Today the boundaries of social types are constantly blurring, and each type of relationship may be more or less mixed with the shadow of "interesting relationship". However, in order to facilitate readers’ understanding, in the report we still present the main fields of social relationships from four perspectives: interest, geography, industry, and affection.
Of course, the 10 trends presented in this report cannot fully cover all changes in the social field.
1. Intimacy has "rooms"
"Intimateness" is often used to describe a good relationship without separating each other, but now that everyone is overloaded with information, people are eager to filter and precipitate social information by actively setting "intervals" to obtain a higher quality social experience.
Proactively set social intervals and delays
The continuous flow of information makes us unable to find any moments of solitude, and people begin to actively set intervals to gain breathing space. For example, when you say "good night" to your friends, you don't sleep because "that time is yours." In addition, more and more product mechanisms are beginning to set "intervals" for users, such as a 6-hour delayed response function, social games that cannot be conversational, and online mime.
Ingenious "interval" design brings a good social experience
"Interval" brings good social experience mostly from the following two aspects:
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Can’t reply immediately, creating a space for self-organizing, thereby accumulating high-quality expression;
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Can not communicate in real time through language, understand each other through other sensory forms, or get a sense of surprise after receiving a kind response.
3. Relations in seconds
Throwing relationships in seconds refers to the faster and faster interpersonal interactions in interest social interactions. The time between each other is getting shorter and shorter, even in seconds. A relationship is like an item that can be discarded at any time without worry. Social media makes it more convenient for people to connect. We are constantly appearing and disappearing in the lives of different strangers.
Short-term social interaction without responsibility
Most of the second-to-second relationship is a peaceful encounter in a scene of common interests. People gather for the same purpose. At first they are very enthusiastic about each other, and the relationship quickly gets acquainted with each other. Once the gathering is over, the relationship quickly cools down and stops abruptly. All interactive games have no real-world consequences and no need to bear real-world responsibilities. It is very easy to terminate the relationship, and the two sides have also formed a certain consensus and tacit understanding of this kind of "disposable at any time".
Treat relationships as "objects" and highlight functionality
In the second relationship, social relationships can be quickly consumed and discarded like objects. People are content to see each other in a "materialized" way, amplify the experience of core functions in the relationship, and weaken or shield other non-core information (such as identity, occupation, etc.). The "core function" is often provided by interest scenes, and people choose various interest scenes according to their aesthetic style, and build interpersonal relationships on this basis. But this kind of gathering is also quite random. After the excitement, individuals are more likely to feel the fragility of the relationship and the despair that lacks meaning.
9, skin hungry
At a time when there is less and less offline communication and face-to-face interaction, people are increasingly lacking in real touch, and the need for non-sexual physical contact is overflowing to the outside in different ways. Behavioral psychologists named the deprivation of touch "skin hunger."
Offline lifestyle and epidemic catalyze skin hunger and thirst
Technology makes life and communication more convenient, but it also reduces people's opportunities for offline contact. There are takeaways for meals and e-commerce for shopping; even talking to colleagues in the same office may use WeChat instead of face-to-face. The opportunity for modern people to have "tactile communication" with other people is becoming increasingly scarce. During the new crown epidemic, the epidemic has intensified social distancing, and people increasingly lack real touch.
Lack of close support, solicit from strangers
"Skin hunger" is not "sexual hunger" in essence, but a desire for intimate touch, psychological care and support. When there is no close person to satisfy, asking for a stranger becomes a new way. The two parties agree on rules beforehand to eliminate the estrangement and embarrassment of touching strangers.
10. Anthropomorphic "sex" and "love"
Physical dolls, sex robots, two-dimensional virtual singers and "beast girls" characters...objects and virtual data are increasingly endowed with personality traits, and people develop attachment relationships with them through imagined emotions.
Give objects personality traits and develop attachment relationships
Through the means of imagination and technology, objects or data are given personality characteristics: sex robots can customize "personality"; ordinary dolls and dolls have star characters; two-dimensional anthropomorphic characters are no different from humans in terms of expression and personality. People use these lifeless objects to convince themselves that even when we are standing alone, we still have "people" to accompany us.
Highly personified by technological form
In the dimensions of "sex" and "love", the personification of form is one of the significant and welcome trends. With the help of high technology such as speech synthesis systems, holographic images, ASMR, humanoid entities and virtual products are developing in an increasingly "realistic" direction.
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