Juming Business School: The main reasons for being demoted after website construction!
As the saying goes, "everything is difficult at the beginning", but this sentence is actually not practical when applied to station construction and maintenance. For the editor of the station construction industry, I understand that it is difficult to build a station and more difficult to maintain. Why is it said that maintenance is more difficult? The maintenance and construction of a website must not only present the best quality to users, but also cater to search engine rules, thereby improving the website's ranking in search engines. Today, the editor gives you an example of four reasons that affect website traffic reduction rights.
1. Regularly modify the TKD label
The most taboo for website optimization is to frequently change the TKD tag. The TKD tag is very important in the entire page. Every time a search engine spider crawls a web page, it will first crawl the TKD tag content of the web page, understand the core content of the page, and change the title once. Search engines just know your website, change its name again, and have to re-recognize and understand. Frequent changes will make search engines feel that your website is unstable and trustworthiness will drop, and then power down will appear, so avoid This problem arises. Modify the TKD label first, plan it locally, and then do it page by page. Don't change it all at once, change it locally, and do it step by step.
2. Caused by low-quality friendship links
As the saying goes, high-quality external links are high-quality external links. You need to exchange high-quality friend links for the website, and pass the weight to drive your own website keyword rankings. However, if you don’t monitor the friend links, the other party’s website will have problems, such as being hacked or cheating. Means optimization, resulting in lowering of rights, if your website does not delete the link in time, it will also indirectly lead to your website being downgraded, so you should always monitor your friend links to see if the other party is under normal maintenance and website optimization.
3. Too many dead links are not handled
Dead links on the website may be caused by the revision of the website, or by modifying the website classification and adjusting the structure of the website. No matter what the reason, too many dead links on the website are definitely not good, affecting the user experience, and also causing search engines. Considering that the website is unstable, and every time the indexing website fails to proceed smoothly, the website will be judged for downgrading. Therefore, it is necessary to check dead links on a regular basis and remove dead links in time to avoid the danger of being downgraded.
4. The repetition rate of website content is too high
This is a common problem for many companies. Simply modify the title of the same article and publish it repeatedly on the website. This approach makes a lot of sense. Search engines are not fools. In response to this situation, it may be included at the beginning. , When you arrive later, it will be backed up, clear the previous inclusions, and the website will be reduced in rights, so when updating the article, do not be lazy, be sure to write a high-quality original article, and do not reuse an article to publish If you really can’t write an article, make a high-quality pseudo-original, which will also be recognized by search engines.