The more intelligent the search engine turned out to be, and the algorithm is constantly updated, so when doing content marketing, you must know what kind of content will be judged as high-quality content by Baidu.
This is a problem that is often discussed in seo. With the update of search engine algorithms and more and more intelligence, there are different ways to determine high-quality content at different stages. What kind of content will be rated as high-quality content by Baidu? Let's discuss Chongqing seo together.
"Production of effective content" is the first concept we want to talk about, and it is very important to produce effective content. We can use word digging tools, data analysis tools, on-site search and other keywords that can clearly capture user needs to measure whether it is effective or not, and create content based on this.
After that is "the title matches", what the title says, the content should be written. If the theme of the title and the content inside are inconsistent, even if you can get a certain amount of traffic in the short term, it will not last long. What we need to do is do our best to meet the needs of users.
When the topic of the article is demanded by the user and the content can actually solve the user's problem, then this is good content. But quality content is much more than that and requires a combination of several factors.
1. Web page opening
speed The speed of web page opening directly affects two points. The first is the user experience. Users use search engines to obtain a faster and more direct experience. If the website opening process is very laborious, it will directly Destroying the user experience, users will not choose such a website.
And it will also make it difficult for crawlers to crawl. In fact, crawler crawling is also a kind of program operation. If the website opening speed is too slow, others only need to open one-tenth of your website time, and you occupy the resources that the crawler can crawl a webpage to crawl yours. The crawler may adjust the amount of crawling of your website. Once the amount of crawling is small, the chance of inclusion is even smaller. Generally, it is not included, which means that there is no ranking and traffic.
2. Text readability
For example, it is very good to set a clear and clear font color. However, for some other purposes, some people want to make the background color of the webpage closer to the color, and the settings that are not conducive to the user experience cannot be called high-quality content.
Besides, if the font size is set too small and the paragraphs between the texts are too close, it will also affect the user's experience.
3. Web page layout Make
sure that users can directly see the most important content. Be careful not to make the header of the article too long. If the user scrolls down a screen or two to see the main content of the article, it will make users very disgusted. It is necessary to keep the information outside the main content, such as the latest news, popular recommendations, related articles, etc., relevant to the current article. Do not let the advertisements and pop-ups on the article page block the content of the article, which will affect the user experience. We need to design and conceive the position and number of advertisements.
4. Original content
Original content is more important. In this era of repeated information, originality is extremely valuable, but original content must meet the needs of users, not blindly scribbled, must be readable, and can meet the needs of users. Users solve problems, such original content is valuable and high-quality original.
This is a problem that is often discussed in seo. With the update of search engine algorithms and more and more intelligence, there are different ways to determine high-quality content at different stages. What kind of content will be rated as high-quality content by Baidu? Let's discuss Chongqing seo together.
"Production of effective content" is the first concept we want to talk about, and it is very important to produce effective content. We can use word digging tools, data analysis tools, on-site search and other keywords that can clearly capture user needs to measure whether it is effective or not, and create content based on this.
After that is "the title matches", what the title says, the content should be written. If the theme of the title and the content inside are inconsistent, even if you can get a certain amount of traffic in the short term, it will not last long. What we need to do is do our best to meet the needs of users.
When the topic of the article is demanded by the user and the content can actually solve the user's problem, then this is good content. But quality content is much more than that and requires a combination of several factors.
1. Web page opening
speed The speed of web page opening directly affects two points. The first is the user experience. Users use search engines to obtain a faster and more direct experience. If the website opening process is very laborious, it will directly Destroying the user experience, users will not choose such a website.
And it will also make it difficult for crawlers to crawl. In fact, crawler crawling is also a kind of program operation. If the website opening speed is too slow, others only need to open one-tenth of your website time, and you occupy the resources that the crawler can crawl a webpage to crawl yours. The crawler may adjust the amount of crawling of your website. Once the amount of crawling is small, the chance of inclusion is even smaller. Generally, it is not included, which means that there is no ranking and traffic.
2. Text readability
For example, it is very good to set a clear and clear font color. However, for some other purposes, some people want to make the background color of the webpage closer to the color, and the settings that are not conducive to the user experience cannot be called high-quality content.
Besides, if the font size is set too small and the paragraphs between the texts are too close, it will also affect the user's experience.
3. Web page layout Make
sure that users can directly see the most important content. Be careful not to make the header of the article too long. If the user scrolls down a screen or two to see the main content of the article, it will make users very disgusted. It is necessary to keep the information outside the main content, such as the latest news, popular recommendations, related articles, etc., relevant to the current article. Do not let the advertisements and pop-ups on the article page block the content of the article, which will affect the user experience. We need to design and conceive the position and number of advertisements.
4. Original content
Original content is more important. In this era of repeated information, originality is extremely valuable, but original content must meet the needs of users, not blindly scribbled, must be readable, and can meet the needs of users. Users solve problems, such original content is valuable and high-quality original.