Last week, Shence Data held a salon event with the theme "Corporate Services From Zero to One, How to Build a To B Operation System". At the event site, the three vice presidents of Shence Data Zhang Tao, Wang Tong, and Yang Lanqin shared their insights in the To B field from different perspectives of customer success, sales, and marketing. 
Zhang Tao, with 10 years of experience in the Internet industry, has in-depth research and practice in mining the value of corporate data assets and using data to improve corporate operational efficiency. He has worked in companies such as Tencent and Acfun.
In this salon event, he started from the objective reality of "Customer Success", explained in detail the necessity of the customer success team in the To B field, and explained the professionalism and value of the customer success team from the four directions of Landing, Training, Solution, and Service. Mission, and from the perspective of “the ultimate business essence of SaaS”, “renewal is everything”, vividly and flexibly introduce the closed-loop practical operation integrating “diagnosis, prescription, and medication”, and provide 1500 services based on Shence data The mature experience of paying customers, sharing practical solutions. 
Wang Tong has more than 10 years of experience in enterprise service sales and consulting. He used to work for Oracle and IBM and was responsible for the sales of enterprise software solutions. After that, he experienced a complete process of 0 to 100 million in domestic To B startup companies.
In this salon event, he shared the To B sales management practices from the perspective of the sales system, the evolution of problems from 0-1 to 1-10, sales process upgrades, sales funnel management upgrades, and customer acquisition upgrades. And put forward "good process is the refinement of the best realization of the business, is the embodiment of scientific management principles" "the essence of process upgrade-from action-oriented to goal-oriented, from self-perspective to customer-perspective", and "make positive changes" "Process management monitoring indicators" and many other To B sales management practical rules. 
Yang Lanqin, 10 years of experience in the TMT industry, a professional lecturer in China from the American Marketing International Association (SMEI), and a student in the New Leaders Camp of Mulan College. Worked in IDC, GTECH SpA (now IGT), IBM and other companies.
In this salon event, she explained the 5 major stages of lean entrepreneurship in detail, and extracted 15 key points of commercialization from them, as well as 4 typical To B commercialization models and their GTM key points. At the same time, under the background of To B’s typical marketing system, customer acquisition methods, user portraits, etc., she shared Shence Data’s marketing customer acquisition system and user purchase journey design and other content, and introduced Shence Data’s official website as an example. Detailed steps for page optimization, and summarize practical experience such as To B marketing key indicators, marketing guidelines and efficiency improvement.
Follow the "Shence Data" public account to get the PPT compilation.