1. Why Tiktok
TikTok is a rapidly growing platform, with a global MAU of 560 million, and the global traffic is quite large enough to cover 75 languages and 150 countries and regions. For cross-border e-commerce, TikTok is a new platform that can be tried and broken through.
2. Countries with relatively mature TikTok e-commerce
Mature regions: the Middle East, Japan, followed by Europe, America, Southeast Asia, and South Korea.
So how to correctly determine what kind of products your store needs? What kind of products are easy to sell?
First of all, 1. The product selection should be subdivided vertically and related to account positioning
When selecting products, it should be highly related to the positioning of the account. Through continuous optimization of the content of the account, the stickiness of fans will be increased and the conversion rate will be continuously improved.
At the same time, when following the trend of tiktok products, you can't blindly follow the trend, you can make creative and differentiated attempts, and make differentiated adjustments to the products according to the pain points of users.
Therefore, the product selection suggestion for novice merchants is to do a good job of vertical segmentation, and the product selection should be related to account positioning.
2. Choose novel, unique, creative and DIY products
Novelty things can often catch people’s eyes. In addition, TikTok’s user group is mainly young people aged 15-30. Their purchasing power is limited, so some novelty items with low prices can often have good sales.
For example, some lazy lipsticks, waterproof mobile phone holders, DIY accessories and so on.
The aesthetics of foreigners is different from domestic ones. For them, they prefer new and unique things, so when selecting products, go for novelty and uniqueness.
3. Combined with the current hot spots, refer to other platforms for product selection
The selection of TikTok can also refer to the sales rankings of other e-commerce platforms, or the recent hot topics on social media.
Dig out products that suit you, or search for tiktok on Amazon, and rank them according to 30-day sales, and you can also find some online celebrity models.
These types are mainly evaluation challenges initiated by some evaluation influencers, and listings will have related evaluation topics. While tiktok influencers follow suit and evaluate, it increases the trust of potential users in the product , allowing them to quickly make a decision on whether to buy the product or not. choose.
Or can you analyze what are the best-selling products on each site?
Example European selections:
1. Category recommendation
For Europe and the United States, it highlights creative features and meets the needs of young audiences; gift accessories, sports electronic products, and smart homes performed well. What are the most popular products in Europe and America now?
2. Segment recommendation
First of all, I would like to recommend a few hot products and European and American selections
- Household items due to the outbreak and electronic products similar to our daily life
- A must-have accessory for ladies who love beauty Jewelry belongs to the popular fashion category. Among them, TikTok provides a very good platform for merchants.
Japanese selection
1. Category recommendation
The types of video content that Japanese users like most: talent shows, life records, games, and cute pets .
2. Subdivided recommendation Firstly recommend several popular products and Japanese selections.
- accessories
- electronic product
- car related
- Hand Tools
Japan is a developed country, and the two-dimensional and otaku culture is relatively prosperous, which is very suitable for the dissemination and development of short videos. In TikTok's view, it is a relatively high-quality market.
Finally, of course, you can use some selection tools
We can also use some product selection tools and data analysis tools to help us select products.
For example, we can use TikTok for Business advertising analysis, TikTokLIVE live broadcast analysis, TikTok Creator expert analysis, and real-time data monitoring to learn about products that are more popular or have potential.
