UnionPay joined the face payment to give the market a boost

Since UnionPay released the "Pay by face payment", the popularity of face payment has reached a new height again. UnionPay's entry into the face payment market is undoubtedly a boost for those who are still skeptical of face payment. Face-swiping payment has received widespread attention since its inception, some welcome and some have doubts, but from the perspective of payment giants investing huge sums of money to seize the market, payment giants have high expectations for face-swiping payment.

The emergence of face payment is not just a change to the payment method, behind it is a change to the current business model. The current payment method makes the connection between merchants and consumers very low, and face payment is an effective change In this case, swiping the face means that the membership greatly improves the connection between consumers and merchants, and increases the repurchase rate of consumers. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details

Basically, Alipay Dragonfly and WeChat Frog's face payment cash register both use 3D cameras, and both use live body detection technology to ensure the security of face payment. However, UnionPay’s latest "face payment" is a combination of "face recognition + payment password", but this payment experience may add one more step. How to balance convenience and security is a matter of opinion.

It has been one year since Alipay launched the first batch of face payment devices in December last year. The face payment market has officially entered the landing stage. With the addition of the national team UnionPay, face payment has also entered the most popular stage. At present, the three major payment giants compete in the facial payment market, and the facial payment market has formed a blue ocean market. The current market size has reached trillions. The giants use huge subsidies to compete in the market. The most profitable agents are the agents. At present, facial payment The project is a bonus project with low investment and high return. It is a good project for venture capital.

With the full popularity of smart phones and mobile Internet, in recent years, mobile payment has almost replaced almost all traditional payment methods, and you no longer need to bring cash and various cards when you go out. Scan the code to complete the payment, which is convenient and fast. It can be said that mobile payment has been fully integrated into our lives.

The smart "face-swiping" payment system is a payment platform based on a facial recognition system. The system does not require a wallet, credit card or mobile phone. When paying, you only need to face the camera on the POS machine screen, and the system will automatically send the consumer's facial information Associated with personal accounts, the entire transaction process is very convenient. With the gradual maturity of face recognition technology, "face payment" has gradually entered the commercial stage.

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Origin blog.csdn.net/zydzwei/article/details/115322085