Browsing sales data in a variety of segmentation methods, IAP helps you effectively gain insight into market revenue effects

Huawei's in-app payment service provides functions such as purchasing goods or subscriptions directly in the app. In order to enable developers to better understand the in-app sales and the market revenue effects of product purchases and subscriptions, the Huawei in-app payment service provides Consumption data statistics and data reports support a variety of subdivision browsing methods. Developers can use the management center to view the sales and turnover of various products such as members or game equipment over a period of time, and these financial data will be based on the city where the service site is located. Statistics are carried out in the district and updated every day.

How to view the data you want?

Ø Overview page

On the AppGallery Connect homepage, click "Analyze". Select your application from the list, enter the "Operational Analysis" page, and select the "Financial Report" report. On the "Overview" page, you can view relevant data by currency (RMB, USD, Euro):

l The total historical turnover of the application, the ARPPU (average turnover brought by each paying buyer) and the average value of each transaction in the past 30 days.

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l At the same time, you can view the data of various purchasers in the past 1 day, the past 7 days, and the past 30 days in the "Buyers" list. The categories of purchasers include: 1. New purchasers: Purchasers who made the first purchase during the statistical period. 2. Returning customers (secondary customers): Buyers who have purchased before and then purchased again during the statistical period. 3. Total number of purchasers: all purchasers who have made purchases during the statistical period.

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l In the "flow" detailed list, view the data of each flow source in the past 1 day, the past 7 days, and the past 30 days.

The various streaming sources include: 1. Paid downloads of apps: streaming generated by downloads. 2. In-app products: running water generated by in-app products. 3. Subscription: the flow generated by the continuous subscription. 4. Total turnover: summary of turnover from all sources.

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Ø Flow page to view data
by country/region (multiple selection is supported), currency (RMB, USD, Euro) or predetermined time period (past day, past 7 days, past 30 days, historical accumulation). In the "flow (by product)" detailed list.

View the turnover data of the TOP 10 products in the app, such as the turnover of members purchased in a month, the number of orders, refunds, partial refunds, and annual turnover forecast (the turnover in the last 30 days (paid-refund)*12), you can also click "Download list" to export the detailed list (.csv format). At the bottom of the page, view the statistics of the events that users get discounts, including "number of 0-yuan products issued (times)" and "number of coupons issued (times)".

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Ø Buyer page

The "Buyer" page includes buyer (user) data and ARPPU data. Click the "Buyers (Users)" tab, you can: view all purchasers and new purchasers by country/region (multiple selection is supported) or predetermined time period (past day, past 7 days, past 30 days, historical accumulation) , The statistical data of repeat customers (secondary users) in the past 1 day, the past 7 days, and the past 30 days. The historical cumulative data is also displayed under "All buyers". Check the number of users and the month-on-month growth rate of the TOP10 products in the app in the "Users (by product)" list.

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Ø On the conversion volume page,
click the "Conversion Rate" tab, you can: View data by country/region (multiple selection is supported). View the payment rate of user accounts in the past 30 days, the past 6 months, the past 12 months, and the history accumulated (number of paid accounts/number of device installations of the application)

Under the "ARPPU" list, view the cumulative ARPPU and its month-on-month growth rate of each designated country/region during the statistical period. The statistical data is displayed in the order of ARPPU flow from high to low. Support to view data by country/region (multiple selection is supported) or currency (RMB, USD, Euro).

In the "Conversion rate of paying users" list, check the cumulative number of payments per person and the cumulative amount of payments per person in your app each month. Based on the page data, you can understand the changes in the purchaser's consumption habits over a period of time, as well as the number and amount of historically accumulated spending by the paying purchaser.

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For more details, please refer to:
Huawei Developer Alliance official website:https://developer.huawei.com/consumer/cn/hms?ha_source=hms1
Get the development guide document:https://developer.huawei.com/consumer/cn/doc/development?ha_source=hms1 To
participate in the developer discussion, please go to the Reddit community:https://www.reddit.com/r/HuaweiDevelopers/ To
download the demo and sample code, please go to Github:https://github.com/HMS-Core to
solve integration problems, please go to Stack Overflow:https://stackoverflow.com/questions/tagged/huawei-mobile-services?tab=Newest


Original link:https://developer.huawei.com/consumer/cn/forum/topic/0204465548973510112?fid=18

Author: Pepper

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Origin blog.51cto.com/14772288/2661179