to note:
01. Publish copy
In addition to the video itself, copywriting is also a key element to attract users to stay and interact. The number of words for publishing copywriting is limited to 50 words. Generally speaking, it is recommended to be as short as possible so that it is easy to get information at a glance.
The most interactive copywriting is mainly suspense type and dialogue type. Whether it is the suspense type and the dialogue type and approachable, it can better arouse the interest of users and get some comments and interactions.
Suspense type: I heard that the highlight is at the end
Conversational: Which one do you like? Online, urgent!
02, add topics
When posting a video, remember to bring related topics, you can choose a few more topics, it is best to attach the latest hot topics, you can also add locations to help spread.
Note: The topic is also counted as words~
03. Choose a cover
Before the video is released, you can decide on the cover of the presentation after the release. At this time, you must remember to choose it. After all, if you get stuck at a strange point, it will also affect the user's experience of watching the video on the homepage afterwards.
5. TikTok is updated regularly to obtain viscosity
After understanding some of the rules for raising accounts and publishing videos, we need to find the most suitable video publishing time period. I believe that many people will think that the best time to publish in the 7-9 o'clock period after reading Douyin's pictorial.
In fact, this is not the case. All users are posting during that time period, which leads to congested video release channels and slow review.
After a period of operation, I figured out two better time periods: 14:30 in the afternoon and 17:40 in the afternoon. Of course, you can also adjust the time before and after.
When the unified time is finally determined, it is best to update it regularly, and it can also allow fans to develop the habit of checking it regularly. This can also be reflected in the individual signature.
6. Enrich the material and gain attention
If you want to get more and more people's attention, it is necessary to enrich your own material library. In the case of uniform style, you can try more styles.
Of course, we must ensure that the quality of the video does not decline, and the content is getting better and better, so that we can continue to get more recommendations and attention.
7. Continuous maintenance, repeat recommendation
Douyin judges whether it is popular content based on a period of time after the video is released, for example, within one hour, whether the weight index can reach a certain value, such as 1W likes, and then superimpose recommendations for the video.
As for the content that has been sent, it is not enough to keep it. Douyin will also grab your past high-quality content at a certain period of time and recommend it repeatedly.
At this time, we need to do some continuous maintenance for the past content, such as using our own account to forward, comment, and reply to keep the video active, wait for the irregular extraction of Douyin, and recommend it again.
8. Avoid risks and precautions
The posted video cannot have logo or advertisement! ! !
Finally, there is a big suggestion, do not post sensitive videos or involve related vocabulary. For example, we cannot publish videos related to policies and car accidents for our car videos, so as not to be restricted by streaming or sharing.
The above is about the skills of Douyin operation, dear friends, have you remembered it!
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