I have discussed the advantages and disadvantages of template building with you, and I came to the conclusion that template building is beautiful, but there is basically no big gap compared with custom building. Especially the SEO methods of template building and custom building are basically the same. The following focuses on the template. Ten optimization methods for building a website.
One, set the preferred domain
The preferred domain is to tell search engines that you are pushing the domain name. For example: www.xxx.com and www.xxx.com/index.html can both visit the website, here choose www.xxx.com as the main domain name.
2. URL standardization
Each keyword corresponds to a url, and each url can correspond to several keywords, which is called URL standardization. For example, the main keywords of the website are: website building, website building agent, self-help website building, template website building, self-service website building platform "Anchor text can only point to the URL, which is called URL standardization.
3. Stable content updates
Research keywords, see if anyone has searched for these keywords, organize the content according to these keywords, and publish articles regularly and continuously.
Four, directional anchor text
For example, if your page is about corporate network marketing, then use "corporate network marketing" instead of "network marketing" as the anchor text to point to this page, which is called targeted anchor text.
Five, breadcrumb navigation
Breadcrumb navigation is to tell readers where they are and how to return to the homepage. If the target keywords are included, it will help to concentrate the weight of the website.
Six, one-sentence navigation
The secondary navigation is generally in the footer position, because the main keywords are all on the website title. At this time, some of the search volume is slightly smaller and link to the homepage in the footer position. This is called a one-sentence secondary navigation.
Seven, the station
Create a blog or forum under the main site directory to increase the weight of the main site.
8. Friendship link
High-quality friendly links are very helpful to increase the weight of the website (Help). Before exchanging, check whether the other party's website is cheating.
Nine, high-quality one-way links
If hao123 or 360 navigation can include your website, the weight it brings to your website will be very high.
10. 301 or old domain name
If you have resources on hand, adding these old domain names to 301 to the new domain name will be very helpful for increasing the weight of the website (Help).