With the rise of TikTok, various new strategies for business marketing soon emerged. TikTok mainly provides five forms of advertising models:
1. Super first
TikTok calls it a "golden point", with up to 60 seconds of full-screen audio-visual effects, which can help brands occupy the first entrance of TikTok, transition from the startup page to video, and lock in users' attention 100% with strong visual impact .
2. Open screen advertisement
It is also a full-screen master, with a 3-5 second visual presentation method, and can flexibly choose various forms of materials, such as pictures, GIFs and videos.
3. Information flow advertisement
Like other social media advertisements, after big data calculations, the brand's advertising content will be recommended to the user's personalized content channel together with TikTok's high-quality original content. Brand placement material can be up to 1 minute long. In this way, users can be efficiently guided to follow the brand's official account, participate in interactions, or create original videos with the same background sound.
4. Topic Challenge
Similar to the domestic Douyin Topic Challenge, this unique marketing method allows the brand to instantly hit people's hearts with interesting and informative content, stimulate users' enthusiasm for participation, create more tricks, and form a hot topic. Topic challenges lasting 3-6 days can achieve an average interaction rate of 8.5%.
5. Commercial stickers
Brands can cooperate with TikTok to launch customized emoticons, special effects and filters, etc., to attract young users on TikTok with visual language and inspire them to create more ways to play.
Finally, KOL marketing on TikTok. On TikTok, the cumulative number of fans of Top50 top bloggers accounts for more than 16% of the global population. There are various types of overseas KOL bloggers, such as talk shows, parkour, fitness, etc. They have shown their prowess on TikTok, and they have a large number of fan groups with completely different preferences. According to the target group, brands can combine TikTok's different advertising forms and KOL marketing for promotion, and users are often more interested in participating.
If you want to do a good job in TikTok marketing, you not only need to understand the platform features and user portraits, but also need a professional operation team to provide help. If you are interested, you can private message the editor.