1. How to choose categories for TikTok Shop in the UK (sorted according to 30-day sales)
1. Hot-selling industry
Hot-selling industries refer to the industries that have sold well on the platform in the past year. Among them, 3C, furniture and daily necessities, consumables, beauty and personal care, women's clothing, snacks, crystal stones, etc. are more common on TikTok.
2. The surge industry
The surge industry refers to the industry where there is a vacancy in the platform market and the sales volume soars relatively fast. Among them, toys and mobile phone accessories are more common on TikTok.
3. Blue ocean industry
The blue ocean industry refers to the industry that has not yet appeared in the platform market or has a large demand just after it appears. Among them, freshwater pearls, jewelry, DIY handicrafts, outdoor products, etc. are more common on TikTok.
2. Precautions for TikTok Shop UK store selection
1. It is necessary to meet the TikTok user group when selecting products
Users who use TikTok will be more interested in practical and novel daily necessities, and such products are more conducive to the content creation and dissemination of sellers.
According to survey data, most of TikTok’s user groups are post-90s, and 90% of them spend 52 minutes on TikTok every day, and nearly 10% of users search TikTok for target comparison before shopping every day.
From this data, it can be seen that sellers need to meet the preferences of most user groups when making product selections. It is not only necessary to find novel and unique products, but also to ensure aesthetics and low pricing principles in order to ensure that users place orders.
2. Don’t blindly follow the trend when selecting products
Sellers will not know if the category of the product is occupied by brand owners or commercial giants without performing a category market assessment. If sellers enter the market under such circumstances, they will face the problem of price wars, and sellers can only reduce costs infinitely, which will eventually result in zero profits.
3. Logistics costs need to be considered when selecting products
What sellers must consider when selecting products is logistics costs. In order to control costs, the best way is to choose things that are small in size, light in weight, non-fragile, and non-perishable, and it is best for sellers to have overseas warehouses, which can also save money. Certain fees.
4. When choosing products, it is best to choose consumables or products with a high return rate, such as masks and food.
5. Seasonality needs to be considered when selecting products
Because of the long shipping time, even if the seller has an overseas warehouse, he needs to pay attention to the time issue, so special care needs to be taken when choosing seasonal products.
6. The seller calculates the price formula:
Normal price = (cost + shipping) *3.
由于成本单价低，物流和运营成本过高，最终导致产品销售价格过高，这样即使产品很受欢迎，也不会有很多买家进行下单。
三、TikTok Shop英国小店选品方法
1、文化风俗选品
因为卖家面对的国家不同，风俗习惯自然也不同，所以在选品时需要研究其市场的风土人情、购物偏好、节日特点以及消费习惯等。
2、独特卖点选品
卖家在进行产品选择时，一定要凸显产品独特的卖点，如果产品没有特殊的卖点和亮点，消费者就没有直观感受到产品的价值和冲击力，这也就很难推动用户的购买情绪。
3、季节性选品
这种选品方式不建议新卖家去使用，也不建议长期备货，一旦产品出现滞销的问题就会造成极大的损失。当卖家有了一定的经验之后可以选择使用，不仅可以帮助卖家提高转化，还可以从中获得盈利。
4、热点事件选品
根据实时热点选品，像是前段时间的冬奥会吉祥物“冰墩墩”就出现了一墩难求的局面。使用这种选品方式一般风靡的时间比较短，不建议长期备货。
如有想法布局Tik Tok英国小店的话，可私信小编。