Whether you are opening a store alone or opening multiple stores at the same time, you are generally faced with problems such as high rent, difficulty in recruiting people, and poor business.
Many bosses want to retain new and old customers by using the membership management system, and continue to stimulate customers to spend in the store by upgrading the membership level and giving away membership points.
So, what are the practical functions of the store membership management system, and how do we choose a suitable store management system? Next, Zao Shenjun will explain it clearly to you.
1. What are the functions of the store membership management system?
The store member management system usually includes the following functions:
1. Member information management
Collect and manage member information, including name, mobile phone number, birthday, points, etc., to facilitate subsequent marketing and services.
2. Member level management
Set up different levels of members according to different consumption amounts or points, and provide corresponding preferential policies to increase customer stickiness on the premise of ensuring profits.
3. Member points management
For each member, according to the amount of consumption or the quantity of purchased products, corresponding points will be presented, which can be deducted in cash or enjoy different degrees of discounts in future transactions.
4. Membership card management
Issue various types of membership cards, such as ordinary membership cards, silver cards, gold cards, etc. Some membership management systems also support electronic membership cards, which can realize the use of membership benefits without physical cards.
5. Marketing campaign management
By sending text messages or emails, different activities or coupons are launched for members of a specific level to attract more consumers to join the membership club.
To sum up, the main function of the store membership management system is to provide better services for enterprises, strengthen the connection and interaction between services and customers, and realize data precipitation and precision marketing activities.
2. How to choose the 2023 store member management system?
When choosing a store membership management system, you need to pay attention to the following issues:
1. Whether the function is complete
The system should have basic member information management, point management and other functions, and should also support advanced functions such as data statistics and marketing activity management.
Qinsi chain alliance version has many basic functions such as member marketing, data analysis, inventory management, commodity management, etc., and can meet various needs in the daily operation and management of chain stores.
2. How about data analysis ability?
For the boss who manages multiple stores, it is particularly important to do a good job in data analysis. Only in this way can a variety of data statistics and analysis reports be provided, such as member registration volume, consumption frequency, consumption amount, etc., to provide data reference for enterprises to formulate future market strategies.
Qinsi chain alliance version has strong data collection and analysis capabilities. It can check the sales and financial data of multiple stores in real time. According to the inventory situation, it can adjust the business strategy in time and formulate specific methods for member marketing.
3. Ease of use and learning cost
For stores, the ease of use and learning costs of the member management system are very important. Therefore, when choosing software, you should consider whether the interface is friendly, whether the operation is simple and easy to understand, and whether users can get started quickly.
Qinsi chain alliance version, you can use your mobile phone or computer to view the data of each store anytime, anywhere. The function page is simple, and novices can quickly get started with the operation, and it supports free trial experience.
To sum up, factors such as complete functions, ease of use, and learning costs need to be considered when choosing a store membership management system.