Product Opportunity
1. Personnel: Team members
<product manager> set the direction for the product.
Product management, product marketing
1. Passion and love for the product: How to improve the product if you like or hate it
2. Ability to think about empathy: respect the target market Integrate into it; instead of changing the user’s habits
3. IQ: insight and judgment; test problem-solving ability, problem-solving ideas and methods, the answer is not so important; the ability to be forced to deal with unfamiliar situations and problems
4. Professional ethics: a lot of energy is required (not suitable for people who are greedy for ease), and product management cannot be measured by time. In the entire project development process, some periods may be tight, some may be Relatively relaxed, the level of concern and worry about the product, and the enthusiasm willing to work hard for it will not change; integrity; excellent time management skills; communication skills; the ability to use technology;
2. Development process
1. Evaluate product opportunities
What fundamental problem does this product solve?
What similar products do we have? Why do we make this product now, and how do we bring the product to the market?
To get rid of some crappy ideas, you can’t rely on intuition
. 2. Clarify product principles.
Cognitive iteration, and have a basis for cognitive judgment
. 3. Understand
typical users of target users, how they use our products, and what they care about our products. aspect? Describing the image of the target user, not everything
3. How to improve existing products.
Care about key indicators: necessary, important, and targeted, try not to change the habits of existing users, and release new versions reasonably (smooth deployment)
4. Products
1. Beware of products with special requirements: For example, customers request to add seven functions before buying this product. If you want to refuse categorically, the company will deviate from the right track. The demand for the product must not let users have the final say:
because they are seeing Before specific products, it is difficult for users to know what they want;
secondly, users do not know that the product is technically feasible;
finally, there is a lack of communication between users, and it is difficult for users to unify their needs.
How to avoid the harm caused by special products?
Develop your own products according to the company's corporate culture and values.
2. Explore public emotions such as fear, greed, desire, etc. (according to Maslow’s basic needs), there will be more product opportunities.
Pacifier music theory: a satisfying industry and a venting industry; purchasing products may stem from emotional demand
fear: If you don’t buy, you will lose your competitiveness. If you buy, you will save more. . . Loneliness: For example, using this product can get more social opportunities, make a lot of money, and so on. Touching the most basic needs is the easiest for people to follow.