Analysis of the reasons why the store was judged to be a false transaction, what to do if the store lowers its authority due to false transactions, and how to reduce the impact of the store

Analysis of the reasons why the store was judged to be a false transaction, what should the store do if the power is downgraded due to the false transaction, and how to reduce the impact
of the store 1. What kind of shop operation will be judged to be a false transaction
1. The conversion rate The
conversion rate is abnormal. It is not impossible for a new store to have a conversion rate of 100%. However, the conversion rate of the store will be within a certain range, and when it exceeds this range, and when it exceeds a lot, it will be judged as a false transaction.
2. The transaction word The
transaction word violates the normal Taobao system logic, that is, the transaction word has not been searched for popularity and conversion for a long time in the past, and suddenly a large number of visitors and conversions were generated after a period of time.
3. Sources of store traffic There
are many traffic channels, but the source of store traffic is single, so it will be judged as a fake transaction by the Taobao system.
4. Browsing trajectory
Browsing time is very short, but it is not an old customer. This is also easy to be judged as a false transaction. Therefore, when the order is replenished, it will ask for how long to browse and what page to browse.
5. Delivery. After a
long period of non-delivery, unable to deliver goods, need to go through logistics, air transport and other goods
, the store was judged to be a false transaction and the store's authority was downgraded. What do we need to do? Introduce everyone.
2. What can we do after the false transaction is judged, the right reduction period?
1. Optimize the shop.
The optimized shop products are mainly the internal functions of the shop products, such as the title, main picture, details page, etc., sort out the selling points of the shop products, and strive to reduce the price in the shop After the power period expires, you can create a shop with a burst of money, but it should be noted that even during the power reduction period, do not modify it drastically, otherwise it will also cause an invisible power reduction.
2. Don't let the store level decline
Why is it necessary to maintain the store level, because the store level directly determines the upper limit of the store traffic. If the store level is dropped during the downgrading period, it will be difficult to upgrade it later. Then how can we keep the store level from dropping? Although a certain product in our shop has been downgraded, it does not affect other products. This is why we can do some paid promotion and try to make up for the lost traffic.
3. Maintain the product refund rate.
Don't let the right reduction affect users who have already purchased. Keep the refund rate and don't make the shop worse.
Okay, that’s it for today’s sharing. If you want to learn more about e-commerce, please pay attention to vtu tools