After the website construction is completed, we must avoid the following four points, otherwise the website will easily trigger the search engine algorithm and cause the website to downgrade, causing the website to lose a lot of keywords and traffic.
1. Frequent change of website templates
Novices always want to build a perfect website. I saw that this template was good today, so I quickly copied it, and I found a good one tomorrow and replaced it immediately. , Such frequent replacement of website templates has led to the loss of search engine favorability.
For search engines, frequently changing website templates means that the website is unstable, and it will think that your website has not been built. Therefore, search engines will not visit frequently, let alone crawl. If it is necessary to replace the template, it is also necessary to ensure that all links and modules remain unchanged. There is no problem with such replacement.
2. Frequent change of website title
Anyone who knows SEO knows that the title of a website is very important for a website. Therefore, before determining the title of the website, it is necessary to consider not only the main product of the company, but also the content and theme of the website. After integration, three or four keywords can be selected.
However, the new webmaster always thinks about changes because of poor thoughts, so that the keywords will be better in the rankings. Change this today and that tomorrow. As a result, you will change back and forth. Others' stations are up, only his own station. It is never included, or only one page is included.
3. Directly collect Internet content
The webmaster needs to do a certain thing repeatedly for a long time, so most of the new webmasters are impatient. Most of the website building is to collect Internet information and fill it with other people's information. Regardless of how the user experience is, it is difficult to meet the standard simply by talking about originality. Because of the high repetition, search engines will think that your website has no value, and your new website has no weight, so the number of visits will naturally be fewer.
4. Too many split screen pages
A website requires multiple pages to be combined, and many contents cannot be fully displayed on one page. However, the planning of split-screen pages also needs to pay attention to a question, that is, there should not be too many split-screen pages. If there are too many pages reserved, it may cause a great hindrance to the user's reading, and almost no new user can read more than ten pages of a website.