Diversified investment is one of the most basic and widely accepted concepts in investment. It mainly follows the principle of "not putting all eggs in one basket" and reduces risks by diversifying investment targets. . Generally speaking, by choosing the right investment portfolio, you can limit losses and reduce the volatility of investment returns to a certain extent, without sacrificing too much potential gains. Such rules also apply when investing in domain names. The diversification of domain name investment can greatly reduce the risks that may exist in the investment process, so that rice farmers can invest more at ease! So how to make domain name investment more diversified? Let me introduce a few methods to you!
1. Domain names of different industries
First of all, the easiest way is to select domain names from different fields for investment. For example, at the same time invest in domain names related to e-commerce, technology, travel, health and education industries. In this way, despite the impact of the new crown epidemic, users' demand for travel domain names has declined, but interest in health, e-commerce and distance education domain names has increased, which can achieve a supplementary balance to a certain extent.
2. Domain names for different end users
The use of domain names is not limited to enterprises, non-profit organizations and foundations, as well as individuals, clubs and other organizations will also purchase domain names. Domain name investors can choose different types of domain names to invest in according to different users.
3. Domain names for companies of different sizes
The impact of the new crown epidemic on different types of enterprises is different. Many people predict that if the economy continues to decline, the demand for domain names in the high-end market may weaken for a period of time, but those domain names that are targeted at small and medium-sized enterprises with low prices may usher in new development opportunities. Therefore, in the long run, investing in domain names at different price points and targeting enterprises of different sizes will be more stable.
4. Domain names with different usage methods
When investing in a domain name, you can classify it according to different ways of using the domain name, for example, whether the domain name is used as a brand official website or as a product drainage. If a domain name is consistent with a brand's product or service name, it is more likely to be used to attract traffic. If the domain name matches a commercial brand name, it is more likely to be used as the brand's official website and the sales price will be higher.
5. Domain names with different suffixes
Among the many domain name suffixes, the .com suffix occupies an absolute advantage, and there is no sign that this advantage will change in the foreseeable future. Therefore, the .com domain name is still the focus of domain name investors. However, it should be noted that in addition to the .com domain name, many country domain names and new top-level domain names still have great development prospects. For example, the country-specific domain name of Anguilla, the .ai suffix, has been popular among artificial intelligence start-ups in recent years; the .app suffix has been acquired and used by many application software brands.
6. Domain names of different categories
In today's domain name market, there are quite a lot of domain names, including pinyin domain names, letter domain names, pure digital domain names, and combined domain names composed of numbers and letters. And different types of domain names have different performances in different countries and years. The Chinese market prefers pinyin domain names and digital domain names, and foreign markets are more suitable for English word domain names. Therefore, investing in domain names of different categories as much as possible can eliminate the influence of fluctuations in the domain name market to a certain extent.
7. Domain names with different levels of risk
Different domain names bring different investment risks, and domain name investment risks and rewards are usually related. Generally speaking, domain names with high liquidity are less likely to be sold or have catastrophic losses, and the risk of investment is lower. Domain names with relatively low liquidity may be much less likely to be sold and have a higher degree of risk, but once they are sold, their return on investment may also be higher.
8. Diversification of domain-related income
Domain name business is mainly to make money from domain name sales, and the way to make domain name investment more diversified, also includes increasing other domain-related income-domain name parking, domain name brokerage, consulting, writing, analysis work, teaching, guest speech, website Development, icon or graphic creation, leading seminars or various paid memberships. Although this does not diversify the investment portfolio, it definitely increases the income related to domain name investments.
Well, the above is the experience of diversified domain name investment summarized by the editor. If you are interested, remember to continue to pay attention to us.