Huawei has added a new member to the smart screen family.
On December 21, Huawei held a new product launch conference for Huawei's whole-house smart and smart screens in Dongguan, Guangdong, officially released Huawei's smart home strategy and whole-house smart solutions, and launched the Huawei Smart Screen S series that integrates the "commonly used, often new" concept New product.
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"Frequently new, not out of date for ten years", Huawei's new concept of smart screens subverts cognition
The smart screen S series is a new member of Huawei's smart screen family, with a total of 6 models in 55, 65, and 75 inch screen sizes, with a starting price of 3299 yuan.
Once the Huawei Smart Screen S series was released, it became a hot topic among pollen people with its “people-friendly” price and the new concept of “usually always new, ten years outdated” that subverted user perception.
"Commonly new, not out of date for ten years" originated from the speech of Huawei's consumer business CEO Yu Chengdong. He said at the press conference: Huawei Smart Screen serves as the home IoT control center, smart interaction center, multi-screen experience center, and audio-visual entertainment Center, we will continue to upgrade. HUAWEI smart screens are often new and not out of date for ten years.
The reason why “usually new, ten years outdated” has become a hot topic among netizens is that it is a concept that hits users’ pain points and subverts users’ perceptions.
Since the advent of smart phones, the wave of smart home appliances and household products has swept the world. Domestically, under the impetus of the Internet, my country's TV has also transitioned from the traditional TV 1.0 era to the Internet TV 2.0 era. Since 2019, smart screens have begun to lead the TV industry into the 3.0 era.
According to data released by Aowei Interactive Entertainment, as of the end of 2019, the number of smart TVs in China reached 270 million, an increase of 12.5% year-on-year, covering 210 million households and 630 million users. At the same time, the number of traditional TVs in my country is 320 million, a year-on-year decrease of 8.5%. The gap between the scale of smart TVs and traditional TVs has further narrowed, and it has become a general trend for smart TVs to catch up with traditional TVs.
Although home appliances and home intelligence are the general trend, they are not without slots. Take smart TV as an example. Before Huawei's smart screen was launched, the shorter and shorter life cycle of smart TVs had already become a pain point for netizens to complain. This is because most of the current domestic smart TV operating systems are transplanted mobile phone Android systems. Due to the operating mechanism of the Android system, the software ecology and the message push mechanism, the hardware equipped with it will become more and more intensive and slower. The user experience is extremely unfriendly. The poor user experience has also greatly shortened the life cycle of smart home appliances and household products.
At the moment when the life cycle of smart large-screen products is getting shorter and shorter, Huawei's smart screens put forward the idea of subverting cognition of "usually often new, ten years old", which is naturally very exciting.
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Hongmeng OS, Huawei's smart screen "usually often new, ten years out of date" lies
As mentioned above, the reason why current large-screen smart products use more cards and slower use is because their operating systems are transplanted to Android. To put it bluntly, the reason for this situation is that Android itself is not born for smart home appliances, home appliances and other IOT devices. Its essence is still a mobile operating system.
The reason why Huawei smart screens dare to say "usually often new, ten years out of date". It is because it uses the Hongmeng operating system developed by Huawei. Regarding Hongmeng OS, Brother Xi has made several introductions, so I will talk about it here. HarmonyOS is Huawei's full-scene distributed operating system for the Internet of Everything era, not an operating system based on a single mobile phone.
Hongmeng OS has four major technical characteristics: One is a distributed soft bus. Distributed soft bus is the communication base for distributed devices such as mobile phones, tablets, smart wearables, smart screens, car machines, etc. It provides a unified distributed communication capability for the interconnection and intercommunication between devices, and provides a senseless discovery between devices And zero-wait transmission created conditions; the second is the virtualization of distributed equipment. Distributed device virtualization can realize resource integration, device management, and data processing of different devices, and multiple devices together form a super virtual terminal. ; The third is distributed data management. Distributed data management is based on the ability of a distributed soft bus to realize distributed management of application data and user data. ; The fourth is distributed task scheduling. Distributed task scheduling builds a unified distributed service management (discovery, synchronization, registration, call) mechanism based on technical features such as distributed soft bus, distributed data management, and distributed profile, and supports remote startup of cross-device applications, Operations such as remote invocation, remote connection, and migration can select appropriate devices to run distributed tasks according to the capabilities, locations, business operating status, resource usage, and user habits and intentions of different devices.
Based on the continuous upgrade of Hongmeng OS's distributed capabilities, Huawei Smart Screen S series has implemented the subversive "usually often new" concept. Under the blessing of Hongmeng OS, the Huawei Smart Screen S series can be upgraded to bring users new functions, new scenes, and new UI in stages, making consumers feel that they have a "brand new" every time. The smart screen has completely subverted people’s impression of TV for N years.
It is understood that the follow-up Huawei smart screen will be equipped with some modular accessories, users can add or replace at will, for example, users only need to buy a brand new camera to experience more AI functions. In addition, the continuous upgrading of AI capabilities will make smart screens smarter, and the accuracy, continuous interactivity, and response speed of AI voice and AI eye biometrics will be significantly improved.
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Huawei's smart screen "usually often new" concept will accelerate the innovation of the large screen industry
At the press conference, Huawei launched a smart home sub-strategy based on a full-scenario smart strategy. It also proposed to work with the industry chain to face the challenges of industrial upgrading, create an integration for consumers, and continue to grow with consumers’ family needs The evolution of smart home solutions.
Huawei's smart home strategy includes 1 operation portal, 3 types of core products, 4 basic capabilities and 5 smart scenarios. Among them, one operation portal refers to Huawei's Smart Life APP, which currently has 400 million APP installed capacity, 54 million+ active users, and 1.08 billion Smart Life APP requests per day. It is not only a management platform for consumers to control the smart home globally, but also a creative platform for flexibly designing various smart scenarios; the three core products are "interaction, computing, and connection" products; the four basic capabilities are "whole house networking, all House collaboration, whole house AI, whole house audio and video"; the five smart scenarios are "audio and video entertainment, safety nursing, home health, daily life, education and office".
As an important interactive terminal among the three core products of the smart home strategy and the main entrance in the home scenario, Huawei's smart screen is the core support of Huawei's smart home strategy.
Currently, the core support product of Huawei's smart home strategy driven by Hongmeng OS is innovating the large screen industry from the following aspects. The first is user experience. As mentioned above, Huawei Smart Screen, which is continuously upgraded based on the distributed capabilities of Hongmeng OS, is revolutionizing people's experience of using Android operating system, the slower and slower, the more card they use, and the more advertising. Bring users a brand-new understanding of "usually often new, ten years outdated"; the second is product innovation. The Honor Smart Screen in the form of Hongmeng OS+ camera is no longer a TV, it is a new evolutionary species with a TV form. Hongmeng OS+ camera has made the smart screen's large-screen device interaction capabilities, multi-screen collaboration capabilities, and management and control capabilities new upgrades, becoming a family's smart interaction center, multi-screen experience center, IoT control center, and audio-visual entertainment center. In terms of cameras, the smart screen is innovative from lifting cameras to modular cameras; the third is the profit model. Huawei Smart Screen may create a modular (accessory) + quality content + other multiple forms of profit model.
As mentioned above, whether in terms of product form innovation, user experience innovation or profit model, Huawei smart screens have indeed achieved "usually often new".
Durable, easy-to-use, evolving, and "usually often new" smart screens are not only a sample of industry innovation, but also a catalyst for industry change.