Just as Alipay promoted QR codes in the past, the giants still put more emphasis on the promotion of face payment, supporting merchants to realize digital transformation. Such a strong promotion is a huge cake for service providers. Looking back on the service providers who made a lot of money during the promotion of QR codes, the face payment will inevitably attract a large wave of entrepreneurs to come and seek profits. And the red sea of paying by face payment has been in the past two years, and entering the game at this time is the best time.
Dragonfly is a "face-swiping" payment product launched by Alipay at the end of 2018. It is placed on the cashier counter. Customers enter their mobile phone number when making a payment, and then face the camera for face recognition. The payment can be successfully completed in a few seconds. . As the most widely used face recognition technology at present, "face-swiping" payment is gradually being commercialized in many places across the country. In large-scale commercial scenarios such as retail, catering, and medical care, self-service cashiers with "face-swiping" functions have appeared. The figure of the machine. Please refer to Baidu "Henan Wind Valley Information Technology Wei" for details of face payment
Alipay is launching the second generation of the brand new face payment product "Dragonfly". This device can be quickly connected to the cashier of offline physical stores, and customers can quickly complete the face payment by pointing at the camera. Compared with the current scan code payment, the face payment is more convenient and the application scenarios are more abundant. At the same time, Dragonfly uses 3D structured light technology to emit tens of thousands of infrared light spots through a 3D camera, which can not only accurately identify all kinds of makeup, but also twins can be quickly distinguished, and its security has reached financial level.
5 years ago, when QR code payment became popular, many people said that QR code scanning would not replace cash. Alipay and WeChat Pay use facts to tell us that as long as users approve and the market accepts, cash cannot be replaced. Analyzed from the general environment, mobile payment has become the norm and common phenomenon, and Alipay and WeChat payment have become national-level payment tools. Even in the vast rural market, ordinary people know that payment can be made with WeChat.
Obstacles on the road to full commercial use: The full commercial use of facial payment relies on the acceptance of merchants and users. At present, about 30% of netizens still worry about the security of facial payment, and some small and medium-sized retailers complain about the high price of equipment . “The cost of face-swiping equipment is relatively high. If you buy a face-swiping machine just for the pursuit of new payment methods, it doesn’t make much sense.” The
face-swiping payment device is a plug-and-play payment device mainly used for manual cashiers. After the POS machine, it can replace the original scan code or scan code box for scan code payment, and also supports face scan payment. It is reported that the main promoters of facial payment in the current market are WeChat and Alipay, and the devices they rely on are "Frog" and "Dragonfly" respectively. Among them, the second generation "Dragonfly" is priced at 1,499 yuan, which is nearly 30% lower than the first generation; "Frog" supply price is 1999 yuan.
The next frontier of mobile payment; face-swiping payment will lead every payment innovation in the future, which will open a new track. Face-swiping payment is a new payment method based on face recognition, without the need for mobile phones, wallets, surname cards and other media. The face faces the camera, and the facial information is automatically associated with the personal account to realize the payment process. The entire transaction is effective and convenient. It is currently one of the most secure, fast, and practical payment methods.