1. Operational skills
- Positioning: To position a store, market research and analysis is necessary. To operate a store, whether it is online or offline, it must first have a clear positioning. The second is that there is everything on Taobao. You can’t have everything in one store. In this way, the store may not be able to do any category. Therefore, our store needs to have a precise positioning, including products, product categories, and product unit prices. , Shop decoration style, etc.
- Selection: After the store is positioned correctly, it is the product selection. A good product is more than half of success. When choosing a baby, we have to follow the style and positioning of the store. When choosing a model, we can look at some strategies, and then use some tools to help us test the model. The through train is a good choice. Don’t think about the model. No need, it is really necessary.
3. Putting on the shelves: After all the preparations before putting on the shelves are done, the baby is on and off the shelves. Before putting on the shelves, we have to get all the store titles, details pages, main pictures, etc., and the time for putting them on the shelves is also It will affect the overall data of the store, so the shelf time is also a very important point. - Customer service: Customer service is also a factor that affects store conversion, and it is also one of the key influencing factors for users to give negative reviews. Before customer service takes up the job, we must do a good job in store training. Customer service training includes pre-sales, in-sales, and after-sales. Training in various aspects such as understanding of store products and attitudes to users.
2. Operation internal skills
1. Title: First of all, do not have the idea of copying other people's titles, especially those that use big words, because they don't meet the weight of store treasures. Since people dare to use big words, it is because of other people's treasures. The weight is high, new products use big words, the platform will not distribute traffic to you, so one thing to pay attention to when writing the title is that the title matches the actual situation of your baby.
Whether users can search for your product depends on the inaccuracy of the title.
2. Main image: Why do you want to optimize the image? I don’t need to say more about it. Online shopping is originally an era of viewing images. , How can there be traffic in the store, and the main image is one of the core elements that affect the click-through rate. The optimization of the main image is not only the image, but also the text on the main image. The text must fully reflect the selling point of the product.
Therefore, before shooting, we have to determine the main selling point and secondary selling point of the product. The photographer can shoot around these points. After the shooting, the artist can also optimize according to the selling point.
3. Details page: To make your own details page, you must first do a good job in the positioning of your own store, and then analyze and compare the advantages and disadvantages of large stores, choose the essence, and differentiate your performance based on your own advantages and two points Personalized things, so that they can be unique. For the photo shoot, we should also choose a suitable environment and background according to the positioning of our store.
Okay, that’s it for today’s sharing. If you want to learn more about e-commerce, please pay attention to vtu tools