A website being punished or K is a very serious matter for website SEO optimization. Generally, Baidu punishes websites or gets K. What are the possible reasons?
The editor summed up so many kinds, and see if you have encountered them on your website.
1. The website space (this is very important) is
like the old Chinese saying that "things gather together and people are divided into groups". If there are a lot of websites under the website space, then search engines will also think that your site is a rubbish station, and it is very likely to be punished along with it.
2. Unstable server Unstable
server affects the opening speed of the entire website. Sometimes the website can be opened, sometimes cannot be opened, or the opening is slow, users will not want to look at your website, and the user experience is very bad.
3. Friendly links affect the
website to make some friendly links. This will undoubtedly increase the weight and improve the keyword ranking of the website. However, the friend chain of the website needs to be checked regularly. If the friend chain website is punished, it needs to be removed in time. The website punished by the engine so as not to be implicated.
4. Spam external links
Website optimization is inseparable from the accumulation of external links. However, if you do a lot of spam links, not only will it not increase the website's weight and keyword rankings, but it will also directly lead to the website being punished. When doing linking, you can't just pursue quantity and ignore quality.
5. Frequent
website changes Frequent website changes are a taboo for SEO. The search engine has just gotten acquainted with your website, and when the website data is developing in a good direction, the website is suddenly revised and the search engine re-crawls it. When the search engine became familiar with the website and began to include it, the website was revised, which caused the search engine to be too late to crawl, and the repeated changes of the website made the search engine experience very bad.
6. The content of the website description text is single
For example, all the website description texts on your website have only one keyword. After this is discovered, it will be regarded as a machine operation and will be punished.
7. The keyword density
of the website is too large. keyword stuffing is a common reason for the website being punished. The phenomenon of keyword stuffing on the website will inevitably attract the attention of search engines, which will eventually lead to a decrease in rankings and weights. The site’s inclusion declines, and search engine spiders will no longer crawl the page.
Rough keyword insertion can also arouse users' disgust, have a great negative impact on the user experience, and cause great losses to the enterprise.
8. The quality of the website content is poor and not fresh. It is
like a spider saw a food. This food is the same as other places. It has already eaten it. When it sees this food again, its interest will not be so great. It will collect the same content for a long time. Spiders will not be interested in eating, and over time, they will be punished.