December 16th is the seventh anniversary of Glory and the first anniversary of New Glory after independence. At 10 am, on behalf of the management team, Honor CEO Zhao Ming sent a 7th anniversary greeting card on Weibo, thanking fans and partners for their unremitting support and company over the past seven years, and conveying the recent changes and new goals of the new Honor.
On the same day, Honor also held a "Fan Roundtable", where representatives of fans from around the world communicated and interacted face-to-face with Honor executives.
"Huawei has the advantage of Huawei, and glory has its unique tricks." This is a fan meeting that is more special than in previous years. Zhao Ming's reply to fans travels through the times and the present, revealing the determination of glory to move forward.
The glory that was born only 7 years ago, based on technology and research and development, has created one miracle after another. In 2020, based on various factors, Honor will achieve "Seven Years" and start a new round of climbing on the northern slope.
Face-to-face with the "fans" is a full tribute to the prosperous years of the past, and it is also a solemn promise to everyone: if you love each other, I will be surprised in return.
Seven years are not long or short. Through innovation, quality and service, Honor has transformed from a latecomer in the 4G era to a leader. In the 5G era, Honor will become the first "crusher" in the new ecological scene of mobile phones and smart homes. The New Year's bell in 2021 is about to ring. For Honor, this will be the start of another long-distance race.
Market goals and product-oriented
Previously, the media reported that New Glory has set a new market target for itself, and it will launch an impact on China's No. 1 market.
In this regard, Zhao Ming’s reply was indifferent but sonorous: “Being No. 1 in the world and No. 1 in China is a personal pursuit. Enterprises need to think about their value to society and the value of technological development? The glory of independence. , Will, like Huawei, make its own contribution to China’s technological development."
Over the past seven years, Honor’s products have become more abundant, technology accumulation has grown deeper, and markets are spread all over the world. In addition, market changes have brought new opportunities. From this point of view, it can be expected that Honor’s ranking will rise further. However, Zhao Ming is more concerned about the more core things behind the rankings: doing a good job of the product to provide users with more value.
Innovation, quality and service, these three things that have never changed constitute the corporate background of Glory along the way, as well as the three core values it brings to users. "Product + service is the foundation of Honor and the strategic control point of Honor. Honor will always regard products as the first bridge to connect and communicate with consumers." Zhao Ming elaborated on the importance of the three in Honor .
Technology-oriented, so strong. Glory is filled with technical professionalism and constantly creates new 5G products. In 2019, Glory set a flag for itself, "Roll up your sleeves and work hard." Rolling up the sleeves is to mobilize the enthusiasm of employees. Working hard refers to the deep cultivation of product technology.
In 2020, Honor Play 4T series mobile phones, Honor X10 series mobile phones, Honor 30S mobile phones, Honor 30 series... continue to launch new products, realizing the explosion of Honor’s entire product line, and also enabling it to fully satisfy different groups, different regions and The segmented needs of national consumers.
No matter which product, it is the 5G technology independently developed by Honor as the underlying driver. The Honor Smart Screen is the first product launched by Honor Layout Smart TV. Its powerful performance and user praise have allowed Honor’s technical route to be verified in a new field again.
Quality is the top priority, and the pursuit of the ultimate in quality promotes Honor mobile phones to blaze a trail in the cruelest Chinese mobile phone market. In the face of discerning consumers at home and abroad, Honor is best at its fine carvings and the pursuit of perfection at the quality level. The Honor 30 mobile phone film-level lens, coupled with anti-shake technology, is one of the quality masterpieces of the Honor mobile phone series in 2020. .
Also because of the demand for quality, Honor Mobile became the first brand to complete 5G connection at the top of Mount Everest.
Service is the root, allowing Honor's service standards to resonate with new consumer trends in the market. What users value and like is always fully presented in each new mobile phone launched by Honor. The user's perspective allows Honor to form a bond of deep emotional identity with an increasingly diverse consumer group.
I believe that solid internal strength in all aspects will also enable Honor to enter a broader market in 2021. However, as Zhao Ming said, rankings are not really important. Creating enough value for users is the foundation of the brand.
Pave the halo curve
In 1995, Gartner Consulting Co., Ltd. used professional analysis to predict and infer the maturity evolution speed of various new technologies and the time required to reach maturity, and divided them into multiple stages: the promotion period of the birth of technology, the steadily climbing brightness Period and the peak period of actual production. This division of stages is equally applicable to the smartphone industry and glory in the current 5G era.
Many people may not know that South Korea's Samsung was the first to realize the commercialization of 5G technology. On May 13, 2013, Samsung Electronics announced that it has successfully developed the core technology of the 5th generation mobile communication (5G), and is expected to start commercialization in 2020.
However, just like that famous proverb, in a long-distance race, the winner is not the person who ran the fastest in the first one thousand meters, but the person who was closest to the finish line in the last one hundred meters. Chinese mobile phone manufacturers, including Honor, are catching up in the late stages of 5G technology and product research and development, and eventually overtake in corners, and drive many domestic mobile phone manufacturers to collectively start on the 5G track.
In 2019, China became the first country in the world to launch 5G large-scale commercial use, and various manufacturers are vying to launch 5G mobile phones. However, because many manufacturers lack the required technological accumulation, the shortcomings and problems of their 5G products frequently appear, and more failures than successes.
After the first stage of the big waves and scouring the sand, Honor’s advantages have emerged—compared to the 5G mobile phone manufacturing model that is eager to "speed up", Honor has foreseen a comprehensive layout of related technology and product research and development, and has ensured 5G mobile phones through solid and focused trials With its quality, performance, and price leading the industry, it has made great successes in the domestic and international 5G mobile phone market.
| Honor 30 Series
In the bright stage of steadily climbing, the birth of a series of new 5G products of Honor has successfully driven the continuous expansion of the commercial boundary of 5G mobile phones. The comprehensive layout of Honor in different gears has driven 5G mobile phones from niche products to mass consumer products, capturing countless fans.
In April of this year, the Honor 30 was officially launched. This is not only a mobile phone conference, but also an oath of Honor’s new layout. At present, Honor has completed the three gears of "top flagship, high-end flagship and light flagship" on 5G mobile phones. The important strategic layout will lay a solid foundation for future competition in the 5G mobile phone market. Subsequently, the release of Honor X series and Honor 30 Youth Edition further lowered the threshold for enjoying 5G experience and promoted the popularization of 5G mobile phones.
As a result, Honor has ushered in the peak period of actual production. After this year's market cultivation, the potential generated by Honor 5G new technology in 2021 will be accepted by a wider range of domestic and international markets, so as to acquire new users on a large scale and build China The "big market" in the true sense of 5G mobile phones. The road to the aura of glory will eventually be paved.
Infinite innovation breaks through the sky
Over the past seven years, regardless of the market environment, Glory has always insisted on training its internal strength and pragmatically.
"Reality" refers to the fact that they are very solid in technical research and are willing to invest huge manpower and a long time to overcome difficulties. It is also reflected in each of Honor's mobile phones-always bringing consumers quality surprises that exceed expectations, and affordable prices below psychological prices. Glory does not play with concept machines, but is only responsible for providing ingenious works with technology hidden in details.
In the past seven years, many new brands have been born in the domestic mobile phone industry, many of which have been eliminated by the market, and the farthest one is Honor.
Glory has always been against the wind. Its success mentality is actually very simple. It has in-depth and independent research and judgment on the development trend of the Chinese consumer market, and uses this as a basis to formulate R&D and product routes.
Seven years ago, smartphones were generally expensive and hard to find. Honor served the mainstream public with high performance and civilian prices, allowing Chinese people to obtain smartphones at affordable prices. This also allowed Honor phones to gain a large number of consumers and establish coverage. The nationwide and even overseas marketing and sales network.
However, Honor is not obsessed with existing successes. It continues to promote the comprehensive upgrade of independent research and development and manufacturing, and customize mid-to-high-end mobile phones for the new consumption of the middle-class group, making its user group more diversified, mobile phone categories more abundant, and technological innovation capabilities more comprehensive.
Every upgrade of Glory started in a seemingly impossible environment and ended successfully with the market effect brought by independent innovation. In the past seven years, Glory has realized the entire chain of technology, products, manufacturing, and marketing. Autonomy.
Obviously, Honor’s 2021 will be a year of unrestricted competition. More than 30 powerful channel vendors and agents have become new shareholders, allowing Honor’s channel system to cover a wider range; products are no longer subject to Huawei’s dual-brand positioning The limitation of Glory's high-precision technology research and development system can play a greater potential for innovation.
At this fan roundtable, Zhao Ming announced that Honor will launch a super flagship in the future and create its own "mate and P" series, so as to embark on a more Honorable technological development path and technological evolution path.
From smart phones, smart TVs to smart homes, Honor has no self-imposed restrictions, no new technologies that cannot be developed, no new mobile phones and other related products that cannot be manufactured, and no new service scenarios that cannot be covered.
External factors are not the shackles of innovation, and never set foot in the industry that looks like the Red Sea will not become a "forbidden zone" for glory development.
Unrestricted innovation not only reflects Honor's determination to make continuous breakthroughs, but also its experience in focusing on R&D and forward-looking technology investment in the past seven years, continuously bringing high-quality products and services to fans, and achieving great success. Seven years of hard cultivation, just to one day stand on the sky, in 2021, the glory will come to lead the birds.
Conclusion
In the new year, Honor will connect hundreds of millions of users to meet the experience needs of the new generation of consumers with more advanced innovation, more exquisite quality, and more granular services. On the other side, Honor will promote the upgrade of 5G mobile phones from a functional type to a value type, with more amazing black technologies and new ideas, making ubiquitous surprises become the norm for Honor users.
We may be able to expect that the new Honor products in 2021 will use the ultimate aesthetic focus and pursuit of details in terms of performance, design, service, etc., surpassing users' needs for basic functions of mobile phones, and bringing amazing innovative experiences.
New glorious products are coming soon, and we can see the glorious future.