Recently, an entrepreneur purchased the domain name roof.top for US$3,500 (approximately RMB 24,744), opening his path to Internet entrepreneurship. This entrepreneur is called Joao, from the United States. He has developed a rental agency software called "Roof" to start a business with his roommates and friends.
When Joao was in college, he and his roommates started to play "Roof". At that time, they used it to share some things at home. Soon, their landlord Nathan joined in.
Nathan has 15 rental houses and more than 50 tenants. The tools he uses to manage tenants feel cumbersome, and his tenants want a smooth rental experience. Nathan realized that the tenant management tools he used had affected his brand and reputation, so he worked with the Joao team to create "Roof".
The word roof.top must be familiar to everyone. It has the meaning of "roof", which is consistent with the brand name. It is easily reminiscent of houses. It not only conforms to the industry, but also conveys a positive brand spirit. As a four-letter word domain name, roof.top itself is easier to remember. It is reported that roof.top will be built and activated soon.
Internet entrepreneurship, domain name first, this has become the consensus of more and more Internet entrepreneurs. Lei Jun, the founder of Xiaomi, once said that when you set out (starting a business), you need a good name, and this name must have a good domain name.
So besides domain name entrepreneurship, is it useful to invest in domain names now?
At this moment, if you want to invest in the market and pursue the stable increase of wealth, it is not suitable to speculate in virtual currency and stocks. In contrast, domain names may be your best choice today. Since the first domain name in the world was born more than 30 years ago, domain names have been steadily increasing in value. There are more and more people in the industry who have obtained huge returns from investing in domain names. Perhaps the domain name investment field is indeed small compared to the hundreds of millions of Chinese stockholders, but the domain name investment market has taken shape and is gradually becoming large-scale and platform-oriented.
Analyze from two aspects: one is that the domain name has more practical application value than other investment products, and the other is that the domain name itself has value preservation and investment value.
Domain names are different from investment products such as stocks and funds. Domain names have more practical application value. It is no exaggeration to say that they are "real estate" in the Internet industry. Whether it is building the official website of the PC or the increasingly mature H5 mobile phone, the domain name is a necessity of an enterprise and a stable intangible asset of the enterprise. As a company, having a good domain name will bring a positive brand influence to the company. .
The importance of a domain name to an enterprise is not limited to this aspect. It can also protect an enterprise from being clamped by a third party, enhance its brand image, and save advertising investment. Therefore, the basic value of the domain name has been improved with the development of the application market. With the use of the market, the basic value of the domain name will be guaranteed. A large number of users and broad application prospects have promoted a strong increase in the value of domain names in the investment field.